(MENAFN - Khaleej Times) Sharjah is leading with its efforts in government communication and involvement of its 50 authorities.
shaikh sultan bin ahmed al qasimi chairman of sharjah media centre and sharjah media corporation held meetings on strategic long-term cooperation with alastair campbell and sky news international on tuesday in london uk.
present at the meeting with campbell were osama samra director of sharjah media centre and mohammed khalaf director of sharjah tv and radio.
shaikh sultan looked into opportunities to enhance the significant role of government communication in sharjah primarily through its government agenda and sharjah executive council.
he elaborated on recommendations that came during the third edition of the international government communication forum (igcf) and on their implementation in a discussion with campbell while with sky news international a promising exchange on a closer partnership for the igcf for 2015 and on a long-term prospect was induced.
shaikh sultan said: “we have seen great changes since the establishment of the sharjah media centre and the government communication programme including initiatives such as the communication forum and the sharjah government communication award. the next phase is to implement the system we are working on in the form of practical steps that seek to develop the local government communication system and government agenda further.”
he added: “sharjah is leading with its efforts in government communication and involvement of its 50 authorities and with our strategic partnerships we are aiming to set an example for the region.”
samra highlighted the vision of the two-day forum which looks into best practices in government communication worldwide and their implementation in the emirate sharjah. “our vision for the igcf is to be the platform for best practices in government communication worldwide. in the previous edition in february 2014 we highlighted the role that government communication can play in improving a country’s image and influencing its economic social and political future.”
samra added: “we are keen on providing government communication officers communication professionals and students with the latest best practices and focus increasingly on academic content. we are confident that sky news international will be contributing with their highly experienced and qualified higher management to the igcf 2015.”
khalaf assessed the studios and operations of sky news international closely and discussed options for exchange of resources and content: “at sharjah media corporation we are working with the latest equipment and latest technological developments. next to this we are interested to equip our employees with the latest skills and knowledge that contribute to a better quality of broadcast for our viewership and continuous development of local talent.”