(MENAFN - Muscat Daily) The three-star resort Atana Musandam is currently in the soft-opening stage and is set to open officially later this year.
Nestled on the rocky Musandam headland, Atana Musandam overlooks a vast seascape of the Strait of Hormuz where traditional wooden dhows have for centuries fished the turquoise waters.
The Atana Musandam is the second of the Proudly Omani' Atana Hotels, Omran's own local hospitality chain.
''Located in the heart of Khasab, the site is triangular shaped, abutted with two channels on either side and the access road on the third,'' said Pascal Eppink, managing director of the National Omani Hospitality Company, which is overseeing development of the Atana Hotels & Resorts brand.
He said that the project is a three-star resort, which will attract domestic tourism. It has a main building with an all-day dining restaurant, a swimming pool, a dive centre, a children's club and a spa.
After the ground breaking which took place on March 21, 2012, the project is now complete and was handed over to the operator in April this year. ''It is already in soft-opening phase and will be opened officially later this year,'' Eppink said.
Further elaborating on the resort Eppink noted, ''The furniture is made in Oman, the light shades were made by potters of Bahla and Lima.'' He explained that the Atana is committed to supporting and featuring local products and SMEs. ''Early this year, Omran's CSR team engaged with local women in Musandam and provided them with modern equipment to sew laundry bags for the resort.''
Giving details about the Omani-themed resort, Eppink added, ''The constructed form will give visitors the authentic feel of Omani architecture in terms of elevations, interiors and experience. The construction used modern techniques like EIFS (externally insulated faade system) walls. The interiors, in terms of style and finish, shall complement local Omani architecture as a whole.''
The authentically Omani' feel permeates the property, with modern Omani art and sculptures to be found in the welcome areas, restaurants and corridors. ''The theme is echoed in each of the 60 generously appointed guest rooms and suites, all of which offers mountain and sea views. There are also plans to take these design influences a step further,'' he added.
Abdul Wahid al Farsi, acting chief communication officer for Omran commenting on the vision behind brand Atana said, ''Tourism today is all about authenticity of the experience, and we want visitors to go back home and talk to their friends, share their experience of Oman. Since the inception of Omran, we have been guided by a clear vision to establish an autonomous hospitality brand, a hotel experience which is uniquely Omani in style, spirit and character.''
He added, ''Leveraging Omran's experience as a hospitality asset owner, developer and operator, Atana is the culmination of that vision. Developed around the core theme of Shades of Oman', Atana Hotels provide guests with distinctive properties that are diverse, and deliver a compelling guest experience which revolves around the Omani national heritage, environment and people.
''Atana is a brand that positively contributes to domestic and foreign tourism while generating increased revenue for the economy through enhanced in-country-value. The rollout of the Atana Hotels brand in the sultanate will certainly play a positive role in the government's Omanisation objectives and importantly, will support SMEs by actively joining hands with the local com