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MENAFN Press - 15/05/2014
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(MENAFN Press) Sharjah Baby-Friendly Emirate Campaign in collaboration with the Sharjah Chamber of Commerce and Industry hosted a lecture titled 'My Work Does Not Affect My Motherhood', which took place on Monday 12th of May, under the patronage and presence of Sheikha Bodour bint Sultan Al Qasimi, Chairperson of Sharjah Investment and Development Authority (Shurooq), Chairperson of Sharjah Baby Friendly Emirate Campaign. The event formed part of the campaign's efforts to support nursing working mothers through the creation of baby and mother-friendly workplaces and public places.

The event was attended by HE Abdullah Sultan Al Owais, Chairman of Sharjah Chamber of Commerce and Industry, HE Hussain Al Mahmoudi Director General of Sharjah Chamber of Commerce and Industry, Aisha Saif, Secretary General of Sharjah Education Council, Khawla Al Noman, head of Breastfeeding Friends in Sharjah, Dr Hessa Khalfan Al Ghazal, Director of the Executive Committee of Sharjah Baby-Friendly Emirate Campaign and Professor Dimitri Christakis, Director of the Center for Child Health, Behavior and Development at Seattle Children's Research Institute, as well as a number of government officials, special guests and a group of the SCCI's female and male employees.

Addressing the attendees during the event, Mariam Saif Al Shamsi, Assistant Director General of Human Resources, Finance and Information at the SCCI, said: "Sharjah Baby Friendly Emirate Campaign is a groundbreaking initiative that provides a successful model in helping mothers take care of their children. The campaign, also, reflects the great value given to children in the UAE under the wise leadership which pays special attentions to children who are the real wealth of the country and the future custodians of this great nation".

She added: "Under the directive supervision of HH Sheikh Dr Sultan bin Muhammad Al Qasimi, Member of the Supreme Council and Ruler of Sharjah, the SCCI is fully aware of its social responsibility towards employees and committed to developing their professional performance. The chamber is also keen to benefit from the valuable and effective initiatives launched by the emirate of Sharjah to prove its leadership in all areas".

Attendees watched a short documentary titled 'My Work Does Not Affect My Motherhood', which presented the SCCI's efforts in providing a supportive environment for working mothers by opening nursery and mothers' room at the workplace.

Professor Dimitri Christakis discussed explored how early experience affect infants' brain development and looked at a range of topics, including early brain development, how overstimulation during nfancy can lead to diminished attention capacity, and how positive stimulation can affect language development.

Professor Christakis remarked that human brain development reaches a plateau at the age of 20s, before declining gradually. Therefore, it is important to develop mental abilities throughout the year to enjoy high skills of mental thinking. He added that television plays a negative role in brain development, as children who watch TV for more than 2 hours a day have been shown to have lower concentration than their peers. He advised parents to select educational programmes for their children or programmes that have slow motions, as fast motion can lead to a lack of concentration.

Professor Dimitri Christakis is one of most renowned researchers in children's mental health in the USA and world. He has published over 180 academic researches and articles in medical and scientific periodicals. He developed strategies that help parent optimize their children's social, cognitive and emotional development. His works have been featured on ABC, NBC and CBS news as well as all major US and international newspapers.

During the event, Sheikha Bodour Al Qasimi inaugurated the new Child Day Care Nursery for children of the SCCI's employees. The nursery comes in support of the SBFC's efforts to provide an ideal working environment for mothers and children to enable women succeed in their careers and achieve work- family life balance.

SCCI's employees expressed their happiness of this child day care facility that helps them feel peace of mind being closer to their children during official working hours and motivates them to work harder and more efficiently and creatively.

The Sharjah Baby Friendly Emirate Campaign was launched in March 2012 under the directives of His Highness Sheikh Dr Sultan bin Muhammad Al Qasimi, Member of the Supreme Council and Ruler of Sharjah, and under the generous patronage of Her Highness Sheikha Jawaher Bint Mohammed Al Qasimi, Wife of the Ruler of Sharjah and Chairperson of the Supreme Council for Family Affairs.

Sharjah Baby Friendly Emirate Campaign is based on the WHO and UNICEF International Baby-Friendly Hospital Initiative (BFHI), launched in 1991, and promoted by the UAE Ministry of Health (Maternal and Child Health Central Administration) since 1993. The campaign seeks to encourage public facilities and organizations under four categories: health facilities, workplaces, nurseries and public places, to get the SBFC accreditation by improving the care of mothers and newborns at facilities that provide maternity services for protecting, prompting, and supporting breastfeeding.

About Sharjah Baby-Friendly Emirate Campaign
Sharjah Baby-Friendly Emirate Campaign



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