Quotes: MENA   Enter Symbol: NewsLetter: Search: advanced

Al Futtaim to add luxury brand watch in collection  Join our daily free Newsletter

MENAFN - Khaleej Times - 07/06/2014
No. of Ratings : 0
Add to Mixx!

(MENAFN - Khaleej Times) Bedat & co geneve joined hands with al futtaim watches & jewellery to launch its collection at five key shopping malls soons.

the swiss brand opened its first ‘shop-in-shop’ in the uae at al futtaim watches & jewellery’s ‘the watch house’ at wafi mall. — supplied photo

founded by industry legend mme simone bédat in 1996 it’s 100 per cent swiss-made luxury timepiece maker. embodying the needs aspirations and desires of women at its very core the brand is present in over 166 locations within the us europe japan china southeast asia and middle east.

“we already have operations in bahrain and qatar. other markets in gulf countries are under discussion and oman is expected to be the next country for our brand” bedat & co business development manager sabrina havet told khaleej times in an interview in dubai.

havet said that bedat is an accessible luxury brand and quartz watch price starts from dh10000. average price is around dh22000 she said adding that the cost of manufacturing is quite high for switzerland-based brand. all the watches are handcrafted and that’s another reason for high price she explained.

declining to provide exact figures she said: “it’s around 2000 pieces we manufacture every year. the company is exploring new markets and if demand goes up the production will be enhanced.”

the swiss brand opened its first ‘shop-in-shop’ in the uae at al futtaim watches & jewellery’s ‘the watch house’ store at wafi mall last week.

the store was inaugurated by thomas dotzek senior general manager al-futtaim watches & jewellery along with representatives of bedat & company. indeed the new ‘shop-in-shop’ is the irst one among five others to open soon in the dubai mall mall of emirates dubai marina mall and one in abu dhabi.

“we are very excited about our entry into the uae market and our promising partnership with renowned retailer al-futtaim watches & jewellery. as the only brand for today’s modern women founded by a woman we are well versed with shopping environments and believe the watch house at wafi mall matches perfectly with our brand ideology!” bedat & co marketing director charmaine low said.

“our dubai brand-store will embody many of our trademark ‘identifiers’ including strong confident cherry-wood and deep rich purples in a beautiful art deco environment for which we are now very well known” low continued. “we believe having the right environment in which to display our elegant timepieces is a key to creating the right atmosphere an atmosphere uniquely ‘understood’ by women today” low added.

within the watchmaking world watch names are rarely consistent with the timepiece itself or with the brand. that is why the four bedat collections carry numbers. representing a unique phenomenon within the watch business this naming principle gives the watch lines a definite form of cohesion.

in addition numbers offer many other advantages in that they are easy to memorise universal and pronounceable in all languages.

the numbers do not follow on from each other and are not associated with any particular chronological order. the first bedat collection is thus not called no.1 which was created well after no3 and wno7.

at bedat numbers are timeless. it is impossible to say whether a watch is more recent than another not only because of their style but also because of their name.

— abdulbasit?khaleejtimes.com


Khaleej Times

  MENA News Headlines
 Nov 30 2015 - Kuwait oil minister leaves post days before Opec meetingGulf Times
(MENAFN - Gulf Times) Kuwait named Deputy Prime Minister Anas al-Saleh as acting oil minister to replace Ali al-Omair (pictured) who became minister of public affairs and retained his role as state ...

 Nov 30 2015 - Dana Gas wins $1.98bn Kurdistan judgementGulf Times
(MENAFN - Gulf Times) ...

 Nov 30 2015 - India's SpiceJet 'receives' interest from Gulf airlinesGulf Times
(MENAFN - Gulf Times) Indian budget carrier SpiceJet Ltd, which has surged more than 280% this year, said it's received interest from Gulf airlines looking to acquire a stake."Some of the Gulf ...

 Nov 30 2015 - Qatar- Investment in healthcare makes for a healthy economyGulf Times
(MENAFN - Gulf Times) Under the wise and dynamic leadership of His Highness the Emir, Sheikh Tamim bin Hamad al-Thani, the growth and improvement in quality of Qatar's health sector has been a major ...

 Nov 30 2015 - GCC should adopt a holistic approach to managing urban water supply: ExpertGulf Times
(MENAFN - Gulf Times) The GCC (Gulf Cooperation Council) region should adopt a holistic approach to managing urban water supply, according to an expert at the Qatar Environment and Energy Research ...

 Nov 30 2015 - Brent crude dips on firm dollar ahead of OPEC meetingGulf Times
(MENAFN - Gulf Times) Brent crude futures dipped on Monday as traders remained cautious ahead of an OPEC meeting later this week and as a widely expected US interest rate hike strengthened the ...

 Nov 30 2015 - India- Kerala expects more tourists from the GulfGulf Times
(MENAFN - Gulf Times) Encouraged by the response it received at the Arabian Travel Mart held in Dubai in May, Kerala Tourism is conducting a series of roadshows in the Gulf region.The tourism board ...

 Nov 30 2015 - Carson meets Syrian refugees, opposes them coming to USGulf Times
(MENAFN - Gulf Times) Republican presidential candidate Ben Carson, who last week compared Syrian refugees to "rabid dogs," met with refugees in Jordan on Saturday and urged the US government to do ...

 Nov 30 2015 - IS executes 3,500 in Syria since declaring 'caliphate'Gulf Times
(MENAFN - Gulf Times) The Islamic State group has executed more than 3,500 people in Syria, including nearly 2,000 civilians, since declaring its 'caliphate' in June last year, a monitor said ...

 Nov 30 2015 - 16 killed in fighting for south Yemen provinceGulf Times
(MENAFN - Gulf Times) Yemeni loyalists supported by a Saudi-led coalition battled on Sunday to oust Iran-backed rebels from a southern province where they have made gains in recent weeks, with at ...





Middle East North Africa - Financial Network

MENAFN News Market Data Countries Tools Section  

Middle East North Africa - Financial Network

Main News
News By Industry
News By Country

Islamic Finance News
Private Equity News

How-To Guides
Technology Section

Travel Section

Search News

Market Indices
Quotes & Charts

Global Indices
Arab Indices


Oil & Energy

Currencies Cross Rates
Currencies Updates
Currency Converter

USA Stocks
Arab Stocks

Saudi Arabia 

Economic Calendar
Financial Glossary

Financial Calculators

RSS Feeds [XML]

Corporate Monitor


Real Estate
Submit Your Property

Arab Research
Buy a Research

Press Releases
Submit your PR

Join Newsletters

© 2014 menafn.com All Rights Reserved.  Terms of Service | Privacy Policy | Contact Us | Advertise | About MENAFN | Career Opportunities | Feedback | Help