(MENAFN- Khaleej Times) Beginning with the austrian capital vienna the roadshow covered major cities across germany and concluded in the swiss capital of geneva attracting more than 250 leading travel and tourism companies.
mohamed ali al noman speaking during the european roadshow. — supplied photo
as part of its increasing efforts to target the european tourism and travel market the sharjah commerce tourism development authority or sctda has wrapped up a successful roadshow which included workshops and interactive meetings with industry partners in three countries.
beginning with the austrian capital vienna the roadshow covered major cities across germany and concluded in the swiss capital of geneva attracting more than 250 leading travel and tourism companies.
mohamed ali al noman chairman of the sctda said that the authority’s campaign focused on promoting the sharjah tourism experience of cultural heritage to target new tourist markets in the continent. he added that the year-long sharjah islamic culture capital 2014 celebrations gave sharjah a new platform to focus on popular festivals and activities throughout the year.
al noman said that considering the strategic nature of the european market which contributes a significant percentage of sharjah’s tourist arrivals the authority has always attached high importance to promoting the emirate in the region. in this context he referred to sharjah’s participation in a number of international tourism exhibitions and events such as itb berlin besides setting up of a permanent sharjah tourism promotion and representative offices in europe.
in geneva the workshop exceeded expectations in one of the sctda’s exciting new outbound tourism markets. geneva has a vast network of direct flights linking it to various parts of the world and this makes it a significant location for the emirate to have a footprint.
when the roadshow arrived in vienna the workshops were booked out by leading representatives of the country’s tourism industry travel agencies and hospitality sector besides a good representation from the austrian media. the sharjah delegation were given plenty of opportunity to fully discuss and positively promote the tourism product and distinguish it from other destinations in the region.
sharjah has always received a warm welcome in germany with germans being a strong growing market to sharjah over many years. the roadshow stopped in hamburg berlin cologne and frankfurt the economic capital of the nation. the travel trade showed its support for keeping sharjah firmly on its radar and the participants on the tour were encouraged with the enthusiasm by the trade to sign on deals for the next few years.
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