(MENAFN - Khaleej Times) The sharjah media centre (smc) on monday unveiled the recommendations made by the international government communication forum 2014 (igcf 2014) which was held on february 22-24.
the recommendations emphasised the significant role of the media as a “key link” between the government and the public.
shaikh sultan bin ahmed al qassimi chairman of the smc said the third edition of the forum produced a number of recommendations that had been praised by experts in the various fields of government communication.
“our goal is not to raise issues related to government communication merely for discussion but to come up with recommendations and suggestions that can be implemented in the form of practical steps that seek to develop the local government communication system and share it with the region and the entire world.”
the smc chairman pointed out that the key recommendations were inspired by the words of his highness dr shaikh sultan bin mohammed al qasimi supreme council member and ruler of sharjah. he stressed on the media’s right to freedom of expression criticism and protecting their sources of information.
this according to shaikh sultan bin ahmed ensures the continuity of mutual trust and the flow of information.
he said the two-day forum discussed the positive effect of government communication on the relationship between governments and their audiences. “we highlighted the role that government communication can play in improving a country’s image and influencing its economic social and political future.”
shaikh sultan bin ahmed said the igcf 2014 recommended formulating clear messaging for government plans and decisions towards creating a credible public perception. it also recommended switching to new government models and updating methods of government-public communication to ensure the delivery of the required messages.