Quotes: US MENA   Enter Symbol: NewsLetter: Search: advanced

Swatch Sistem51 debuts in ME with Dubai launch  Join our daily free Newsletter

MENAFN - Khaleej Times - 25/06/2014
No. of Ratings : 0
Add to Mixx!



(MENAFN - Khaleej Times) The eagerly-awaited swatch sistem51 has finally arrived in the uae by making its debut in the middle east market.

deyaa retail trainer at the swatch ltd; nakul gopal senior vice-president of the rivoli group’s watch division; deepthi marketing manager of the rivoli group; and malek barbir regional brand manager of swatch middle east addressing the media during launch of the new swatch system51 store in dubai on tuesday. — kt photo by rahul gajjar

the swiss watchmaker announced the dubai launch of the new “pop-up” retail environment at the swatch store at the mall of the emirates dedicated entirely to its sistem51 line of automatic watches.

it will be available in additional selected swatch stores at the dubai mall deira city centre ibn battuta mall and abu dhabi’s marina mall from june 29.

the store design takes up the sistem51 launch campaign theme “the front tells the time — the back tells the story”.

the journey through the store drives the customer “inside the story”: an oversized blue screw delights the imagination and draws attention to sistem51’s unique single central screw one of the main features of this revolutionary swatch a mechanical watch movement made of only 51 parts.

all of the key features of sistem51 displayed emanate from this big blue screw in the store and visitors can touch and try on the different models. the floor of the store represents the radial stripes pattern that features on the back of two of the debut models. inspired by pop art the stripes recall the brand’s signature affair with art and artists and its renowned design dna.

a further in-store talking point is a multi-colour print representing sistem51 characteristic dial visuals a planetary design language that features six red points indicating six of the automatic movement’s 19 rubies. the print appears on the ceiling surrounding the giant blue screw.

swatch has opened up an exciting new world; the first mechanical movement ever to be made not by hand but on a fully-automated assembly line sistem51 was presented to an astonished watch industry in april of this year. now the first four models have been launched and the voyage of discovery can begin.

— abdulbasitkhaleejtimes.com


 






  MENA News Headlines
 Jul 29 2014 - New additions to Local Harvest brand of datesKhaleej Times
(MENAFN - Khaleej Times) E dates come from farmers who have contracts with ADFSC and therefore practise date palm farming according to the centres standards.For the next three weeks the Abu Dhabi ...

 Jul 29 2014 - PayTabs to launch online solutions in Bahrain, SaudiMENAFN
(MENAFN) PayTabs, a payment processing solution company co-owned by Saudi Aramco, is set to launch its online payment processing solutions in Bahrain and Saudi Arabia, Gulf Daily News reported.The ...

 Jul 29 2014 - Mobily signs LTE-4G roaming deal with BatelcoMENAFN
(MENAFN) Mobily telecom has signed an LTE-4G roaming deal with Bahrini Batelco to provide customers with advanced Internet services, Arab News reported.This agreement coincides with Eid Al-Fitr ...

 Jul 29 2014 - Pakistan's film industry becomes alive againArab News
(MENAFN - Arab News) HORE: A breed of brand new independent filmmakers is successfully filling the void left by an obsolete industry known as Lollywood.In many ways 2013 was an era-defining year for ...

 Jul 29 2014 - Pak-British singer faces death threats over Gaza supportArab News
(MENAFN - Arab News) NDON: Zayn Malik probably wasn't expecting the barrage of abuse he received from followers after he pledged his support for the #FreePalestine social media campaign The ...

 Jul 29 2014 - Working in India was 'a good experience'Arab News
(MENAFN - Arab News) MBAI: Pakistani actor Fawad Khan's experience of working in India was very good and he credits his Indian co-star Sonam Kapoor for it reported Oneindia Entertainment.'She is a ...

 Jul 29 2014 - 'Lucy' tops 'Hercules' with 44m at box officeArab News
(MENAFN - Arab News) S ANGELES: Luc Besson's 'Lucy" proved mind can overpower muscle topping a remake of 'Hercules" by director Brett Ratner at the box office on the weekend.The Universal ...

 Jul 29 2014 - Lakers insist no deal reached yet with ScottArab News
(MENAFN - Arab News) S ANGELES: Byron Scott said in a television interview that he is the new coach of the Los Angeles Lakers but the team insisted that an agreement has not yet been reached.ESPN ...

 Jul 29 2014 - It's 'Jeff Gordon Day' at Indy for record 5th timeArab News
(MENAFN - Arab News) DIANAPOLIS: With a fifth Brickyard 400 victory on the line Sunday Jeff Gordon looked like the driver he was 20 years ago.Gordon nailed the final restart of the race no given ...

 Jul 29 2014 - Ali's risks disciplinary action for Gaza wristbandsArab News
(MENAFN - Arab News) UTHAMPTON: England cricketer Moeen Ali risked disciplinary action after the International Cricket Council (ICC) said Monday they were 'investigating" his decision to wear ...

more...


 






Google

 
 

Middle East North Africa - Financial Network

MENAFN News Market Data Countries Tools Section  
 

Middle East North Africa - Financial Network
Arabic MENAFN

Main News
News By Industry
News By Country

IPO News
Islamic Finance News
Private Equity News

How-To Guides
Technology Section

Travel Section

Search News

Market Indices
Quotes & Charts

Global Indices
Arab Indices

US Markets Details

Commodoties

Oil & Energy

Currencies Cross Rates
Currencies Updates
Currency Converter

USA Stocks
Arab Stocks
 

Algeria 
Bahrain 
Egypt 
Iraq
Jordan 
Kuwait 
Lebanon
Morocco 
Oman 
Palestine
Qatar 
Saudi Arabia 
Syria
Tunisia 
UAE 
Yemen

Weather
Investment Game
Economic Calendar
Financial Glossary

My MENAFN
Portfolio Tracker

Voting

Financial Calculators

RSS Feeds [XML]

Corporate Monitor

Events

Real Estate
Submit Your Property

Arab Research
Buy a Research

Press Releases
Submit your PR

Join Newsletters


 
© 2000 menafn.com All Rights Reserved.  Terms of Service | Privacy Policy | Contact Us | Advertise | About MENAFN | Career Opportunities | Feedback | Help