Quotes: MENA   Enter Symbol: NewsLetter: Search: advanced

Katzenberg celebrates DreamWorks 20th at Cannes  Join our daily free Newsletter

MENAFN - Arab Times - 17/05/2014
No. of Ratings : 0
Add to Mixx!



(MENAFN - Arab Times) Cannes france may 16 (agencies): sitting on the terrace of the carlton hotel on the cannes coastline jeffery katzenberg gazes out at the teeming croisette. it's familiar territory.

'we roll big here' he says. 'we've been doing this a long time.'

katzenberg has been a cannes film festival regular for two decades. he's frequently premiered dreamworks' summer releases here held stunts to capture the attention of the international media and preached the gospel of 3-d ahead of its resurgence to the gathered movie industry. he has felt the adulation and the sting of cannes' passionate audiences.

'i have had both' says katzenberg with a smile. 'i've never had an animation film booed. i've had live-action.'

on friday the cannes film festival celebrated the 20th anniversary of dreamworks animation with the premiere of 'how to train your dragon 2' the upcoming 3-d sequel to the 2010 original about a viking boy (jay baruchel) and his pet dragon toothless.

in an interview katzenberg reflected less on where dreamworks has been than where it's going.

'it feels pretty surreal because i don't feel like it's 20 years' says katzenberg. 'we're so much a work-in-progress it doesn't feel like a milestone in a way. if anything it feels like the end of act one in a three-act play. we right now more than any time have so much opportunity ahead of us.'



franchises

it hasn't been easy going of late for dreamworks animation skg inc. which katzenberg co-founded with steven spielberg and david geffen in 1994. all of the major studios now have robust cartoon franchises taking up more of the family audience pie.

three of dreamworks' last four releases have flopped: the recent time-traveling 'peabody & sherman' the holiday release 'rise of the guardians' and 2013's snail tale 'turbo.'

in 'dragon 2' katzenberg hopes he has a better chance after the oscar-nominated original grossed nearly 500 million worldwide.

 the sequel katzenberg believes benefits from what he calls 'a game-changer for animation' ?  a new more intuitive animation tool dubbed apollo that allows artists to digitally render in greater detail.

but the rocky box-office for dreamworks has perhaps contributed to katzenberg looking elsewhere for revenue.

he recently made headlines for remarking at a beverly hills corporate conference that movies are not a growth business. he suggested that in five years studio films might only play in theaters for three weekends and would then be sold at various prices according to screen size and time after release.

that katzenberg's remarks stirred consternation in an industry struggling with the rise of digital entertainment and television's newfound cachet.

but they were also challenged by people like time warner ceo jeff bewkes who pointed to international box office as a big grower.



opportunities

'the movie business is a very very good business' katzenberg clarified. 'the only point i was making is if you look at the traditional side of movie theater and home video those businesses have been low single-digit growth. that's not a growth industry or a growth business.

but there are so many opportunities around movies-which was the other point i made. movies have never been seen by more people around the globe than they are right now.'

in a related story dreamworks animation one of the biggest successes of recent hollywood history is celebrating its 20th birthday with eyes firmly on the future both in terms of changing formats and lucrative new markets like china.

born in 1994 with the creation of dreamworks skg ? founded by steven spielberg katzenberg and david geffen ? dreamworks animation separated from its parent company in 2004 to become an autonomous studio focused exclusively on animated films.

in two decades it has produced 28 features including the blockbuster 'shrek' and 'madagascar' franchises as well as one-offs like 1998's 'prince of egypt' and 'chicken run' (2000) which have in all made over 11 billion at the global box office.

the studio also landed the first animated feature film oscar in 2002 with the first 'shrek' movie and repeated the trick in 2006 with 'wallace and gromit'.

'i think dreamworks can be proud of creating the first major new movie studio since seven arts' more than half a century ago tom sito a professor of cinema at university of southern california (usc) told afp.

'dreamworks created terrific hits like 'shrek' 'kung fu panda' and 'how to train your dragon' as well as live action hits like 'american beauty' 'gladiator' and 'lincoln'' he said.

but the studio like its competitors is not immune to missteps ? like last year's 'turbo' which failed to take off as expected at the box office.





 


 


Arab Times




  MENA News Headlines
 Jul 6 2015 - Accidental bombing kills seven in BaghdadKhaleej Times
(MENAFN - Khaleej Times) At least seven people were killed on Monday when a warplane mistakenly dropped a bomb on a residential area in Iraq's capital Baghdad, police said.The Iraqi plane dropped the ...

 Jul 6 2015 - Jordan says it has foiled Iran-backed bomb attackKhaleej Times
(MENAFN - Khaleej Times) Jordanian authorities have foiled a "terrorist" attack and arrested an Iraqi man in possession of explosives said to have come from Iran's Revolutionary Guards, a judicial ...

 Jul 6 2015 - UAE- Engineer booked for molesting 2 cleanersKhaleej Times
(MENAFN - Khaleej Times) An engineer faced two counts of molestation for allegedly sexually harassing two female cleaners at his place on March 12.The 23-year-old Egyptian's behaviour took the women ...

 Jul 6 2015 - Dubai-based health care group to rebuild 500 houses in NepalKhaleej Times
(MENAFN - Khaleej Times) The charitable arm of one of the leading health care groups in the UAE, Aster DM Foundation, has donated Dh1.4million to rebuild 500 houses in the quake-hit Nepal.Dr Azad ...

 Jul 6 2015 - UAE's electoral base for FNC polls gets 66% widerKhaleej Times
(MENAFN - Khaleej Times) The National Election Committee (NEC) during its 12th meeting, held in Abu Dhabi on Sunday, has adopted the electoral college for the Federal National Council (FNC) Elections ...

 Jul 6 2015 - UAE- Three face attempted murder charges over road rage, sword attackKhaleej Times
(MENAFN - Khaleej Times) Three Emiratis stood trial in a Dubai court over an alleged case of road rage that ended in a sword attack.Two jobless men, and an accomplice who is still at large, faced ...

 Jul 6 2015 - UAE- Dana Gas at 7-month high after Kurdish ruling boostKhaleej Times
(MENAFN - Khaleej Times) Dana Gas shares jumped on Sunday to the highest level in seven months following a favourable court ruling in an arbitration case in London.The Abu Dhabi-listed firm's stock ...

 Jul 6 2015 - Tourism Authority of Thailand launches mobile app for Muslim visitorsKhaleej Times
(MENAFN - Khaleej Times) The Tourism Authority of Thailand, or TAT, has launched its first smartphone application designed specifically to make it easier for the growing number of Muslim visitors to ...

 Jul 6 2015 - UAE- Cityscape Global sees 30 per cent growth in exhibition spaceKhaleej Times
(MENAFN - Khaleej Times) The continued confidence in Dubai's maturing real estate market has been underlined by a 30 per cent increase in exhibitors at the Middle East's largest property showcase, ...

 Jul 6 2015 - GCC mobile market to grow 29% by 2019Khaleej Times
(MENAFN - Khaleej Times) Dubai: The GCC's mobile connected devices market is expected to increase by around 29 per cent to 45 million units by 2019 compared to 35 million units in 2015, according to ...

more...


 






Google

 
 

Middle East North Africa - Financial Network

MENAFN News Market Data Countries Tools Section  
 

Middle East North Africa - Financial Network
Arabic MENAFN

Main News
News By Industry
News By Country

Islamic Finance News
Private Equity News

How-To Guides
Technology Section

Travel Section

Search News

Market Indices
Quotes & Charts

Global Indices
Arab Indices

Commodoties

Oil & Energy

Currencies Cross Rates
Currencies Updates
Currency Converter

USA Stocks
Arab Stocks
 

Algeria 
Bahrain 
Egypt 
Iraq
Jordan 
Kuwait 
Lebanon
Morocco 
Oman 
Palestine
Qatar 
Saudi Arabia 
Syria
Tunisia 
UAE 
Yemen

Weather
Economic Calendar
Financial Glossary


Financial Calculators

RSS Feeds [XML]

Corporate Monitor

Events

Real Estate
Submit Your Property

Arab Research
Buy a Research

Press Releases
Submit your PR

Join Newsletters


 
© 2014 menafn.com All Rights Reserved.  Terms of Service | Privacy Policy | Contact Us | Advertise | About MENAFN | Career Opportunities | Feedback | Help