Effie Effectiveness Index 2014 recognizes Mindshare

(MENAFN- Arab News) Mindshare which is part of wpp is a global media agency network helping clients to make collaborative and adaptive decisions across their paid owned and earned marketing in real-time

The agency announced that it has once again been recognized as a top performer in the industry by the effie effectiveness index an annual ranking of the marketing and communications industries' most effective agencies advertisers and brands

Once again mindshare has been honored for a year of outstanding achievement in agency effectiveness. the agency's case studies were pored over by a panel of judges made up of the industry's top experts who rigorously evaluated mindshare's work to measure the successfulness of their marketing campaigns

Winner and finalist data was compiled by a global network of partners to thoroughly judge each entry with a complex point system and mindshare surfaced to the top 3 agencies for the mea region with 73 points

"when it comes to marketing that matters innovative thinking simply isn't enough — work has to be as effective as it is creative. this year we are very proud to be recognized for both our fresh ideas and our undeniable results" says mindshare mena ceo samir ayoub

Mindshare is the mena region's premier global communications group located in 10 countries across the gcc levant and north africa

As the first independent agency launched in the region mindshare mena has been a pioneer in the field of creative communications since 1999. each mindshare office is dedicated to forging a competitive marketing advantage for businesses and their brands based on the values of speed teamwork and provocation

Mindshare is part of groupm which oversees the media investment management sector for wpp the world's major communications services group.