(MENAFN - Khaleej Times) Dubai-based borders of al maya group has been awarded the superbrands status for 2014 by the superbrands council the worlds largest independent brand arbiter.
kamal vachani mike english director of superbrands and madhvi vachani of borders marketing. — supplied photo
the superbrands citation acknowledges borders of al maya group as a household name in the uae. borders opened its first store in 2006 and since then has revolutionised the book retail in the middle east and has soon become a place for knowledge and entertainment in the uae and gulf region offering a wide range of books stationary toys and games as well as a children story-telling section and seating area for reading.
borders has brought in renowned international authors such a john gray (men ae from mars and women are from venus) jack cannfield (chicken soup series) and doug lipp (disney u) amongst many others. from the middle east region they have had ceos ranging from khalaf al habtoor to politicians such as dr shashi tharoor and also individuals from the indian army such a general j.j. singh whose book was launched by the indian ambassador in dubai.
“it is an honour to receive superbrands status and i am sure this will certainly give impetus to further enhance our service and expand reach” said kamal vachani director of al maya group.
the superbrands status is assigned to a company or brand based on market dominance quality customer satisfaction trust longevity accounting practices goodwill customer loyalty and market acceptance.