Quotes: US MENA   Enter Symbol: NewsLetter: Search: advanced

Ford to launch advanced steering technology to help make vehicles easier to maneuver, more fun to drive  Join our daily free Newsletter

MENAFN Press - 30/06/2014
No. of Ratings : 0
Add to Mixx!



(MENAFN Press) Ford Motor Company is bringing to market a new generation of steering technology that will help make vehicles easier to maneuver at low speeds and in tight spaces. At higher speeds, the new technology will help make the vehicle more agile and fun to driv



"First and foremost, all Ford Motor Company products have to offer a great driving experience," said Raj Nair, Ford group vice president, Global Product Development. "This new steering technology can make any vehicle easier to maneuver and more fun to drive



Adaptive Steering changes the ratio between the driver's actions at the steering wheel “ the number of turns “ and how much the front wheels turn. In traditional vehicles, this is a fixed steering ratio. With Ford's new Adaptive Steering, the steering ratio continually changes with vehicle speed, optimizing the steering response in all condition



At lower speeds, such as when pulling into a parking space or maneuvering in tight quarters, the new system makes the vehicle more agile and easier to turn, as it dials more steering into the road wheel. Each low-speed maneuver requires less turning of the steering whee



At highway speeds, the system further optimizes steering response, enabling the vehicle to react more smoothly and precisely to driver input. Adaptive steering can help the driver feel more comfortable and can make any drive more enjoyabl



Ford's system uses a precision-controlled actuator placed inside the steering wheel, and requires no change to a vehicle's traditional steering system. The actuator “ an electric motor and gearing system “ can essentially add to or subtract from a driver's steering inputs. The result is a better driving experience at all speeds, regardless of vehicle size or clas



Adaptive Steering will be available on select vehicles beginning next year. The system was developed for production by Ford in collaboration with Takata, a leading supplier of automotive steering and safety systems and a Ford Aligned Business Framework partner


About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 180,000 employees and 65 plants worldwide, the company's automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information about Ford and its products worldwide please visit www.corporate.ford.com.Ford's history in the Middle East goes back more than 60 years. The company's local importer-dealers operate more than 155 facilities in the region and directly employ more than 7,000 people, the majority of whom are Arab Nationals. For more information on Ford Middle East, please visit www.me.ford.com Ford Middle East is also a responsible corporate citizen with currently three CSR initiatives running in the region including the Ford Motor Company Conservation & Environmental Grants, Ford Warriors in Pink breast cancer awareness campaign and Ford Driving Skills for Life safe driving awareness programme for young drivers and teens.The Ford Grants is a grass-root level initiative that has offered US1.3million in grants to more than 150 Middle Eastern environmental projects since 2000. Ford Warriors in Pink is a breast cancer community-based awareness initiative recognising the strength and courage it takes to deal with the everyday challenges of battling breast cancer throughout the year. Ford Driving Skills for Life is a free programme designed to impart safe driving practices to students to help improve their road safety record.Contacts:Sue NigoghossianFord Middle East Public AffairsChloe MartinezASDA'A Burson-MarstellerRasha Ghanem ASDA'A Burson-Marsteller971-4-3327767971-4-4507600971-4-4507600snigogho@ford.com Chloe.Martinez@bm.com rasha.ghanem@bm.com

 






  MENA News Headlines
 Jul 23 2014 - Majid Al Futtaim posts USD3.5b H1 revenuesMENAFN
(MENAFN) Dubai-based shopping mall developer Majid Al Futtaim (MAF) posted a 14 percent growth in the first-half revenues, citing growing earnings across its business units, Emirates 24/7 ...

 Jul 23 2014 - Bahrain's BCFC profit up 13 percent in H1MENAFN
(MENAFN) Bahrain Commercial Facilities Company (BCFC) saw a 13 percent rise in consolidated net profit at USD19.1 million in the first half of the current year compared to USD16.88 million in the ...

 Jul 23 2014 - Asian, Western firms to invest in UAE's oilfieldsMENAFN
(MENAFN) Asian and western firms plan to help operate the UAE's biggest oilfields after a deal with oil majors expired this year, according to Arabian Business.A final decision on the winning firms ...

 Jul 23 2014 - Dubai's Arenco awards Chinese firms two contractsMENAFN
(MENAFN) China State Construction Engineering Co (CSCEC), the Asian superpower's third largest construction firm, has been awarded two contracts from Dubai-based based developer Arenco Real Estate to ...

 Jul 23 2014 - Kuwait- All must work to encourage youth to be creative productive: AmirArab Times
(MENAFN - Arab Times) WAIT CITY July 21 (KUNA): His Highness the Amir Sheikh Sabah Al-Ahmad Al-Jaber Al-Sabah received Monday at Seif Palace the top ten winners of Al-Mubader Youth-Support and Small ...

 Jul 23 2014 - Female thief caught red-handed at Grand MosqueArab News
(MENAFN - Arab News) A female pickpocket was caught at the Grand Mosque in Makkah with more than SR100000 in cash gold mobile phones and women's bags an online paper reported.Field teams working with ...

 Jul 23 2014 - UAE's Just Falafel to expand in OmanMENAFN
(MENAFN) UAE-based food operator Just Falafel said it plans to expand in Oman in a deal to open 10 new outlets, according to Arabian Business.The new stores will be distributed in several places ...

 Jul 23 2014 - Africas oil amp gas sector continues to show substantial growth despite regulatory uncertaintyMENAFN Press
(MENAFN Press) JOHANNESBURG South-Africa July 23 2014/African Press Organization (APO)/ -- The challenges facing oil & gas companies operating in Africa continue to be diverse and numerous fuelled by ...

 Jul 23 2014 - Central African republic sanctions draw attention recomendationMENAFN Press
(MENAFN Press) NEW YORK July 23 2014/African Press Organization (APO)/ -- On 21 July 2014 the Security Council Committee established pursuant to resolution 2127 (2013) concerning the Central African ...

 Jul 23 2014 - Switzerland commits a further CHF 500000 to fight Ebola epidemic in West AfricaMENAFN Press
(MENAFN Press) BERN Switzerland July 23 2014/African Press Organization (APO)/ -- The SDC is allocating CHF 500000 to support Médecins Sans Frontières-Switzerland (MSF-Suisse) in its work to combat ...

more...


 






Google

 
 

Middle East North Africa - Financial Network

MENAFN News Market Data Countries Tools Section  
 

Middle East North Africa - Financial Network
Arabic MENAFN

Main News
News By Industry
News By Country

IPO News
Islamic Finance News
Private Equity News

How-To Guides
Technology Section

Travel Section

Search News

Market Indices
Quotes & Charts

Global Indices
Arab Indices

US Markets Details

Commodoties

Oil & Energy

Currencies Cross Rates
Currencies Updates
Currency Converter

USA Stocks
Arab Stocks
 

Algeria 
Bahrain 
Egypt 
Iraq
Jordan 
Kuwait 
Lebanon
Morocco 
Oman 
Palestine
Qatar 
Saudi Arabia 
Syria
Tunisia 
UAE 
Yemen

Weather
Investment Game
Economic Calendar
Financial Glossary

My MENAFN
Portfolio Tracker

Voting

Financial Calculators

RSS Feeds [XML]

Corporate Monitor

Events

Real Estate
Submit Your Property

Arab Research
Buy a Research

Press Releases
Submit your PR

Join Newsletters


 
© 2000 menafn.com All Rights Reserved.  Terms of Service | Privacy Policy | Contact Us | Advertise | About MENAFN | Career Opportunities | Feedback | Help