(MENAFN - Khaleej Times) The new hotels will enable to strengthen our market share in high demand areas.
leading hotel management company rotana announced the signing of 10 new hotels in the uae iran tanzania and sudan during arabian travel market 2014 which are expected to open before 2020.
cementing its position as the largest hotel operator in the uae rotana — with a portfolio of properties across the middle east africa south asia and eastern europe — has signed five new hotels in dubai which will increase the company’s total number of properties in the emirate to 20.
the company is looking ahead to a 2017 opening in the busy creek district of 280 rooms combined in two hotels a 2018 opening in al barsha of a 163-room property under the arjaan hotel apartments by rotana brand and a 528-room hotel under the rotana hotels & resort brand combined with a 100-room property under the arjaan hotel apartments by rotana in the wafi area also set to open by 2018. the new properties will bring rotana’s total number of rooms in the uae to 13518.
“dubai continues to be a focus market for us and with expo 2020 expected to further boost an already strong hospitality market we plan on widening our footprint in the emirate. the new hotels will enable us to strengthen our market share in high demand areas” said omer kaddouri president and chief executive officer of rotana.
rotana also announced its plans to enter the iranian market with four properties all of which will be opened under the cmpany’s alcohol-free brand rayhaan hotels & resorts by rotana. the first two hotels are set to open in the city of mashhad a 362-room hotel in 2017 followed by a 275-room hotel in 2018. in tehran rotana will launch two further rayhaan properties by 2018 — a five-star hotel that will house 194 rooms and a four-star hotel that will include 210 rooms.
the new hotel signed in sudan will mark the arrival of the second rotana property in the sudanese capital following the al salam rotana property in khartoum. the hotel is set to open its doors by 2019 with 221 rooms. rotana has also signed on a 249-room project in the tanzanian capital dar es salaam.
“the opening of these new hotels in these four markets falls in line with our strategic goal to operate 100 hotels by 2020. these are in addition to the properties announced earlier which will open in turkey erbil jordan and qatar. as the middle east’s most successful homegrown hospitality brand we believe we are well positioned to execute these expansion plans and to venture into new territories. iran’s tourism industry is bouncing back highlighting the tremendous potential it has within the hospitality sector. considering the increasing international interest in iran we are anticipating an excellent response for our four debut projects in the country” added kaddouri.
“every new hotel will feature a mix of accommodation choices coupled with rotana’s world-class standards of hospitality.”