(MENAFN) BlackBerry has unveiled its new handset, the Z3, in the UAE's technology market starting from USD244, according to Arabian Business.
The Z3 is the first device to be launched by BlackBerry since the end of last year and is the first BlackBerry to be manufactured by Foxconn.
Mike Al Mefleh, senior director, product management and services, Middle East, North Africa and Turkey for BlackBerry said: "Initially the Z3 was introduced and targeted for the Indonesian and Iraq market where it was doing well and creating a lot of excitement and as a result, BlackBerry's CEO John Chen decided that we should roll it out to eight more markets, the Middle East being one of them."
Al Mefleh added: "The Middle East has shown a lot of interest and attraction to the Z3 and since we announced it on 24 June we have had many pre-orders in the store and it's been very exciting. We have also had a lot of positive feedback in Dubai which helps us to reach a larger generation of customers."