Quotes: MENA   Enter Symbol: NewsLetter: Search: advanced

FrieslandCampina launches its Eat Right Be Active campaign   Join our daily free Newsletter

MENAFN Press - 29/04/2014
No. of Ratings : 0
Add to Mixx!



(MENAFN Press) FrieslandCampina Middle East, part of Royal FrieslandCampina “ the largest dairy-cooperative in the world and famous for Rainbow Milk brand, today launched its Eat Right Be Active campaign at the 33rd Sharjah International Book Fair [SIBF] 2014 “ held at the Expo Centre, Sharjah undertaking on-ground activities to highlight its key messages under the 'Eat Right, Be Active' initiative to coincide with the World Milk Day.

The Launch at the SIBF is part of FrieslandCampina's mandate to reinforce the importance of milk consumption and its benefits among the children, one of the prime focus audiences of the book fair, as well as the general public.

Through this support, FrieslandCampina Middle East aims to associate with a leading international exhibition to communicate its 'Eat Right, Be Active' initiative, emphasize the goodness of dairy to everyone and educate on its importance in the daily nutrition diet. The support is also part of the company's objectives to back the community's' events and initiatives.

In his comments, Sumeet Mathur, Regional Marketing Director of FrieslandCampina Middle East, said: "FrieslandCampina's products are the leaders in the dairy market across the region, be it famous with Rainbow brand or the recently-launched Rainbow Choco Milk, which offer unmatched health benefits. What better platform to educate everyone than the Sharjah International Book Fair, which brought together over 300,000 book lovers from across the UAE and the region, among other countries."

He added: "We will also highlight our initiatives and programs undertaken as part of the "World Milk Day" and the success stories of reaching out to children with our programs during SIBF. Sharjah is the cultural hub of the UAE and we take this opportunity to reinforce our market leadership among our target audience."

As a dairy brand, Rainbow Milk has been present in this region for 58 years. Today, the company boasts of a wide array of world-class products across the Middle East.


About FrieslandCampina Middle East:

FrieslandCampina products are available in the Kingdom of Saudi Arabia, United Arab Emirates, Qatar, Bahrain, Oman, and Kuwait, Levant (Lebanon, Jordon). The company's well-known brand, Rainbow, has been a key player in the dairy industry since its launch in 1955.

Over the last 50 years, Rainbow has diversified its product offering to match the lifestyle needs of the region's consumers. This includes the popular evaporated milk, in three delicious variants “ Original, Cardamom and Light. In its factory in Jeddah, the company produces Long Life Liquid Milk in Full Cream and Low Fat forms and in 4 delicious flavors for kids. Rainbow also offers Instant Milk Powder, Sweetened Condensed Milk and Coffee Creamer. The company is the regional subsidiary of Royal FrieslandCampina N.V. which is the largest dairy-cooperative in the world.


About FrieslandCampina
FrieslandCampina products are available in the Kingdom of Saudi Arabia, United Arab Emirates, Qatar, Bahrain, Oman, and Kuwait, Levant (Lebanon, Jordon). The company's well-known brand, Rainbow, has been a key player in the dairy industry since its launch in 1955. Over the last 50 years, Rainbow has diversified its product offering to match the lifestyle needs of the region's consumers. This includes the popular evaporated milk, in three delicious variants “ Original, Cardamom and Light. In its factory in Jeddah, the company produces Long Life Liquid Milk in Full Cream and Low Fat forms and in 4 delicious flavors for kids. Rainbow also offers Instant Milk Powder, Sweetened Condensed Milk and Coffee Creamer. The company is the regional subsidiary of Royal FrieslandCampina N.V. which is the largest dairy-cooperative in the world.

 


MENAFN Press




  MENA News Headlines
 Dec 20 2014 - Oman looking to boost imports of high-value products from IndonesiaMuscat Daily
(MENAFN - Muscat Daily) Oman is looking to boost imports of high-value products from Indonesia and increase bilateral trade from the around US$462.34mn achieved in 2013. Oman is a non-traditional ...

 Dec 20 2014 - Etihad has no further A380 orders, Boeing 787 delayedMENAFN
(MENAFN) Etihad Airways is not interested in ordering any more Airbus A380s, while the launch of its first Boeing 787-9 Dreamliner into service has been delayed, Gulf News reported.The Dreamliner ...

 Dec 20 2014 - Saudi rail expansion contributes to domestic tourismMENAFN
(MENAFN) Saudi Railways Organization (SRO) President has lauded the efforts of Saudi Commission for Tourism and Antiquities (SCTA) in developing the tourism sector and preserving national heritage, ...

 Dec 20 2014 - Tunisia, Germany sign USD55.21m loan agreementMENAFN
(MENAFN) Tunisia and Germany have signed a loan agreement worth USD55.21 million for the modernization of more than 300 educational institutions in the different regions of the country, QNA ...

 Dec 20 2014 - Qatar- Magnificent Mirza wins stage 2The Peninsula
(MENAFN - The Peninsula) Overnight leader Azzedine Lagab yesterday retained his position at the Tour of Zubarah where defending champion Yusif Mirza of the UAE produced a late burst to win stage ...

 Dec 20 2014 - Aishwarya to make comeback with JazbaaKhaleej Times
(MENAFN - Khaleej Times) Jazbaa is a contemporary thriller set in modern-day Mumbai. Los Angeles - Former Miss World and popular Bollywood actress Aishwarya Rai Bachchan will make her comeback with ...

 Dec 20 2014 - UAE- Srikanth looks to change strategy for next two tiesKhaleej Times
(MENAFN - Khaleej Times) Indian star Kidambi Srikanth set to play Sugiarto and Jorgensen in Dubai event.Kidambi Srikanth faltered in the first set but made a strong comeback against Kento Momoto on ...

 Dec 20 2014 - UAE- Aussie rookie makes an early impactKhaleej Times
(MENAFN - Khaleej Times) Cannon makes statement for Mena Golf Tour with a steady performance at the Dubai Open. Chris Cannon was playing for the first time in an asian tour event Dubai — An ...

 Dec 20 2014 - UAE- Chen and Saina cruiseKhaleej Times
(MENAFN - Khaleej Times) South Koreas Bae shocks Chinese No.Saina Nehwal of India in action against Sung Ji Hyun of South Korea at the BWF Destination Dubai World Superseries Finals on Thursday. ...

 Dec 20 2014 - UAE- Teary-eyed for 132 dreams lostKhaleej Times
(MENAFN - Khaleej Times) Pak ambassador condemns Taleban for using Islams cover to justify massacre Abu Dhabi: The Pakistani community in Abu Dhabi gathered at the embassy on Thursday morning to ...

more...


 






Google

Click to Apply

 
 

Middle East North Africa - Financial Network

MENAFN News Market Data Countries Tools Section  
 

Middle East North Africa - Financial Network
Arabic MENAFN

Main News
News By Industry
News By Country

Islamic Finance News
Private Equity News

How-To Guides
Technology Section

Travel Section

Search News

Market Indices
Quotes & Charts

Global Indices
Arab Indices

Commodoties

Oil & Energy

Currencies Cross Rates
Currencies Updates
Currency Converter

USA Stocks
Arab Stocks
 

Algeria 
Bahrain 
Egypt 
Iraq
Jordan 
Kuwait 
Lebanon
Morocco 
Oman 
Palestine
Qatar 
Saudi Arabia 
Syria
Tunisia 
UAE 
Yemen

Weather
Economic Calendar
Financial Glossary


Financial Calculators

RSS Feeds [XML]

Corporate Monitor

Events

Real Estate
Submit Your Property

Arab Research
Buy a Research

Press Releases
Submit your PR

Join Newsletters


 
© 2014 menafn.com All Rights Reserved.  Terms of Service | Privacy Policy | Contact Us | Advertise | About MENAFN | Career Opportunities | Feedback | Help