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MENAFN - Arab News - 14/05/2014
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(MENAFN - Arab News) A room makeover is not merely about changing the furniture and fixtures in a room — it is about redefining a living space. and if the transformed room reflects the personality of its occupants the change can work wonders for their overall well-being.

this year's edition of home centre room makeover contest took on the challenge of recreating rooms to articulate the individual personalities of participants.

the contest received an overwhelming response both in terms of entries as well as the final voting for winners.

judges faced the daunting challenge of whittling down the 37000 plus submissions to a manageable 500 that factored in the personality traits of the contestants.

the final 25 winning entries were chosen by a panel of in-house experts of which 3 entries were picked by popular demand through voting that generated over 300000 votes.

with the winners announced the final phase of the home centre room makeover contest involved an aggregate spending of sr250000 on reinventing the living spaces of eight contestants each in the uae and saudi arabia and three winners each in oman qatar and kuwait.

each entry came with a unique story. a young fashion enthusiast blogger and singer from uae was looking for a room that's not only made to sleep but one that stimulates her interests; a couple in saudi arabia who wanted to revive their compact living room that opens up to their kitchen to suit their lifestyle; and a homemaker from qatar wanted her bedroom to reflect her calm and relaxed personality.

saudi arabia had a majority of winners in the region with 8 rooms selected for makeovers.

fifty percent of the winners were saudi nationals.

home centre did room makeovers for a variety of personalities including a young fashionista in riyadh a saudi gentleman who was stuck with a living room he could never relate to and a young boy with special needs.

from styling small spaces to filling up spacious rooms using unique paint jobs and decor techniques the home centre touches the lives of many during this one-of-a-kind competition.

expert stylists from home centre redesigned the rooms of the winners according to the tastes attitudes and needs of the occupants.

each makeover was completed in a single day.

the home centre makeovers were accomplished using the latest range of products integrating contemporary trends in interior design keeping in mind maximum utilization of space and functionality.

all elements of fine interiors from colors and lighting to furniture and accessories were stylized providing the winning rooms with a fresh lease of life.

colin renwick chief operating officer home centre said: 'by changing the contest mechanics to include a simple personality-based questionnaire the contestants had to fill in we were able to engage more people and reach a larger cross-section of consumers in the region. the incredible response we received only reiterated the faith of our customers in our initiatives and products. home centre's vision has always been to transform houses into homes and with this contest we get the opportunity to show how we breathe life into personal living spaces."

in the three years since its inception the popularity of the home centre room makeover contest has grown exponentially in the region both for the novelty of the concept and the opportunity it provides to winners to 'refresh' their homes and lives.

as the region's leading home retailer home centre specializes in offering an interesting mix of the trendy and the traditional in furniture furnishings home accessories kitchenware and gift options.


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