Quotes: US MENA   Enter Symbol: NewsLetter: Search: advanced

Al Futtaim to add luxury brand watch in collection  Join our daily free Newsletter

MENAFN - Khaleej Times - 07/06/2014
No. of Ratings : 0
Add to Mixx!



(MENAFN - Khaleej Times) Bedat & co geneve joined hands with al futtaim watches & jewellery to launch its collection at five key shopping malls soons.

the swiss brand opened its first ‘shop-in-shop’ in the uae at al futtaim watches & jewellery’s ‘the watch house’ at wafi mall. — supplied photo

founded by industry legend mme simone bédat in 1996 it’s 100 per cent swiss-made luxury timepiece maker. embodying the needs aspirations and desires of women at its very core the brand is present in over 166 locations within the us europe japan china southeast asia and middle east.

“we already have operations in bahrain and qatar. other markets in gulf countries are under discussion and oman is expected to be the next country for our brand” bedat & co business development manager sabrina havet told khaleej times in an interview in dubai.

havet said that bedat is an accessible luxury brand and quartz watch price starts from dh10000. average price is around dh22000 she said adding that the cost of manufacturing is quite high for switzerland-based brand. all the watches are handcrafted and that’s another reason for high price she explained.

declining to provide exact figures she said: “it’s around 2000 pieces we manufacture every year. the company is exploring new markets and if demand goes up the production will be enhanced.”

the swiss brand opened its first ‘shop-in-shop’ in the uae at al futtaim watches & jewellery’s ‘the watch house’ store at wafi mall last week.

the store was inaugurated by thomas dotzek senior general manager al-futtaim watches & jewellery along with representatives of bedat & company. indeed the new ‘shop-in-shop’ is the first one among five others to open soon in the dubai mall mall of emirates dubai marina mall and one in abu dhabi.

“we are very excited about our entry into the uae market and our promising partnership with renowned retailer al-futtaim watches & jewellery. as the only brand for today’s modern women founded by a woman we are well versed with shopping environments and believe the watch house at wafi mall matches perfectly with our brand ideology!” bedat & co marketing director charmaine low said.

“our dubai brand-store will embody many of our trademark ‘identifiers’ including strong confident cherry-wood and deep rich purples in a beautiful art deco environment for which we are now very well known” low continued. “we believe having the right environment in which to display our elegant timepieces is a key to creating the right atmosphere an atmosphere uniquely ‘understood’ by women today” low added.

within the watchmaking world watch names are rarely consistent with the timepiece itself or with the brand. that is why the four bedat collections carry numbers. representing a unique phenomenon within the watch business this naming principle gives the watch lines a definite form of cohesion.

in addition numbers offer many other advantages in that they are easy to memorise universal and pronounceable in all languages.

the numbers do not follow on from each other and are not associated with any particular chronological order. the first bedat collection is thus not called no.1 which was created well after no3 and wno7.

at bedat numbers are timeless. it is impossible to say whether a watch is more recent than another not only because of their style but also because of their name.

— abdulbasit?khaleejtimes.com


 


Khaleej Times




  MENA News Headlines
 Sep 18 2014 - Orascom posts USD33.71m net profit in H1MENAFN
(MENAFN) Orascom Development Holding announced registering a net profit ofUSD33.71 million in the January-June period compared to a loss of USD51.27 million in the same period last year, Times of ...

 Sep 18 2014 - Egypt predicts 6 percent growth in 3 yearsMENAFN
(MENAFN) Egypt said it is expecting growth rates to increase from 2.5 percent to 3.5 percent in the July-September period, as well as an increase to 6 percent within three years, Arab News ...

 Sep 18 2014 - Kuwait- His Highness the Amir of Kuwait devotes special attention to Arab labor issues - officialKuwait News Agency (KUNA)
(MENAFN - Kuwait News Agency (KUNA)) The visiting Director-General of Kuwait's Public Authority for Manpower (PAM), Jamal Al-Dosari, has affirmed that His Highness the Amir Sheikh Sabah Al-Ahmad ...

 Sep 18 2014 - Syrian regime responsible for ISIL's expansion - UK officialKuwait News Agency (KUNA)
(MENAFN - Kuwait News Agency (KUNA)) UK Minister for Middle East and North Africa (MENA) Tobias Ellwood on Thursday said the Syrian regime is responsible for creating the atmosphere that helped the ...

 Sep 18 2014 - EU voices concern at businesses' status in troubled MideastKuwait News Agency (KUNA)
(MENAFN - Kuwait News Agency (KUNA)) The European Investment Bank (EIB), the EU's bank, has expressed concern over the current unstable situation in the Middle East and its effect on the business ...

 Sep 18 2014 - Kuwait's trade surplus with Japan widens third monthKuwait News Agency (KUNA)
(MENAFN - Kuwait News Agency (KUNA)) Kuwait's trade surplus with Japan slightly widened 0.9 percent in August to JPY 94.3 billion (USD 867 million) from a year earlier, expanding for the third month ...

 Sep 18 2014 - Kuwait crude oil prices up 77 cents to USD 95.14Kuwait News Agency (KUNA)
(MENAFN - Kuwait News Agency (KUNA)) Kuwait crude oil per barrel (pb) went up Wednesday day by 77 cents to USD 95.14 compared to USD 94.37 pb the day before, according to oil prices announced by ...

 Sep 18 2014 - Kuwait- ALO chief lauds His Highness Amir's initiative to support enterprisesKuwait News Agency (KUNA)
(MENAFN - Kuwait News Agency (KUNA)) Director General of Arab Labor Organization (ALO) Ahmed Luqman on Wednesday lauded the initiative launched by His Highness the Amir to set up a fund to support ...

 Sep 18 2014 - Egypt's EGPC to buy 65 percent oil imports from ADNOCMENAFN
(MENAFN) Egypt's state oil company, EGPC announced signing an agreement with United Arab Emirates' ADNOC to buy 65 percent of its oil product imports for one year, Arabian Business reported.The ...

 Sep 18 2014 - Kuwait- Top military, security officials congratulate His Highness The Amir on UN honoringKuwait News Agency (KUNA)
(MENAFN - Kuwait News Agency (KUNA)) His Highness the Amir Sheikh Sabah Al-Ahmad Al-Jaber Al-Sabah received Wednesday at Bayan Palace, with the presence of His Highness Crown Prince Sheikh Nawaf ...

more...


 






Google

Click to Apply

 
 

Middle East North Africa - Financial Network

MENAFN News Market Data Countries Tools Section  
 

Middle East North Africa - Financial Network
Arabic MENAFN

Main News
News By Industry
News By Country

IPO News
Islamic Finance News
Private Equity News

How-To Guides
Technology Section

Travel Section

Search News

Market Indices
Quotes & Charts

Global Indices
Arab Indices

US Markets Details

Commodoties

Oil & Energy

Currencies Cross Rates
Currencies Updates
Currency Converter

USA Stocks
Arab Stocks
 

Algeria 
Bahrain 
Egypt 
Iraq
Jordan 
Kuwait 
Lebanon
Morocco 
Oman 
Palestine
Qatar 
Saudi Arabia 
Syria
Tunisia 
UAE 
Yemen

Weather
Investment Game
Economic Calendar
Financial Glossary

My MENAFN
Portfolio Tracker

Voting

Financial Calculators

RSS Feeds [XML]

Corporate Monitor

Events

Real Estate
Submit Your Property

Arab Research
Buy a Research

Press Releases
Submit your PR

Join Newsletters


 
© 2000 menafn.com All Rights Reserved.  Terms of Service | Privacy Policy | Contact Us | Advertise | About MENAFN | Career Opportunities | Feedback | Help