Quotes: MENA   Enter Symbol: NewsLetter: Search: advanced

Al Futtaim to add luxury brand watch in collection  Join our daily free Newsletter

MENAFN - Khaleej Times - 07/06/2014
No. of Ratings : 0
Add to Mixx!



(MENAFN - Khaleej Times) Bedat & co geneve joined hands with al futtaim watches & jewellery to launch its collection at five key shopping malls soons.

the swiss brand opened its first ‘shop-in-shop’ in the uae at al futtaim watches & jewellery’s ‘the watch house’ at wafi mall. — supplied photo

founded by industry legend mme simone bédat in 1996 it’s 100 per cent swiss-made luxury timepiece maker. embodying the needs aspirations and desires of women at its very core the brand is present in over 166 locations within the us europe japan china southeast asia and middle east.

“we already have operations in bahrain and qatar. other markets in gulf countries are under discussion and oman is expected to be the next country for our brand” bedat & co business development manager sabrina havet told khaleej times in an interview in dubai.

havet said that bedat is an accessible luxury brand and quartz watch price starts from dh10000. average price is around dh22000 she said adding that the cost of manufacturing is quite high for switzerland-based brand. all the watches are handcrafted and that’s another reason for high price she explained.

declining to provide exact figures she said: “it’s around 2000 pieces we manufacture every year. the company is exploring new markets and if demand goes up the production will be enhanced.”

the swiss brand opened its first ‘shop-in-shop’ in the uae at al futtaim watches & jewellery’s ‘the watch house’ store at wafi mall last week.

the store was inaugurated by thomas dotzek senior general manager al-futtaim watches & jewellery along with representatives of bedat & company. indeed the new ‘shop-in-shop’ is the first one among five others to open soon in the dubai mall mall of emirates dubai marina mall and one in abu dhabi.

“we are very excited about our entry into the uae market and our promising partnership with renowned retailer al-futtaim watches & jewellery. as the only brand for today’s modern women founded by a woman we are well versed with shopping environments and believe the watch house at wafi mall matches perfectly with our brand ideology!” bedat & co marketing director charmaine low said.

“our dubai brand-store will embody many of our trademark ‘identifiers’ including strong confident cherry-wood and deep rich purples in a beautiful art deco environment for which we are now very well known” low continued. “we believe having the right environment in which to display our elegant timepieces is a key to creating the right atmosphere an atmosphere uniquely ‘understood’ by women today” low added.

within the watchmaking world watch names are rarely consistent with the timepiece itself or with the brand. that is why the four bedat collections carry numbers. representing a unique phenomenon within the watch business this naming principle gives the watch lines a definite form of cohesion.

in addition numbers offer many other advantages in that they are easy to memorise universal and pronounceable in all languages.

the numbers do not follow on from each other and are not associated with any particular chronological order. the first bedat collection is thus not called no.1 which was created well after no3 and wno7.

at bedat numbers are timeless. it is impossible to say whether a watch is more recent than another not only because of their style but also because of their name.

— abdulbasit?khaleejtimes.com


 


Khaleej Times




  MENA News Headlines
 Mar 2 2015 - Oman's Napco plans USD18.11m capacity expansionMENAFN
(MENAFN) National Aluminium Products Co (Napco) plans to spend USD18.11 million to boost its capacity to basically increase volumes and market share, Muscat Daily reported.The company will install ...

 Mar 2 2015 - Dubai's real estate investors shift to low cost UK propertyMENAFN
(MENAFN) Dubai real estate investors are now among the largest groups of abroad nationals purchasing low-cost investment property in the UK, according to a new property survey, Arabian Business ...

 Mar 2 2015 - Etihad-staked Air Serbia logs USD3.02m net profit in 2014MENAFN
(MENAFN) Air Serbia, in which Etihad Airways holds a stake of 49 percent, logged a net profit of USD3.02 million for 2014, Arabian Business reported.In its first year of operation, Air Serbia logged ...

 Mar 2 2015 - Dubai's Abraaj invests USD145m in North Africa healthcareMENAFN
(MENAFN) Dubai-based private equity firm Abraaj Group is set to lead an investment of USD200 million in the new North Africa Hospital Holdings Group (NAHHG), Arabian Business reported.The firm, ...

 Mar 2 2015 - Egypt received USD23b aid from Gulf in 18 monthsMENAFN
(MENAFN) Egypt received USD23 billion in aid from Saudi Arabia, the UAE and Kuwait in the 18 months since former President Mursi was ousted, Investment Minister said, Reuters reported.According to ...

 Mar 2 2015 - Arab world's healthcare sector wastes USD40b annuallyMENAFN
(MENAFN) Half of the estimated USD80 billion annual governments spending on health care sector in the Arab world are going to waste due to widespread inefficiencies, a Dubai health official said, The ...

 Mar 2 2015 - Zain KSA records USD293.16m EBITDA growth in 2014MENAFN
(MENAFN) Zain KSA posted improved financial results hitting USD293.16 million in EBITDA in 2014, up from USD237.19 million in 2013, marking 24 percent increase, Saudi Gazette reported.Zain's net ...

 Mar 2 2015 - Egypt to attract USD8b of foreign direct investment in this fiscal yearMENAFN
(MENAFN) Egypt is forecast to receive a sum of foreign direct investment worth USD8 billion in this financial year, marking an increase from the USD4 billion last year, Reuters reported.The Egyptian ...

 Mar 2 2015 - Qatar, Mitsubishi to sign USD1.09b hydroelectric dealMENAFN
(MENAFN) State-controlled Qatar Electricity and Water Company (QEWC) is set to sign a USD1.09 billion contract to build the Gulf country's largest power and water plant to Mitsubishi, Emirates 24\7 ...

 Mar 2 2015 - Egypt's Edita eyes USD262m initial offerMENAFN
(MENAFN) Egyptian food maker Edita is considering an initial offering of about USD262 million the Cairo bourse, Reuters reported.According to sources, trading is forecast to start at the beginning of ...

more...


 






Google

Click to Apply

 
 

Middle East North Africa - Financial Network

MENAFN News Market Data Countries Tools Section  
 

Middle East North Africa - Financial Network
Arabic MENAFN

Main News
News By Industry
News By Country

Islamic Finance News
Private Equity News

How-To Guides
Technology Section

Travel Section

Search News

Market Indices
Quotes & Charts

Global Indices
Arab Indices

Commodoties

Oil & Energy

Currencies Cross Rates
Currencies Updates
Currency Converter

USA Stocks
Arab Stocks
 

Algeria 
Bahrain 
Egypt 
Iraq
Jordan 
Kuwait 
Lebanon
Morocco 
Oman 
Palestine
Qatar 
Saudi Arabia 
Syria
Tunisia 
UAE 
Yemen

Weather
Economic Calendar
Financial Glossary


Financial Calculators

RSS Feeds [XML]

Corporate Monitor

Events

Real Estate
Submit Your Property

Arab Research
Buy a Research

Press Releases
Submit your PR

Join Newsletters


 
© 2014 menafn.com All Rights Reserved.  Terms of Service | Privacy Policy | Contact Us | Advertise | About MENAFN | Career Opportunities | Feedback | Help