(MENAFN) Communications experts said that the public relations (PR) industry in the MENA region has significantly grew to reach a level that matches the global practice, according to Gulf Daily News.
However, experts said in a meeting that the sector must prepare to operate with greater innovation.
The meeting was held between communications experts and senior executives from companies including Etisalat, Tourism Development & Investment Company (TDIC) and Gulf Craft convened at the roundtable entitled Transformation: The Communications Industry in the Mena Region Today.
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