Quotes: US MENA   Enter Symbol: NewsLetter: Search: advanced

FrieslandCampina launches its Eat Right Be Active campaign   Join our daily free Newsletter

MENAFN Press - 29/04/2014
No. of Ratings : 0
Add to Mixx!



(MENAFN Press) FrieslandCampina Middle East, part of Royal FrieslandCampina “ the largest dairy-cooperative in the world and famous for Rainbow Milk brand, today launched its Eat Right Be Active campaign at the 33rd Sharjah International Book Fair [SIBF] 2014 “ held at the Expo Centre, Sharjah undertaking on-ground activities to highlight its key messages under the 'Eat Right, Be Active' initiative to coincide with the World Milk Day.

The Launch at the SIBF is part of FrieslandCampina's mandate to reinforce the importance of milk consumption and its benefits among the children, one of the prime focus audiences of the book fair, as well as the general public.

Through this support, FrieslandCampina Middle East aims to associate with a leading international exhibition to communicate its 'Eat Right, Be Active' initiative, emphasize the goodness of dairy to everyone and educate on its importance in the daily nutrition diet. The support is also part of the company's objectives to back the community's' events and initiatives.

In his comments, Sumeet Mathur, Regional Marketing Director of FrieslandCampina Middle East, said: "FrieslandCampina's products are the leaders in the dairy market across the region, be it famous with Rainbow brand or the recently-launched Rainbow Choco Milk, which offer unmatched health benefits. What better platform to educate everyone than the Sharjah International Book Fair, which brought together over 300,000 book lovers from across the UAE and the region, among other countries."

He added: "We will also highlight our initiatives and programs undertaken as part of the "World Milk Day" and the success stories of reaching out to children with our programs during SIBF. Sharjah is the cultural hub of the UAE and we take this opportunity to reinforce our market leadership among our target audience."

As a dairy brand, Rainbow Milk has been present in this region for 58 years. Today, the company boasts of a wide array of world-class products across the Middle East.


About FrieslandCampina Middle East:

FrieslandCampina products are available in the Kingdom of Saudi Arabia, United Arab Emirates, Qatar, Bahrain, Oman, and Kuwait, Levant (Lebanon, Jordon). The company's well-known brand, Rainbow, has been a key player in the dairy industry since its launch in 1955.

Over the last 50 years, Rainbow has diversified its product offering to match the lifestyle needs of the region's consumers. This includes the popular evaporated milk, in three delicious variants “ Original, Cardamom and Light. In its factory in Jeddah, the company produces Long Life Liquid Milk in Full Cream and Low Fat forms and in 4 delicious flavors for kids. Rainbow also offers Instant Milk Powder, Sweetened Condensed Milk and Coffee Creamer. The company is the regional subsidiary of Royal FrieslandCampina N.V. which is the largest dairy-cooperative in the world.


About FrieslandCampina
FrieslandCampina products are available in the Kingdom of Saudi Arabia, United Arab Emirates, Qatar, Bahrain, Oman, and Kuwait, Levant (Lebanon, Jordon). The company's well-known brand, Rainbow, has been a key player in the dairy industry since its launch in 1955. Over the last 50 years, Rainbow has diversified its product offering to match the lifestyle needs of the region's consumers. This includes the popular evaporated milk, in three delicious variants “ Original, Cardamom and Light. In its factory in Jeddah, the company produces Long Life Liquid Milk in Full Cream and Low Fat forms and in 4 delicious flavors for kids. Rainbow also offers Instant Milk Powder, Sweetened Condensed Milk and Coffee Creamer. The company is the regional subsidiary of Royal FrieslandCampina N.V. which is the largest dairy-cooperative in the world.

 






  MENA News Headlines
 Aug 22 2014 - Saudi - Agriculture sector advances 1.3Arab News
(MENAFN - Arab News) The Saudi stock market continued its positive movement and managed a fourth straight rise on Wednesday accumulating more than 56 points.The Tadawul All-Share Index (TASI) set out ...

 Aug 22 2014 - 20 Most Popular Family Cruise ShipsConsumer Reviews Reveal Most Popular Cruise ShipsMENAFN Press
(MENAFN Press) Built in 2009 the Oasis of the Seas and her sister ship the Allure of the Seas are the largest cruise ships afloat. At a cost of $1.4 billion apiece these floating palaces weigh about ...

 Aug 22 2014 - The Diabetes Protocol ReviewDoes Dr. Kenneth Pullmans Program WorkMENAFN Press
(MENAFN Press) Read Dr. Kenneth Pullman's Diabetes Protocol review and find out if it really treats diabetes and promotes a healthier lifestyle. A 100% natural treatment With no use of drugs and ...

 Aug 22 2014 - Hollande: France armed Syrian rebels 'a few months ago'Arab News
(MENAFN - Arab News) SAINT-PIERRE France: President Francois Hollande said on Thursday that France had delivered weapons to rebels battling the Syrian regime of Bashar Assad 'a few months ago.'The ...

 Aug 22 2014 - Europeans in push for new UN resolution on GazaArab News
(MENAFN - Arab News) UNITED NATIONS: Britain France and Germany have put forward key points of a new UN Security Council resolution on Gaza in a fresh bid to end six weeks of violence diplomats said ...

 Aug 22 2014 - Saudi - Woman kicked fined for trying to enter giraffe penArab News
(MENAFN - Arab News) MILWAUKEE: A California woman who got kicked in the face after trying to climb into the giraffe exhibit at a Madison zoo has paid a fine and apologized.Police say 24-year-old ...

 Aug 22 2014 - Ice Bucket Challenge injures firefighters in USArab News
(MENAFN - Arab News) WASHINGTON: Four US firefighters were injured two seriously Thursday as they were helping run a so-called Ice Bucket Challenge at a Kentucky university.'We express heartfelt ...

 Aug 22 2014 - Asian shares slip as China manufacturing data weighsArab News
(MENAFN - Arab News) HONG KONG: Asian markets mostly fell with downbeat Chinese manufacturing data dragging down Hong Kong and Shanghai as concerns grew about the pace of recovery in the world's ...

 Aug 22 2014 - Saudi - Street car cleaners in the capital feel the heatArab News
(MENAFN - Arab News) Authorities have stepped up the campaign against car cleaners operating illegally on the city's streets.Four Bangladeshis who had been scouring Riyadh's Al-Ahsa Road in search of ...

 Aug 22 2014 - Saudi - No Zamzam hassle for IndiansArab News
(MENAFN - Arab News) Indian pilgrims will no longer be troubled by having to pack cans of Zamzam water into their luggage when returning home after completing their Haj.As part of the arrangement ...

more...


 






Google

 
 

Middle East North Africa - Financial Network

MENAFN News Market Data Countries Tools Section  
 

Middle East North Africa - Financial Network
Arabic MENAFN

Main News
News By Industry
News By Country

IPO News
Islamic Finance News
Private Equity News

How-To Guides
Technology Section

Travel Section

Search News

Market Indices
Quotes & Charts

Global Indices
Arab Indices

US Markets Details

Commodoties

Oil & Energy

Currencies Cross Rates
Currencies Updates
Currency Converter

USA Stocks
Arab Stocks
 

Algeria 
Bahrain 
Egypt 
Iraq
Jordan 
Kuwait 
Lebanon
Morocco 
Oman 
Palestine
Qatar 
Saudi Arabia 
Syria
Tunisia 
UAE 
Yemen

Weather
Investment Game
Economic Calendar
Financial Glossary

My MENAFN
Portfolio Tracker

Voting

Financial Calculators

RSS Feeds [XML]

Corporate Monitor

Events

Real Estate
Submit Your Property

Arab Research
Buy a Research

Press Releases
Submit your PR

Join Newsletters


 
© 2000 menafn.com All Rights Reserved.  Terms of Service | Privacy Policy | Contact Us | Advertise | About MENAFN | Career Opportunities | Feedback | Help