(MENAFN - Muscat Daily) Muriya, Oman's leading Tourism Development Company, is taking part in this year's Arabian Travel Market (ATM), held in Dubai from May 5-8, to showcase the latest developments at its Jebel Sifah and Salalah Beach destinations, the two largest Integrated Tourism Complexes (ITCs) in Oman.
Exhibiting under the vision of Life As It Should Be', Muriya's interactive displays guided visitors through each destination and introduced the newly-opened Salalah Rotana Resort, the largest hotel in Salalah by room size. Hamza Selim, CEO of Muriya said, ''Muriya was the only private company from Oman to exhibit at a standalone display area at this year's show, underlining our commitment to growing the national tourism industry.
ATM is an important platform to demonstrate Oman's potential as a major player in the regional corporate retreat and business tourism market, and we are well placed to meet the demand for high quality business and conferencing facilities. Muriya will also deliver ten luxury hotels in line with the Ministry of Tourism's aim to increase the GDP cotribution of tourism to ten per cent by 2020 as Oman develops into a multi-faceted, year-round tourism destination.''
ATM is the leading international travel and tourism exhibition and conference in the Middle East, bringing together over 15,000 travel and trade professionals from around the world each year. With more than 3,000 exhibitors, the event provides high-level access to industry decision-makers and global buyers to enhance tourism offerings in the region.
Selim added, ''Business tourism, niche tourism and all inclusive holidays marketed at families in Europe and the uniqueness of Salalah as the Gulf's only tropical destination have been identified as key target markets for the growing tourism demand in Oman. Last year, 2.1mn tourists visited the sultanate and muriya's destinations can build on the growing momentum by meeting the needs of visitors across the full tourism spectrum.
Over 435,000 tourists from around the Gulf visited Salalah last year and the new Salalah Rotana Resort will become a major attraction at Salalah Beach as the city continues to develop.'