(MENAFN - Khaleej Times) Visitors from the united states followed by the united kingdom france and mexico represented the largest overall tourist spend in brazil during the four-day period.
visa inc the leader in global payments has released the visa everywhere travel report for the 2014 fifa world cup brazil which analyses travel data and cross border spend on all visa products including credit debit and prepaid payment cards.
during the four-day opening period of the tournament (june 12-15) visa found that gcc visitors spent more than 500000 on their visa accounts — with the uae and saudi arabia making up 70 per cent of the total. this represents a five-fold increase over the same four-day period in 2013 and 47 per cent more when compared to the opening four-day period of the confederations cup (june 15-18 2013).
the global attraction of the fifa world cup — and growing confidence and understanding of the convenience of electronic payment platforms — has combined to see the enormous increase in card usage from the gcc region. the gcc spending was part of a total spending of 27m from global visitors to brazil during the four-day opening period of the tournament.
visitors from the united states followed by the united kingdom france and mexico represented the largest overall tourist spend in brazil during the four-day period. on june 14 alone international travellers to brazil spent more than 10.7 million using visa products. this was the highest tourist spend day in the country in 2014.
“these numbers reflect the significant impact that mega sporting events like the world cup can have in boosting local commerce in host market economies” said ihab ayoub general manager for middle east and north africa at visa.
“this positive trend aligns with brazil’s expectation that more than 600000 international travellers may visit the country during this event — ultimately boosting the country’s economy including a significant number from the middle east.”
visitors spent the most in categories such as lodging and accommodation which accounted for 5 million and in local restaurants at 2.5 million of the total international spend.
the impact of gcc visitors reflects a combination of a huge passion for football in the region combined with direct flights to brazil and a growing confidence in using cashless payments — especially in saudi arabia.
“as a proud sponsor of fifa and the 2014 fifa world cup brazil visa has partnered with clients merchants and financial institutions in brazil to provide a safe convenient and reliable payment infrastructure for international visitors to enjoy their time in brazil and cheer on their team and country” added ayoub.
“as a partner for tourism and economic growth visa is making it easier for everyone everywhere to be a part of the fifa world cup — whether it’s at any of the 12 fifa world cup venues or by using one of the 1.4 million contactless payment terminals available throughout the country.”
visa has worked with partner organisations and service providers in brazil to implement and manage the entire payment system infrastructure throughout all fifa world cup venues including deployment of more than 3000 visa contactless-enabled point-of-sale terminals and 75 atms.