Quotes: US MENA   Enter Symbol: NewsLetter: Search: advanced

Al Futtaim to add luxury brand watch in collection  Join our daily free Newsletter

MENAFN - Khaleej Times - 07/06/2014
No. of Ratings : 0
Add to Mixx!



(MENAFN - Khaleej Times) Bedat & co geneve joined hands with al futtaim watches & jewellery to launch its collection at five key shopping malls soons.

the swiss brand opened its first ‘shop-in-shop’ in the uae at al futtaim watches & jewellery’s ‘the watch house’ at wafi mall. — supplied photo

founded by industry legend mme simone bédat in 1996 it’s 100 per cent swiss-made luxury timepiece maker. embodying the needs aspirations and desires of women at its very core the brand is present in over 166 locations within the us europe japan china southeast asia and middle east.

“we already have operations in bahrain and qatar. other markets in gulf countries are under discussion and oman is expected to be the next country for our brand” bedat & co business development manager sabrina havet told khaleej times in an interview in dubai.

havet said that bedat is an accessible luxury brand and quartz watch price starts from dh10000. average price is around dh22000 she said adding that the cost of manufacturing is quite high for switzerland-based brand. all the watches are handcrafted and that’s another reason for high price she explained.

declining to provide exact figures she said: “it’s around 2000 pieces we manufacture every year. the company is exploring new markets and if demand goes up the production will be enhanced.”

the swiss brand opened its first ‘shop-in-shop’ in the uae at al futtaim watches & jewellery’s ‘the watch house’ store at wafi mall last week.

the store was inaugurated by thomas dotzek senior general manager al-futtaim watches & jewellery along with representatives of bedat & company. indeed the new ‘shop-in-shop’ is the first one among five others to open soon in the dubai mall mall of emirates dubai marina mall and one in abu dhabi.

“we are very excited about our entry into the uae market and our promising partnership with renowned retailer al-futtaim watches & jewellery. as the only brand for today’s modern women founded by a woman we are well versed with shopping environments and believe the watch house at wafi mall matches perfectly with our brand ideology!” bedat & co marketing director charmaine low said.

“our dubai brand-store will embody many of our trademark ‘identifiers’ including strong confident cherry-wood and deep rich purples in a beautiful art deco environment for which we are now very well known” low continued. “we believe having the right environment in which to display our elegant timepieces is a key to creating the right atmosphere an atmosphere uniquely ‘understood’ by women today” low added.

within the watchmaking world watch names are rarely consistent with the timepiece itself or with the brand. that is why the four bedat collections carry numbers. representing a unique phenomenon within the watch business this naming principle gives the watch lines a definite form of cohesion.

in addition numbers offer many other advantages in that they are easy to memorise universal and pronounceable in all languages.

the numbers do not follow on from each other and are not associated with any particular chronological order. the first bedat collection is thus not called no.1 which was created well after no3 and wno7.

at bedat numbers are timeless. it is impossible to say whether a watch is more recent than another not only because of their style but also because of their name.

— abdulbasit?khaleejtimes.com


 






  MENA News Headlines
 Aug 23 2014 - Bringing ClientsAnd HerselfOut Of Poverty And Into Financial SuccessMENAFN Press
(MENAFN Press) At age 22 just 4 months after incorporating her business Amanda Goldman-Petri earned $10000. Now — at the age of 23 — she's a Marketing & Implementation Coach for ...

 Aug 23 2014 - Imran Khan's party quits ParliamentArab News
(MENAFN - Arab News) ISLAMABAD: The party of Pakistan opposition politician Imran Khan who has led a week of anti-government protests in the capital has resigned from parliament in its latest bid to ...

 Aug 23 2014 - 2 Saudis among 33 killed in Egypt bus crashArab News
(MENAFN - Arab News) CAIRO: At least 33 people died and dozens were injured when two buses collided before dawn in Egypt's Sinai Peninsula the state news agency and security sources reported.The ...

 Aug 23 2014 - Thousands of Yemenis protest against govtArab News
(MENAFN - Arab News) SANAA: Tens of thousands of Yemenis demonstrated in the capital Sanaa on Friday in a protest called for by the Shiite Houthi movement which wants the government to resign and ...

 Aug 23 2014 - Libyan armed group posts video of stadium executionArab News
(MENAFN - Arab News) TRIPOLI: An armed group carried out a videotaped execution of an Egyptian man in a football stadium in Libya in what Amnesty said Friday highlighted the country's descent into ...

 Aug 23 2014 - HSBC: Scottish independence would prompt 'capital flight'Arab News
(MENAFN - Arab News) LONDON: The chairman of banking giant HSBC has warned that uncertainty over the economic future of Scotland could lead to 'capital flight' if it votes to leave the United Kingdom ...

 Aug 23 2014 - Saudi - New Galileo satellites launchedArab News
(MENAFN - Arab News) PARIS: Two satellites for Europe's rival to GPS the Galileo navigation system were lifted into space from French Guiana in a launch broadcast live on the website of ...

 Aug 23 2014 - Yellen: Job market makes Fed hesitant on rate hikeArab News
(MENAFN - Arab News) WASHINGTON: Federal Reserve Chair Janet Yellen said Friday that the Great Recession complicated the Fed's ability to assess the US job market and made it harder to determine when ...

 Aug 23 2014 - 2.4 billion raised from 16 MENA market IPOs in H1Arab News
(MENAFN - Arab News) The MENA IPO (initial public offering) market performed robustly in H1 2014 raising $2.4 billion from 16 IPOs. This has been the market's best performance in terms of volumes and ...

 Aug 23 2014 - Newcomers steal show at Jeddah mushairaArab News
(MENAFN - Arab News) The lyrical qualities of Urdu were in full evidence at the annual mushaira organized by the Indian Consulate in Jeddah on Thursday.The presence of legendary Urdu poet 89-year-old ...

more...


 






Google

Click to Apply

 
 

Middle East North Africa - Financial Network

MENAFN News Market Data Countries Tools Section  
 

Middle East North Africa - Financial Network
Arabic MENAFN

Main News
News By Industry
News By Country

IPO News
Islamic Finance News
Private Equity News

How-To Guides
Technology Section

Travel Section

Search News

Market Indices
Quotes & Charts

Global Indices
Arab Indices

US Markets Details

Commodoties

Oil & Energy

Currencies Cross Rates
Currencies Updates
Currency Converter

USA Stocks
Arab Stocks
 

Algeria 
Bahrain 
Egypt 
Iraq
Jordan 
Kuwait 
Lebanon
Morocco 
Oman 
Palestine
Qatar 
Saudi Arabia 
Syria
Tunisia 
UAE 
Yemen

Weather
Investment Game
Economic Calendar
Financial Glossary

My MENAFN
Portfolio Tracker

Voting

Financial Calculators

RSS Feeds [XML]

Corporate Monitor

Events

Real Estate
Submit Your Property

Arab Research
Buy a Research

Press Releases
Submit your PR

Join Newsletters


 
© 2000 menafn.com All Rights Reserved.  Terms of Service | Privacy Policy | Contact Us | Advertise | About MENAFN | Career Opportunities | Feedback | Help