(MENAFN- Muscat Daily) In line with His Majesty the Sultan's directives towards road safety and the emphasis given to lowering the death toll on Oman's roads, Bank Sohar reinforced its commitment to spreading awareness on road safety by extending support for upcoming road safety awareness campaigns to be conducted by the Oman Road Safety Association (ORSA).
This latest donation falls on the back of the highly successful year-long joint road safety campaign between Bank Sohar and ORSA last year, titled ‘Be Safe ... Be Responsible.' The donation by Bank Sohar will help fund youth-focused safety awareness activities to be organised by ORSA, with the aim of highlighting responsible driving techniques for young drivers in the sultanate.
The donation cheque was handed to Shaima al Lawati, CEO of Oman Road Safety Association, by Munira Abdulnabi Macki, DGM of human resources and corporate support, Bank Sohar, at the bank's head office in MBD. Commenting on the need to contribute to road safety issues in the country, Munira said, ''Since our inception, we have consistently made meaningful contributions towards the wellbeing of the local community at different levels and will continue to do so through our multifaceted programme of corporate social responsibility activities.
As part of this commitment, we firmly believe that raising general awareness of road safety, especially with our youth, will have a positive impact on our society, both mentally and financially. Such difference can be made possible through educating the general population on the importance of driving safely and how crucial it is to adhere to the rules of the road and we hope this donation will help drive this message home.
Thanking Bank Sohar for its support Shaima said, ''We are grateful towards Bank Sohar for its continued support as well as efforts in spreading awareness on road safety. Education is our primary resource for achieving safer roads and with the participation of Oman's youth we will be able to deliver these messages in an effective way to change the attitude and behaviour of the community. This project will introduce road safety educators and train them on road safety best practices.
It is designed to transfer knowledge and empower the youth to make a difference and pass on what they learn from us. Our target this year is to reach 1,200 youth in Oman and we will only be able to achieve this by giving these young minds the opportunity to be part of the change we want to see.''
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