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MENAFN - Muscat Daily - 21/05/2014
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(MENAFN - Muscat Daily) The all-new 2014 Jeep Cherokee, the new generation mid-size Sport Utility Vehicle, has been officially launched in Oman.

''The all-new 2014 Jeep Cherokee will be the benchmark for mid-size SUVs with a new level of on-road driving dynamics and fuel economy, along with an improved 4x4 capability that customers expect from Jeep,'' said Ismaeel Hassen, national sales and brand manager, Dhofar Automotive.

''The all-new Jeep Cherokee boasts a new design, a nine-speed automatic transmission and two advanced engines, class-leading capability from three innovative 4x4 systems, more than 70 safety features, and a host of new technology features.'' Abdul Aziz Moolla, regional manager at Chrysler Group Middle East, said, ''The 2014 Jeep Cherokee is key to expanding the success of the Jeep brand in the EMEA region (Europe, Middle East and Africa).

The 2014 Cherokee holds the distinction of using the new 3.2lt V6 Pentastar and the 2.4lt MultiAir Tigershark engines for the first time in the midsize SUV segment. These engines are paired to the all-new, ninespeed automatic transmission.'' Launched with the Sport, Longitude, Limited and Trailhawk models, the 2014 Jeep Cherokee offers customers the unique combination of legendary Jeep 4x4 capability, superior on-road ride and handling, cutting-edge, revolutionary design, world-class craftsmanship, innovative technology, new levels of efficiency, entertainment and comfort plus five-star safety features. The industry- first Rear Axle Disconnect improves fuel efficiency when 4x4 capability isn't needed.

The 2014 Jeep Cherokee flaunts a fluid, sleek exterior highlighting the efficient, windsplitting upper body, while the rugged, protective lower body conveys the legendary capability characteristic of every Jeep. It also has a powerful stance, amazing wheel-to-body proportion, aggressive approach and departure angles, and a commanding road presence.

Lighting system powered by advanced LED lighting technology is another impressive element. The 2014 Cherokee's comfortably modern interior is complemented by an innovative, driver-oriented cockpit loaded with easy-to-use technology, great storag features and more than 70 available safety and security features including seven standard air bags (multistage front seat air bags, side bags, window bags, driver's side knee air bags). Seats are ergonomically designed, and available as power adjustable, heated/ventilated seats with memory.

The 60/40 split second-row seats adjusts for increased passenger comfort and cargo flexibility. The class-exclusive Jeep Cargo Management System makes the most of cargo space. Other optional accessories compatible with the system are available through Mopar. The Cherokee models available in the Middle East feature a pioneering nine-speed automatic gearbox, an extremely wide gear ratio range for optimised acceleration, reduced emissions and improved fuel efficiency. The new transmission also delivers aggressive launches and smooth power delivery at highway speeds.

The Pentastar and Tigershark petrol engines offer a pleasing driving experience with reduced noise and vibrations. The Tigershark's MultiAir technology delivers enhanced combustion control, improved efficiency and less exhaust emissions. The new Jeep Cherokee provides a choice of three innovative 4x4 systems: Active Drive I features a single power transfer unit (PTU) that is fully automatic and delivers seamless operation at any speed in both four-wheel and two-wheel drive mode. Active Drive II includes a two-speed PTU with low gears.

Active Drive Lock System includes all the features of Jeep Active Drive II and additionally provides increased low-speed power when driving over extreme off-road trails. The 2014 Jeep Cherokee comes with a state-of-the-art infotainment system that is intuitive as well as easy to use, providing excellent on-board experience.

The Cherokee has been awarded the Euro NCAP fivestar rating and 2013 US Insurance Institute of Highway Safety (IIHS) Top Safety Pick, thanks to 65 per cent high-resistance steel body structure and more than 70 safety and security systems including Rollover Mitigation (ERM), ABS with off-road calibration, Forward Collision Warning- Plus system, Adaptive Cruise Control-Plus, Lane Departure Warning-Plus, Blind Spot Monitoring and Rear Cross Path Detection


Muscat Daily

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