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MENAFN - Khaleej Times - 22/06/2014
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(MENAFN - Khaleej Times) Last month lc waikiki opened its first store in abu dhabi in partnership with dubai-based apparel group in the presence of turkish ambassador to the uae s.

waikiki is a multi-cultural fashion brand. it offers clothes and accessories for men women and children. — supplied photo

turkey’s leading fashion brand lc waikiki will open four new stores in the uae in the next six months its international retail managing director yenal gokyildirim told khaleej times during his recent visit to the country.

last month lc waikiki opened its first store in abu dhabi in partnership with dubai-based apparel group in the presence of turkish ambassador to the uae s. vural altay apparel group chairman nilesh ved and gokyildirim among others.

it was the turkish company’s first entry into the uae but it already has operations in some parts of the middle east. “actually we are almost in all middle east region. entering the uae is an important milestone for us as it is a market with a huge potential” gokyildirim said.

talking about global expansion he said: “at the end of 2014 we are aiming to reach over 120 stores in 25 different countries. our new markets will be tunisia libya algeria armenia and tajikistan.”

born in france fostered in turkey lc waikiki is a multi-cultural fashion brand with global appeal. it offers clothes and accessories for men women and children of all ages including babies style-aware individuals or families. lc waikiki has 381 stores in turkey and 85 stores in 21 other countries across the globe.

“women and children segments generate more sales volume” according to gokyildirim.

in terms of pricing of its products he said: “we see ourselves in the level of affordable price.”

lc waikiki offers a range of home grown brands such as xside which caters to the young trendy and youthful segment of the market. lwc teen another sub-brand under the lc waikiki label targets kids within the age group of 9-16 years. designed with comfort in mind this range is inspired by the season’s current trends colours and cuts. lc waikiki kids’ offer a variety of clothes and accessories for kids aged 2-9 years and the lc waikiki baby range includes fun and colorful collections for babies aged 0-36 months.


 






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