Quotes: MENA   Enter Symbol: NewsLetter: Search: advanced

Dubai Municipality to warn labourers against fizzy drinks  Join our daily free Newsletter

MENAFN - Khaleej Times - 15/06/2014
No. of Ratings : 0
Add to Mixx!



(MENAFN - Khaleej Times) No interference if workers drink coke and use caps to make phone call.

the dubai municipality will warn tens of thousands of labourers in dubai against consuming drinks with caffeine sugar and soda — the basic ingredients of fizzy drinks — during its three-month safe summer drive launched on thursday.

labourers at a construction site . — kt photo by m. sajjad

however the civic body will not interfere if the workers choose to drink coca-cola and use its bottle caps for making free calls to their homes in coke’s hello happiness campaign that is set to make a bigger comeback after the recent trial run in the emirate.

“yes. we are advising workers on what they should and shouldn’t consume during summer when those working outside are more prone to dehydration and heat stress” said raed ali al marzouqi head of occupational health and safety section at the municipality’s public health and department.

among the good practices to prevent heat stress the municipality is asking labourers working outdoors to avoid oily and fatty foods alcohol sodas drinks that contain much caffeine and sugar. the guidelines also advise them to maintain hydration by drinking water frequently and by using electrolyte replacement drinks for quick hydration.

“these are guidelines that we want employers and employees to adhere to in order to avoid heat stress. but if the workers prefer to consume foods and drinks of their choice we cannot interfere. they may drink colas after work. it’s not something we can stop” marzouqi told khaleej times.

fact box

> duration of a free call through hello happiness phone booths — 3 minutes

> call minutes logged during the trial phase — 134484 minutes

> no of calls made during the trial phase — 44828 calls

> no of coca-cola 500ml bottles’ caps used for calls — 44828 bottles’ caps

> total calories in a 500ml coca-cola bottle — 210kcal

> sugars in a 500ml coke bottle — 53gram or 59% of gda

> caffeine in a 500ml coke bottle — 48mg

he was responding to questions related to a recent report by kt which said the happiness phone booths from coca cola would be back here after the one-month pilot phase that ended in april. these tailor-made phone booths kept near the labour accommodations in five areas in dubai allowed south asian workers to call home by using coke bottle caps as currency.

a spokesperson from the world’s largest beverage maker who earlier confirmed that more booths will come up in specific locations said the caps used in the pilot phase were the ones of the coca-cola products in 500ml pet bottles.

the month-long drive which kept the phone lines open from 10 am to 10pm to offer a 3-minute call per cap reportedly logged 134484 minutes of calls. that means as many as 44828 calls were made using as many number of coke 500ml bottle caps.

a bottle of 500ml coca-cola which costs between dh2 and 2.50 contains 53grams of sugar which is 59 per cent of an adult’s gda (guideline daily amount) according to the company’s own website. it also contains 48mg of caffeine.

the bottle contains 210kcal which would typically take about 35minutes of cycling to burn as per the company’s latest online ad.

hello happiness phone booths provided three minutes of talk time per cap. — a youtube grab of the ad

the youtube video through which the hello happiness campaign came to light on may 7 and has been viewed over 2.17million times so far shows workers lining up to make the free calls with the “cap currency.” however one would not know exactly if these almost 45000 bottles of coke were consumed by the labourers who made the calls.

according to the spokesperson who expects the call log to go up in the follow up campaign the company did not provide free colas or caps for the workers. “the product was widely available in the activation areas” he said.

when asked about the health impact of the cola on the workers he defended coke saying: “all of our beverages hydrate. no exceptions. and that’s because each one of our sparkling beverages — whether with or without calories are between 85 per cent and 99% water. this is very important in hot weathers as we all know.”

“sparkling beverages do provide hydration and our sugar-sweetened sparkling beverages also provide energy (calories). all of our beverages can be a part of an active healthy lifestyle. but when it comes to weight management and balance all calories count no matter where they come from including those from our caloric beverages” he said.

“put simply calorie balance refers to the concept of balancing the calories you consume with the calories you expend. if we think of this i am sure we appreciate in this case that workers who spend a lot of energy at work and are highly active would not face the problem of imbalance between calories ‘in’ and calories ‘out’” justified the spokesperson.

sajila?khaleejtimes.com


 


Khaleej Times




  MENA News Headlines
 May 26 2016 - Saudi- Living cost index in the Kingdom rises 0.2% in AprilSaudi Press Agency
(MENAFN - Saudi Press Agency) Riyadh, Sha'ban 19, 1437, May 26, 2016, SPA -- The index of the cost of living in the Kingdom rose by 0.2% during the month of April 2016 compared to the previous month ...

 May 26 2016 - Governor of Riyadh Region receives Cyprus' AmbassadorSaudi Press Agency
(MENAFN - Saudi Press Agency) Riyadh, Sha'ban 19, 1437, May 26, 2016, SPA -- Prince Faisal bin Bandar bin Abdulaziz, Governor of Riyadh region, received here today the Ambassador of Cyprus to the ...

 May 26 2016 - Israeli warplanes launch raids on Gaza StripSaudi Press Agency
(MENAFN - Saudi Press Agency) Ramallah, 19 Sha'ban, 1437, May 26, 2016, SPA -- Israeli warplanes launched today a series of air raids on sites and targets in the Gaza Strip. Local security sources ...

 May 26 2016 - Saudi- Three dead, many injured in Mumbai chemical factory blastSaudi Press Agency
(MENAFN - Saudi Press Agency) New Delhi, Sha'ban 19, 1437, May 26, 2016, SPA -- At least three people have died and several have been injured in a huge blast at a chemical factory on the outskirts ...

 May 26 2016 - Turkmenistan's Deputy Prime Minister and Foreign Minister receives Member of Saudi Council of Economic Affairs and DevelopmentSaudi Press Agency
(MENAFN - Saudi Press Agency) Ashgabat, 19 Sha'ban, 1437,May 26, 2016, SPA --Deputy Prime Minister and Foreign Minister of Turkmenistan Rasit Meredow has received in the Turkmen capital, Ashgabat, ...

 May 26 2016 - Saudi Ambassador meets Algerian officialsSaudi Press Agency
(MENAFN - Saudi Press Agency) Algiers, 19 Sha'ban,1437 AH, 26 May,2016 , SPA - Saudi Ambassador in Algeria Dr. Sami bin Abdullah Al-Saleh visited here today the Governor of Algerian capital, Abdul ...

 May 26 2016 - Turkish flight to London makes emergency landing in BelgradeSaudi Press Agency
(MENAFN - Saudi Press Agency) BELGRADE, Serbia, Sha'ban 19, 1437, May 26, 2016, SPA -- Officials say a Turkish Airlines jet on a flight from Istanbul to London has made an emergency landing in ...

 May 26 2016 - Saudi- Team of King Salman Center for Relief delivers 200 tons of dates to MauritaniaSaudi Press Agency
(MENAFN - Saudi Press Agency) Nouakchott, 19 Sha'ban, 1437,May 26, 2016, SPA -- The team of King Salman Center for Relief and Humanitarian Aid handed over today the gift of the Custodian of the Two ...

 May 26 2016 - Finance Minister meets Sudanese Minister of InvestmentSaudi Press Agency
(MENAFN - Saudi Press Agency) Riyadh, 19 Sha'ban, 1437,May 26, 2016, SPA -- The Minister of Finance Dr. Ibrahim bin Abdulaziz Al-Assaf met here today with the Minister of State at the Ministry of ...

 May 26 2016 - Welcome to Happiness Island Resort, Abu DhabiMENAFN Press
(MENAFN Press) The new beach destination, Happiness Island Resort, situated two minutes from Saadiyat jetty via speed boats, hosted an exclusive media sneak-peek last weekend. The ultimate ...

more...


 





Google

 
 

Middle East North Africa - Financial Network

MENAFN News Market Data Countries Tools Section  
 

Middle East North Africa - Financial Network
Arabic MENAFN

Main News
News By Industry
News By Country

Islamic Finance News
Private Equity News

How-To Guides
Technology Section

Travel Section

Search News

Market Indices
Quotes & Charts

Global Indices
Arab Indices

Commodoties

Oil & Energy

Currencies Cross Rates
Currencies Updates
Currency Converter

USA Stocks
Arab Stocks
 

Algeria 
Bahrain 
Egypt 
Iraq
Jordan 
Kuwait 
Lebanon
Morocco 
Oman 
Palestine
Qatar 
Saudi Arabia 
Syria
Tunisia 
UAE 
Yemen

Weather
Economic Calendar
Financial Glossary


Financial Calculators

RSS Feeds [XML]

Corporate Monitor

Events

Real Estate
Submit Your Property

Arab Research
Buy a Research

Press Releases
Submit your PR

Join Newsletters


 
© 2014 menafn.com All Rights Reserved.  Terms of Service | Privacy Policy | Contact Us | Advertise | About MENAFN | Career Opportunities | Feedback | Help