(MENAFN - Arab News) Nesto a major hypermarket chain has introduced a new loyalty program for its loyal customers in saudi arabia. named my nesto the program is being currently run at all of its outlets in the uae.
the program's first level is being extended to the kingdom with dammam nesto having being chosen for its introduction. soon it will be extended to riyadh's two branches and also other countries like bahrain oman kuwait and qatar.
hyper nesto is the uae-based hyper and super market chain currently running with more than 30 outlets across the middle east. in saudi arabia it has at present three outlets — two in riyadh and one in dammam. two other outlets are in the pipeline — one in malaz riyadh and the second one in mina port area of dammam. both will open within three months.
through this program nesto aims to bring the customers one step closer to their shelves; it is intended to suit the mood and purchase patterns of each one. my nesto loyalty program is especially designed to aid the purchasing habits of its loyal customers extending its service to a family audience by giving them an opportunity to shop more at much less.
my nesto would earn substantial savings to the vast number of customers especially for those who consider nesto as their second home. this new program will add value to this relationship by fetching the customer through reward points for every purchase.
mohammed shafe principal of international indian school-dammam launched the new program at hyper nesto dammam on saturday.
to begin with the loyalty program will be for one year starting from sunday (june 1) to may 31 2015.
as part of nesto's 7th anniversary promotion a mega draw for a land cruiser prado car was set for saturday (may 31).