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MENAFN Press - 30/06/2014
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(MENAFN Press) Ford Motor Company is bringing to market a new generation of steering technology that will help make vehicles easier to maneuver at low speeds and in tight spaces. At higher speeds, the new technology will help make the vehicle more agile and fun to driv

"First and foremost, all Ford Motor Company products have to offer a great driving experience," said Raj Nair, Ford group vice president, Global Product Development. "This new steering technology can make any vehicle easier to maneuver and more fun to drive

Adaptive Steering changes the ratio between the driver's actions at the steering wheel “ the number of turns “ and how much the front wheels turn. In traditional vehicles, this is a fixed steering ratio. With Ford's new Adaptive Steering, the steering ratio continually changes with vehicle speed, optimizing the steering response in all condition

At lower speeds, such as when pulling into a parking space or maneuvering in tight quarters, the new system makes the vehicle more agiland easier to turn, as it dials more steering into the road wheel. Each low-speed maneuver requires less turning of the steering whee

At highway speeds, the system further optimizes steering response, enabling the vehicle to react more smoothly and precisely to driver input. Adaptive steering can help the driver feel more comfortable and can make any drive more enjoyabl

Ford's system uses a precision-controlled actuator placed inside the steering wheel, and requires no change to a vehicle's traditional steering system. The actuator “ an electric motor and gearing system “ can essentially add to or subtract from a driver's steering inputs. The result is a better driving experience at all speeds, regardless of vehicle size or clas

Adaptive Steering will be available on select vehicles beginning next year. The system was developed for production by Ford in collaboration with Takata, a leading supplier of automotive steering and safety systems and a Ford Aligned Business Framework partner

About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 180,000 employees and 65 plants worldwide, the company's automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information about Ford and its products worldwide please visit www.corporate.ford.com.Ford's history in the Middle East goes back more than 60 years. The company's local importer-dealers operate more than 155 facilities in the region and directly employ more than 7,000 people, the majority of whom are Arab Nationals. For more information on Ford Middle East, please visit www.me.ford.com Ford Middle East is also a responsible corporate citizen with currently three CSR initiatives running in the region including the Ford Motor Company Conservation & Environmental Grants, Ford Warriors in Pink breast cancer awareness campaign and Ford Driving Skills for Life safe driving awareness programme for young drivers and teens.The Ford Grants is a grass-root level initiative that has offered US1.3million in grants to more than 150 Middle Eastern environmental projects since 2000. Ford Warriors in Pink is a breast cancer community-based awareness initiative recognising the strength and courage it takes to deal with the everyday challenges of battling breast cancer throughout the year. Ford Driving Skills for Life is a free programme designed to impart safe driving practices to students to help improve their road safety record.Contacts:Sue NigoghossianFord Middle East Public AffairsChloe MartinezASDA'A Burson-MarstellerRasha Ghanem ASDA'A Burson-Marsteller971-4-3327767971-4-4507600971-4-4507600snigogho@ford.com Chloe.Martinez@bm.com rasha.ghanem@bm.com



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