(MENAFN - Arab News) Flynas saudi arabia's national carrier is participating as a major exhibitor in the arabian travel market (atm) taking place in dubai from may 5 to 8.
flynas ceo raja azmi said: 'our presence at the arabian travel market highlights the successful transformation of flynas into a global airline a transition which has been brought about by massive investment in people new aircraft and equipment as well as significant enhancements to our services including the introduction of business class and economy plus in response to overwhelming customer demand."
he said: 'at the same time we are expanding our reach to new destinations around the world and as a result we are progressing toward becoming a leading airline in the global aviation industry. '
he added: 'so far this year we have introduced five key new destinations; london manchester kuala lumpur jakarta and casablanca and as part of our global flights program we have hosted launch events to celebrate our entry into these important markets. in addition to further strengthen our position we are participating in aviation travel and tourism trade shows in the countries where we now oerate."
adding his comments wael al-sarhan flynas director of marketing and communication said: 'we are committed to creating flynas as a strong aviation brand and establishing jeddah as a regional hub for the flynas global flights program."
he said: "at the regional level the uae is by far is on of the important markets for flynas and we plan to increase the number of flights into dubai and sharjah to cater for the high demand from the business tourism education and religious tourism sectors."
the highly successful launch of flynas with a new brand identity and major upgrades to its service offering together with the focus on adding new destinations and widening the scope of its customer segmentation while continuing to provide convenient comfortable low-cost flights are all key parts of the airline's 20x20 strategy targeting 20 million passengers yearly by 2020.
the arabian travel market is the leading international travel and tourism event in the middle east for inbound and outbound tourism professionals from across the globe and attracts high level decision-makers and buyersrepresenting every aspect of the leisuretravel industry.