Quotes: MENA   Enter Symbol: NewsLetter: Search: advanced

Ford to launch advanced steering technology to help make vehicles easier to maneuver, more fun to drive  Join our daily free Newsletter

MENAFN Press - 30/06/2014
No. of Ratings : 0
Add to Mixx!



(MENAFN Press) Ford Motor Company is bringing to market a new generation of steering technology that will help make vehicles easier to maneuver at low speeds and in tight spaces. At higher speeds, the new technology will help make the vehicle more agile and fun to driv



"First and foremost, all Ford Motor Company products have to offer a great driving experience," said Raj Nair, Ford group vice president, Global Product Development. "This new steering technology can make any vehicle easier to maneuver and more fun to drive



Adaptive Steering changes the ratio between the driver's actions at the steering wheel “ the number of turns “ and how much the front wheels turn. In traditional vehicles, this is a fixed steering ratio. With Ford's new Adaptive Steering, the steering ratio continually changes with vehicle speed, optimizing the steering response in all condition



At lower speeds, such as when pulling into a parking space or maneuvering in tight quarters, the new system makes the vehicle more agiland easier to turn, as it dials more steering into the road wheel. Each low-speed maneuver requires less turning of the steering whee




At highway speeds, the system further optimizes steering response, enabling the vehicle to react more smoothly and precisely to driver input. Adaptive steering can help the driver feel more comfortable and can make any drive more enjoyabl



Ford's system uses a precision-controlled actuator placed inside the steering wheel, and requires no change to a vehicle's traditional steering system. The actuator “ an electric motor and gearing system “ can essentially add to or subtract from a driver's steering inputs. The result is a better driving experience at all speeds, regardless of vehicle size or clas



Adaptive Steering will be available on select vehicles beginning next year. The system was developed for production by Ford in collaboration with Takata, a leading supplier of automotive steering and safety systems and a Ford Aligned Business Framework partner


About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 180,000 employees and 65 plants worldwide, the company's automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information about Ford and its products worldwide please visit www.corporate.ford.com.Ford's history in the Middle East goes back more than 60 years. The company's local importer-dealers operate more than 155 facilities in the region and directly employ more than 7,000 people, the majority of whom are Arab Nationals. For more information on Ford Middle East, please visit www.me.ford.com Ford Middle East is also a responsible corporate citizen with currently three CSR initiatives running in the region including the Ford Motor Company Conservation & Environmental Grants, Ford Warriors in Pink breast cancer awareness campaign and Ford Driving Skills for Life safe driving awareness programme for young drivers and teens.The Ford Grants is a grass-root level initiative that has offered US1.3million in grants to more than 150 Middle Eastern environmental projects since 2000. Ford Warriors in Pink is a breast cancer community-based awareness initiative recognising the strength and courage it takes to deal with the everyday challenges of battling breast cancer throughout the year. Ford Driving Skills for Life is a free programme designed to impart safe driving practices to students to help improve their road safety record.Contacts:Sue NigoghossianFord Middle East Public AffairsChloe MartinezASDA'A Burson-MarstellerRasha Ghanem ASDA'A Burson-Marsteller971-4-3327767971-4-4507600971-4-4507600snigogho@ford.com Chloe.Martinez@bm.com rasha.ghanem@bm.com

 


MENAFN Press




  MENA News Headlines
 May 27 2016 - Qatar- Five key clashes in the Champions League finalThe Peninsula
(MENAFN - The Peninsula) The 2016 UEFA Champions League Final logo at the Piazza Duomo in Milan, Italy, on 26 May 2016. EPA/DANIEL DAL ZENNARO Madrid:Real Madrid face local rivals Atletico Madrid ...

 May 27 2016 - Qatar- Al Shaqab students graduate at a glittering ceremonyThe Peninsula
(MENAFN - The Peninsula) Students who received equestrian training at Al Shaqab, pose for a photograph with special guests during their graduation ceremony after receiving their certificates ...

 May 27 2016 - Qatar- Four international players to continue with Al RayyanThe Peninsula
(MENAFN - The Peninsula) Ali Salem Afifa, Head of Football at Al Rayyan Doha: Following a successful local football season, Al Rayyan have secured the services of their four foreign players ...

 May 27 2016 - UAE plays vital role in development projects in JordanMENAFN
(MENAFN) Abu Dhabi Fund for Development (ADFD) and Jordan worked together towards achieving their sustainable development goals, supporting projects in fundamental sectors.Moreover, ADFD has funded ...

 May 27 2016 - Cairo USD 3.6bn residential project attracts foreign investmentMENAFN
(MENAFN) The Ministry of housing introduced Egypt's biggest upcoming project, USD 3.6bn Mountain View iCity, which will be launched in New Cairo.Furthermore, the project's main layout will encompass ...

 May 27 2016 - Qatar, Luxembourg trade relations growMENAFN
(MENAFN) Qatar and Luxembourg have viewed growth due to the exchange of official visits between the two sides and the signing of mutual deal on many areas.Moreover, Qatar sees innovation as a main ...

 May 26 2016 - Saudi- Living cost index in the Kingdom rises 0.2% in AprilSaudi Press Agency
(MENAFN - Saudi Press Agency) Riyadh, Sha'ban 19, 1437, May 26, 2016, SPA -- The index of the cost of living in the Kingdom rose by 0.2% during the month of April 2016 compared to the previous month ...

 May 26 2016 - Governor of Riyadh Region receives Cyprus' AmbassadorSaudi Press Agency
(MENAFN - Saudi Press Agency) Riyadh, Sha'ban 19, 1437, May 26, 2016, SPA -- Prince Faisal bin Bandar bin Abdulaziz, Governor of Riyadh region, received here today the Ambassador of Cyprus to the ...

 May 26 2016 - Israeli warplanes launch raids on Gaza StripSaudi Press Agency
(MENAFN - Saudi Press Agency) Ramallah, 19 Sha'ban, 1437, May 26, 2016, SPA -- Israeli warplanes launched today a series of air raids on sites and targets in the Gaza Strip. Local security sources ...

 May 26 2016 - Saudi- Three dead, many injured in Mumbai chemical factory blastSaudi Press Agency
(MENAFN - Saudi Press Agency) New Delhi, Sha'ban 19, 1437, May 26, 2016, SPA -- At least three people have died and several have been injured in a huge blast at a chemical factory on the outskirts ...

more...


 





Google

 
 

Middle East North Africa - Financial Network

MENAFN News Market Data Countries Tools Section  
 

Middle East North Africa - Financial Network
Arabic MENAFN

Main News
News By Industry
News By Country

Islamic Finance News
Private Equity News

How-To Guides
Technology Section

Travel Section

Search News

Market Indices
Quotes & Charts

Global Indices
Arab Indices

Commodoties

Oil & Energy

Currencies Cross Rates
Currencies Updates
Currency Converter

USA Stocks
Arab Stocks
 

Algeria 
Bahrain 
Egypt 
Iraq
Jordan 
Kuwait 
Lebanon
Morocco 
Oman 
Palestine
Qatar 
Saudi Arabia 
Syria
Tunisia 
UAE 
Yemen

Weather
Economic Calendar
Financial Glossary


Financial Calculators

RSS Feeds [XML]

Corporate Monitor

Events

Real Estate
Submit Your Property

Arab Research
Buy a Research

Press Releases
Submit your PR

Join Newsletters


 
© 2014 menafn.com All Rights Reserved.  Terms of Service | Privacy Policy | Contact Us | Advertise | About MENAFN | Career Opportunities | Feedback | Help