Quotes: MENA   Enter Symbol: NewsLetter: Search: advanced

Ford to launch advanced steering technology to help make vehicles easier to maneuver, more fun to drive  Join our daily free Newsletter

MENAFN Press - 30/06/2014
No. of Ratings : 0
Add to Mixx!



(MENAFN Press) Ford Motor Company is bringing to market a new generation of steering technology that will help make vehicles easier to maneuver at low speeds and in tight spaces. At higher speeds, the new technology will help make the vehicle more agile and fun to driv



"First and foremost, all Ford Motor Company products have to offer a great driving experience," said Raj Nair, Ford group vice president, Global Product Development. "This new steering technology can make any vehicle easier to maneuver and more fun to drive



Adaptive Steering changes the ratio between the driver's actions at the steering wheel “ the number of turns “ and how much the front wheels turn. In traditional vehicles, this is a fixed steering ratio. With Ford's new Adaptive Steering, the steering ratio continually changes with vehicle speed, optimizing the steering response in all condition



At lower speeds, such as when pulling into a parking space or maneuvering in tight quarters, the new system makes the vehicle more agile and easier to turn, as it dials more steering into the road wheel. Each low-speed maneuver requires less turning of the steering whee



At highway speeds, the system further optimizes steering response, enabling the vehicle to react more smoothly and precisely to driver input. Adaptive steering can help the driver feel more comfortable and can make any drive more enjoyabl



Ford's system uses a precision-controlled actuator placed inside the steering wheel, and requires no change to a vehicle's traditional steering system. The actuator “ an electric motor and gearing system “ can essentially add to or subtract from a driver's steering inputs. The result is a better driving experience at all speeds, regardless of vehicle size or clas



Adaptive Steering will be available on select vehicles beginning next year. The system was developed for production by Ford in collaboration with Takata, a leading supplier of automotive steering and safety systems and a Ford Aligned Business Framework partner


About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 180,000 employees and 65 plants worldwide, the company's automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information about Ford and its products worldwide please visit www.corporate.ford.com.Ford's history in the Middle East goes back more than 60 years. The company's local importer-dealers operate more than 155 facilities in the region and directly employ more than 7,000 people, the majority of whom are Arab Nationals. For more information on Ford Middle East, please visit www.me.ford.com Ford Middle East is also a responsible corporate citizen with currently three CSR initiatives running in the region including the Ford Motor Company Conservation & Environmental Grants, Ford Warriors in Pink breast cancer awareness campaign and Ford Driving Skills for Life safe driving awareness programme for young drivers and teens.The Ford Grants is a grass-root level initiative that has offered US1.3million in grants to more than 150 Middle Eastern environmental projects since 2000. Ford Warriors in Pink is a breast cancer community-based awareness initiative recognising the strength and courage it takes to deal with the everyday challenges of battling breast cancer throughout the year. Ford Driving Skills for Life is a free programme designed to impart safe driving practices to students to help improve their road safety record.Contacts:Sue NigoghossianFord Middle East Public AffairsChloe MartinezASDA'A Burson-MarstellerRasha Ghanem ASDA'A Burson-Marsteller971-4-3327767971-4-4507600971-4-4507600snigogho@ford.com Chloe.Martinez@bm.com rasha.ghanem@bm.com

 


MENAFN Press




  MENA News Headlines
 Jul 6 2015 - Egypt Foiled IS Attempt To Set Up Extremist State: SisiArab Times
(MENAFN - Arab Times) President Abdel-Fattah el- Sisi, wearing battle dress for the first time in over a year, said hat Egypt had foiled an attempt by the Islamic State group to seize territory and ...

 Jul 6 2015 - Syrian Forces and Hezbollah Push to Bolster Border ControlThe Arabian Post
(MENAFN - The Arabian Post) Syrian government troops and Hezbollah fighters from Lebanon pushed into the Syrian border town of Zabadani on Sunday amid heavy airstrikes, continuing an offensive aimed ...

 Jul 6 2015 - Israeli Cabinet Rejects Measure to Ease Jewish ConversionsThe Arabian Post
(MENAFN - The Arabian Post) The Israeli cabinet on Sunday rejected a proposed change that was supposed to ease the process of conversion to Judaism in Israel, a move that signaled the renewed ...

 Jul 6 2015 - Dubai hotels sector focus shifting to mid-marketThe Arabian Post
(MENAFN - The Arabian Post) Dubai is seeing a shift towards the development of mid-market hotels, underpinned by government incentives, a growing middle class in key source markets and the rise of a ...

 Jul 6 2015 - Kuwait- Foreigners Warned Of Deportation For False RumorsArab Times
(MENAFN - Arab Times) The Ministry of Interior has warned that it will deport foreigners who spread or help spread malicious rumors or fabricated news, reports Al-Jaridah daily.The Interior Ministry ...

 Jul 6 2015 - Kuwait- Govt Is Currently Preparing A Number Of Draft Laws: SourcesArab Times
(MENAFN - Arab Times) The government is currently preparing a number of draft laws on the development plan, strategic alternative to the salary scale and independence of the judiciary; as well as the ...

 Jul 6 2015 - Kuwait- Some 6,860 Illegal Residents Adjust Status In 4 YrsArab Times
(MENAFN - Arab Times) Up to 6,860 illegal residents in Kuwait have adjusted their status since 2011 till 30 June 2015, an agency said on Sunday. Up to 4,851 illegal residents were granted the Saudi ...

 Jul 6 2015 - Eid Al- Fitr Will Fall On July 17Arab Times
(MENAFN - Arab Times) Eid Al- Fitr, marking end of the Muslim fasting month of Ramadan, will fall on July 17, announced the astronomer Adel Al-Saadoun on Sunday. The moon is forecast to line up with ...

 Jul 6 2015 - Kuwait- Study On To Up Employer-Paid Residence FeesArab Times
(MENAFN - Arab Times) Sources from the Ministry of Social Affairs and Labor and the Public Authority for Manpower reported there is a study to increase the residence fees which will be borne by the ...

 Jul 6 2015 - Kuwait May Charge Over 40 In BombingArab Times
(MENAFN - Arab Times) Kuwait is considering charging more than 40 people in connection with the deadly suicide bombing in a Shiite mosque claimed by the Islamic State group, a security official said ...

more...


 






Google

Click to Apply

 
 

Middle East North Africa - Financial Network

MENAFN News Market Data Countries Tools Section  
 

Middle East North Africa - Financial Network
Arabic MENAFN

Main News
News By Industry
News By Country

Islamic Finance News
Private Equity News

How-To Guides
Technology Section

Travel Section

Search News

Market Indices
Quotes & Charts

Global Indices
Arab Indices

Commodoties

Oil & Energy

Currencies Cross Rates
Currencies Updates
Currency Converter

USA Stocks
Arab Stocks
 

Algeria 
Bahrain 
Egypt 
Iraq
Jordan 
Kuwait 
Lebanon
Morocco 
Oman 
Palestine
Qatar 
Saudi Arabia 
Syria
Tunisia 
UAE 
Yemen

Weather
Economic Calendar
Financial Glossary


Financial Calculators

RSS Feeds [XML]

Corporate Monitor

Events

Real Estate
Submit Your Property

Arab Research
Buy a Research

Press Releases
Submit your PR

Join Newsletters


 
© 2014 menafn.com All Rights Reserved.  Terms of Service | Privacy Policy | Contact Us | Advertise | About MENAFN | Career Opportunities | Feedback | Help