(MENAFN - Kuwait News Agency (KUNA)) Wataniya Telecom, Kuwait's first privately owned telecommunications company, announced Wednesday that it has fully adopted the new global brand Ooredoo.
"The move intended to bring a brighter and more enriching future for all the Kuwaiti communities that we serve," Abdulaziz Fakhroo General Manager and CEO of Ooredoo in Kuwait said in a press release.
The launch of Ooredoo in Kuwait emphasizes the company's commitment to promoting human growth and offering its customers best-in-class services that enrich their lives.
Fakhroo launched the brand in the presence of senior management and employees at the company's new headquarters in Kuwait City this morning.
Additionally, the company hosted an event last evening for key media representatives and press in Kuwait to officially unveil the new brand.
Fakhroo added "they are very proud today to become part of a community-focused global brand that has a strong desire and sense of responsibility to make a difference in the markets where its customers live and work.
"In Kuwait, we will be known not just by the things we do, but how we do them and the unique customer experience that delivers tangible results," he noted.
Ooredoo in Kuwait will introduce a revamped portfolio of services.
Among its new services is Kuwait's first comprehensive e-commerce range of services, whereby Ooredoo customers will be able to access and buy online exclusive offers on the latest electronic products.
Dr. Nasser Marafih, Group CEO, Ooredoo said "Kuwait has always been a core market for Ooredoo, and we are committed to providing the best networks and latest technologies for our customers here.
"As we adopt the Ooredoo brand, we will continue to stimulate human growth, reaching out to the people and enabling them to achieve their hopes and aspirations." Ooredoo Kuwait will continue committing itself to supporting life-changing initiatives, including the current support for Bayt Abdullah, the first privately-owned Braille printing for the Kuwait Blind Association, and pioneering in sponsoring a sports arena, which includes three indoor soccer fields to be launched during 2014.
Furthermore, Ooredoo intends to launch a range of initiatives to support social development across Kuwait and will promote them through brand ambassadors that are considered role models in the lives of thousands.
Abdulla Buftain, the renowned Kuwaiti TV presenter, was announced in September 2013 as a brand ambassador for Ooredoo as he is recognized for his social media influence and prominence with young people in Kuwait.
Ooredoo Group officially announced its new brand name in February 2013 at the GSMA Mobile World Congress in Barcelona, Spain.
Since then, the new brand has been adopted by Ooredoo companies across its footprint, and has received international recognition with a series of awards at major global events.
The company won several awards since the rebrand and was named "Best Mobile Operator" at the World Communication Awards in 2013.
Ooredoo in Kuwait is a member of Ooredoo Group. Commercially launched in December 1999, the company provides mobile, broadband internet and corporate managed services tailored to the needs of customers and businesses. Ooredoo is guided by its vision of enriching people's lives and its belief that it can stimulate human growth by leveraging communications to help people achieve their full potential.