Quotes: MENA   Enter Symbol: NewsLetter: Search: advanced

FrieslandCampina launches its Eat Right Be Active campaign   Join our daily free Newsletter

MENAFN Press - 29/04/2014
No. of Ratings : 0
Add to Mixx!



(MENAFN Press) FrieslandCampina Middle East, part of Royal FrieslandCampina “ the largest dairy-cooperative in the world and famous for Rainbow Milk brand, today launched its Eat Right Be Active campaign at the 33rd Sharjah International Book Fair [SIBF] 2014 “ held at the Expo Centre, Sharjah undertaking on-ground activities to highlight its key messages under the 'Eat Right, Be Active' initiative to coincide with the World Milk Day.

The Launch at the SIBF is part of FrieslandCampina's mandate to reinforce the importance of milk consumption and its benefits among the children, one of the prime focus audiences of the book fair, as well as the general public.

Through this support, FrieslandCampina Middle East aims to associate with a leading international exhibition to communicate its 'Eat Right, Be Active' initiative, emphasize the goodness of dairy to everyone and educate on its importance in the daily nutrition diet. The support is also part of the company's objectives to back the community's' events and initiatives.

In his comments, Sumeet Mathur, Regional Marketing Director of FrieslandCampina Middle East, said: "FrieslandCampina's products are the leaders in the dairy market across the region, be it famous with Rainbow brand or the recently-launched Rainbow Choco Milk, which offer unmatched health benefits. What better platform to educate everyone than the Sharjah International Book Fair, which brought together over 300,000 book lovers from across the UAE and the region, among other countries."


He added: "We will also highlight our initiatives and programs undertaken as part of the "World Milk Day" and the success stories of reaching out to children with our programs during SIBF. Sharjah is the cultural hub of the UAE and we take this opportunity to reinforce our market leadership among our target audience."

As a dairy brand, Rainbow Milk has been present in this region for 58 years. Today, the company boasts of a wide array of world-class products across the Middle East.


About FrieslandCampina Middle East:

FrieslandCampina products are available in the Kingdom of Saudi Arabia, United Arab Emirates, Qatar, Bahrain, Oman, and Kuwait, Levant (Lebanon, Jordon). The company's well-known brand, Rainbow, has been a key player in the dairy industry since its launch in 1955.

Over the last 50 years, Rainbow has diversified its product offering to match the lifestyle needs of the region's consumers. This includes the popular evaporated milk, in three delicious variants “ Original, Cardamom and Light. In its factory in Jeddah, the company produces Long Life Liquid Milk in Full Cream and Low Fat forms and in 4 delicious flavors for kids. Rainbow also offers Instant Milk Powder, Sweetened Condensed Milk and Coffee Creamer. The company is the regional subsidiary of Royal FrieslandCampina N.V. which is the largest dairy-cooperative in the world.


About FrieslandCampina
FrieslandCampina products are available in the Kingdom of Saudi Arabia, United Arab Emirates, Qatar, Bahrain, Oman, and Kuwait, Levant (Lebanon, Jordon). The company's well-known brand, Rainbow, has been a key player in the dairy industry since its launch in 1955. Over the last 50 years, Rainbow has diversified its product offering to match the lifestyle needs of the region's consumers. This includes the popular evaporated milk, in three delicious variants “ Original, Cardamom and Light. In its factory in Jeddah, the company produces Long Life Liquid Milk in Full Cream and Low Fat forms and in 4 delicious flavors for kids. Rainbow also offers Instant Milk Powder, Sweetened Condensed Milk and Coffee Creamer. The company is the regional subsidiary of Royal FrieslandCampina N.V. which is the largest dairy-cooperative in the world.

 


MENAFN Press




  MENA News Headlines
 May 26 2016 - Saudi- Living cost index in the Kingdom rises 0.2% in AprilSaudi Press Agency
(MENAFN - Saudi Press Agency) Riyadh, Sha'ban 19, 1437, May 26, 2016, SPA -- The index of the cost of living in the Kingdom rose by 0.2% during the month of April 2016 compared to the previous month ...

 May 26 2016 - Governor of Riyadh Region receives Cyprus' AmbassadorSaudi Press Agency
(MENAFN - Saudi Press Agency) Riyadh, Sha'ban 19, 1437, May 26, 2016, SPA -- Prince Faisal bin Bandar bin Abdulaziz, Governor of Riyadh region, received here today the Ambassador of Cyprus to the ...

 May 26 2016 - Israeli warplanes launch raids on Gaza StripSaudi Press Agency
(MENAFN - Saudi Press Agency) Ramallah, 19 Sha'ban, 1437, May 26, 2016, SPA -- Israeli warplanes launched today a series of air raids on sites and targets in the Gaza Strip. Local security sources ...

 May 26 2016 - Saudi- Three dead, many injured in Mumbai chemical factory blastSaudi Press Agency
(MENAFN - Saudi Press Agency) New Delhi, Sha'ban 19, 1437, May 26, 2016, SPA -- At least three people have died and several have been injured in a huge blast at a chemical factory on the outskirts ...

 May 26 2016 - Turkmenistan's Deputy Prime Minister and Foreign Minister receives Member of Saudi Council of Economic Affairs and DevelopmentSaudi Press Agency
(MENAFN - Saudi Press Agency) Ashgabat, 19 Sha'ban, 1437,May 26, 2016, SPA --Deputy Prime Minister and Foreign Minister of Turkmenistan Rasit Meredow has received in the Turkmen capital, Ashgabat, ...

 May 26 2016 - Saudi Ambassador meets Algerian officialsSaudi Press Agency
(MENAFN - Saudi Press Agency) Algiers, 19 Sha'ban,1437 AH, 26 May,2016 , SPA - Saudi Ambassador in Algeria Dr. Sami bin Abdullah Al-Saleh visited here today the Governor of Algerian capital, Abdul ...

 May 26 2016 - Turkish flight to London makes emergency landing in BelgradeSaudi Press Agency
(MENAFN - Saudi Press Agency) BELGRADE, Serbia, Sha'ban 19, 1437, May 26, 2016, SPA -- Officials say a Turkish Airlines jet on a flight from Istanbul to London has made an emergency landing in ...

 May 26 2016 - Saudi- Team of King Salman Center for Relief delivers 200 tons of dates to MauritaniaSaudi Press Agency
(MENAFN - Saudi Press Agency) Nouakchott, 19 Sha'ban, 1437,May 26, 2016, SPA -- The team of King Salman Center for Relief and Humanitarian Aid handed over today the gift of the Custodian of the Two ...

 May 26 2016 - Finance Minister meets Sudanese Minister of InvestmentSaudi Press Agency
(MENAFN - Saudi Press Agency) Riyadh, 19 Sha'ban, 1437,May 26, 2016, SPA -- The Minister of Finance Dr. Ibrahim bin Abdulaziz Al-Assaf met here today with the Minister of State at the Ministry of ...

 May 26 2016 - Welcome to Happiness Island Resort, Abu DhabiMENAFN Press
(MENAFN Press) The new beach destination, Happiness Island Resort, situated two minutes from Saadiyat jetty via speed boats, hosted an exclusive media sneak-peek last weekend. The ultimate ...

more...


 





Google

 
 

Middle East North Africa - Financial Network

MENAFN News Market Data Countries Tools Section  
 

Middle East North Africa - Financial Network
Arabic MENAFN

Main News
News By Industry
News By Country

Islamic Finance News
Private Equity News

How-To Guides
Technology Section

Travel Section

Search News

Market Indices
Quotes & Charts

Global Indices
Arab Indices

Commodoties

Oil & Energy

Currencies Cross Rates
Currencies Updates
Currency Converter

USA Stocks
Arab Stocks
 

Algeria 
Bahrain 
Egypt 
Iraq
Jordan 
Kuwait 
Lebanon
Morocco 
Oman 
Palestine
Qatar 
Saudi Arabia 
Syria
Tunisia 
UAE 
Yemen

Weather
Economic Calendar
Financial Glossary


Financial Calculators

RSS Feeds [XML]

Corporate Monitor

Events

Real Estate
Submit Your Property

Arab Research
Buy a Research

Press Releases
Submit your PR

Join Newsletters


 
© 2014 menafn.com All Rights Reserved.  Terms of Service | Privacy Policy | Contact Us | Advertise | About MENAFN | Career Opportunities | Feedback | Help