Monday, 25 September 2017 05:14 GMT

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Tour operators discuss strategies to promote Destination Oman globally

(MENAFN - Muscat Daily) The Ministry of Tourism's (MoT) three-day workshop to promote Oman as a holiday destination concluded at Al Bustan Palace, a Ritz-Carlton Hotel, on Tuesday.

The annual workshop held for international tour operators, hotel owners and other tourism-related companies discussed latest developments in the sector in the sultanate and the challenges ahead.

It focused on ways to promote and market tourist destinations and discussed inbound and outbound travel trends.

Mahesh Morthy, manager, Gulf Ventures said, ''This is a platform where we get to interact with our counterparts from other countries.

''The workshop is beneficial as it gives us an idea on what and where to focus on. For instance, we learnt from our counterparts in Oman that Germany is a popular outbound destination for Omanis. In Oman, Muscat and Sharqiyah Sands remain the favourite destinations among inbound travellers.''

The annual forum is a platform for the ministry to review promotional plans and programmes organised the previous year and formulate future plans.

The first day of the workshop mainly saw an assessment of the tourism strategy formulated by the ministry.

Presentations were made by ministry officials and tour operators on various ways to promote the sultanate in the international arena.

''Such events give new hotels and tour operators a chance to interact with their counterparts in other countries and collect information about destinations. The forum creates an opportunity for these tour operators to know about the country's tourist potential and promote it in a big way,'' said Said al Battashi, a representative of MoT.

The second day saw the participation of Oman Air, Oman Airports Management Company, Omran, Oman Sail, Royal Opera House Muscat and the Public Authority for Investment Promotion and Export Development. The final day saw the participation of almost 70 tour operators who discussed ways to promote the sultanate in the international market. MoT representatives made certain recommendations to tour operators which they should bear in mind while formulating their strategies for the next year.
Tour operators discuss strategies to promote Destination Oman globally

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