Quotes: US MENA   Enter Symbol: NewsLetter: Search: advanced

Al Futtaim to add luxury brand watch in collection  Join our daily free Newsletter

MENAFN - Khaleej Times - 07/06/2014
No. of Ratings : 0
Add to Mixx!



(MENAFN - Khaleej Times) Bedat & co geneve joined hands with al futtaim watches & jewellery to launch its collection at five key shopping malls soons.

the swiss brand opened its first ‘shop-in-shop’ in the uae at al futtaim watches & jewellery’s ‘the watch house’ at wafi mall. — supplied photo

founded by industry legend mme simone bédat in 1996 it’s 100 per cent swiss-made luxury timepiece maker. embodying the needs aspirations and desires of women at its very core the brand is present in over 166 locations within the us europe japan china southeast asia and middle east.

“we already have operations in bahrain and qatar. other markets in gulf countries are under discussion and oman is expected to be the next country for our brand” bedat & co business development manager sabrina havet told khaleej times in an interview in dubai.

havet said that bedat is an accessible luxury brand and quartz watch price starts from dh10000. average price is around dh22000 she said adding that the cost of manufacturing is quite high for switzerland-based brand. all the watches are handcrafted and that’s another reason for high price she explained.

declining to provide exact figures she said: “it’s around 2000 pieces we manufacture every year. the company is exploring new markets and if demand goes up the production will be enhanced.”

the swiss brand opened its first ‘shop-in-shop’ in the uae at al futtaim watches & jewellery’s ‘the watch house’ store at wafi mall last week.

the store was inaugurated by thomas dotzek senior general manager al-futtaim watches & jewellery along with representatives of bedat & company. indeed the new ‘shop-in-shop’ is the first one among five others to open soon in the dubai mall mall of emirates dubai marina mall and one in abu dhabi.

“we are very excited about our entry into the uae market and our promising partnership with renowned retailer al-futtaim watches & jewellery. as the only brand for today’s modern women founded by a woman we are well versed with shopping environments and believe the watch house at wafi mall matches perfectly with our brand ideology!” bedat & co marketing director charmaine low said.

“our dubai brand-store will embody many of our trademark ‘identifiers’ including strong confident cherry-wood and deep rich purples in a beautiful art deco environment for which we are now very well known” low continued. “we believe having the right environment in which to display our elegant timepieces is a key to creating the right atmosphere an atmosphere uniquely ‘understood’ by women today” low added.

within the watchmaking world watch names are rarely consistent with the timepiece itself or with the brand. that is why the four bedat collections carry numbers. representing a unique phenomenon within the watch business this naming principle gives the watch lines a definite form of cohesion.

in addition numbers offer many other advantages in that they are easy to memorise universal and pronounceable in all languages.

the numbers do not follow on from each other and are not associated with any particular chronological order. the first bedat collection is thus not called no.1 which was created well after no3 and wno7.

at bedat numbers are timeless. it is impossible to say whether a watch is more recent than another not only because of their style but also because of their name.

— abdulbasit?khaleejtimes.com


 






  MENA News Headlines
 Sep 1 2014 - Qatar- Summary of Local News Released SundayQatar News Agency
(MENAFN - QNA) A summary of local news released Sunday by Qatar News Agency. - HH the Emir Sheikh Tamim bin Hamad Al-Thani sent on Sunday a cable of congratulations to Peresident of Kyrgyzstan ...

 Sep 1 2014 - China to become GCC's biggest oil importerMENAFN
(MENAFN) China is set to depend heavily on the capacity of the Gulf Cooperation Council (GCC) to provide a stable flow of oil for the next ten years, Saudi Gazette reported.The deal earlier announced ...

 Sep 1 2014 - Kazakhstan to boost bilateral ties with OmanMENAFN
(MENAFN) Kazakhstan expressed its aims to boost bilateral relations with Oman with increased diplomatic visits and trade relations, Oman Observer reported.The Sultanate has contributed to ...

 Sep 1 2014 - Qatar- Summary of Local News Released Sunday - 1-Qatar News Agency
(MENAFN - QNA) - The Qatar Philharmonic Orchestra will travel to the Royal Albert Hall in London next month to perform at the BBC Proms. The orchestra will perform the music of Sergei Rachmaninoff, ...

 Sep 1 2014 - 'City of Light' could recapture an intellectual leadership roleArab News
(MENAFN - Arab News) The holy city of Madinah has found a special place in World Economic Forum's report of the global agenda council on competitiveness.The report titled 'The Competitiveness of ...

 Sep 1 2014 - Final agreement for USD2b Omagine project near signingMENAFN
(MENAFN) A final agreement regarding the establishment of the Omagine real estate, tourism and entertainment project, which would cost USD2 billion and planned to be near Muscat International ...

 Sep 1 2014 - Global PTFE Market to Reach USD 6,440.0 Million by 2020MENAFN Press
(MENAFN Press) Global PTFE sales were estimated at USD 3,465.0 million in 2012, and are expected to reach USD 6,440.0 million by 2020, growing at a CAGR of 8.1% from 2013 to 2020, according to new ...

 Sep 1 2014 - Dubai set to stage Gary Barlow show in OctoberKhaleej Times
(MENAFN - Khaleej Times) Why the news of one pop concert in Dubai has wider (and happier) implications according to Adam Zacharias And so it begins.Earlier this week on my drive to work I heard on ...

 Sep 1 2014 - UAE- I always turned up with a couple of tapes: DJ NazKhaleej Times
(MENAFN - Khaleej Times) DJ Naz resident spinner at Toro Toro in Grosvenor House Dubai tells us about his musical beginnings and why hed like to follow in the footsteps of Ibn Battuta DJ style: ...

 Sep 1 2014 - UAE- Western Sydney Wanderers to feature in Al Jaziras IPIC CupKhaleej Times
(MENAFN - Khaleej Times) Western Sydney Wanderers who saw the back of last years champions Guangzhou Evergrande are set to touchdown in Dubai on Sunday.Ammar Bashir and Ali Al Nuaimi addressing the ...

more...


 






Google

 
 

Middle East North Africa - Financial Network

MENAFN News Market Data Countries Tools Section  
 

Middle East North Africa - Financial Network
Arabic MENAFN

Main News
News By Industry
News By Country

IPO News
Islamic Finance News
Private Equity News

How-To Guides
Technology Section

Travel Section

Search News

Market Indices
Quotes & Charts

Global Indices
Arab Indices

US Markets Details

Commodoties

Oil & Energy

Currencies Cross Rates
Currencies Updates
Currency Converter

USA Stocks
Arab Stocks
 

Algeria 
Bahrain 
Egypt 
Iraq
Jordan 
Kuwait 
Lebanon
Morocco 
Oman 
Palestine
Qatar 
Saudi Arabia 
Syria
Tunisia 
UAE 
Yemen

Weather
Investment Game
Economic Calendar
Financial Glossary

My MENAFN
Portfolio Tracker

Voting

Financial Calculators

RSS Feeds [XML]

Corporate Monitor

Events

Real Estate
Submit Your Property

Arab Research
Buy a Research

Press Releases
Submit your PR

Join Newsletters


 
© 2000 menafn.com All Rights Reserved.  Terms of Service | Privacy Policy | Contact Us | Advertise | About MENAFN | Career Opportunities | Feedback | Help