Quotes: MENA   Enter Symbol: NewsLetter: Search: advanced

FrieslandCampina launches its Eat Right Be Active campaign   Join our daily free Newsletter

MENAFN Press - 29/04/2014
No. of Ratings : 0
Add to Mixx!



(MENAFN Press) FrieslandCampina Middle East, part of Royal FrieslandCampina “ the largest dairy-cooperative in the world and famous for Rainbow Milk brand, today launched its Eat Right Be Active campaign at the 33rd Sharjah International Book Fair [SIBF] 2014 “ held at the Expo Centre, Sharjah undertaking on-ground activities to highlight its key messages under the 'Eat Right, Be Active' initiative to coincide with the World Milk Day.

The Launch at the SIBF is part of FrieslandCampina's mandate to reinforce the importance of milk consumption and its benefits among the children, one of the prime focus audiences of the book fair, as well as the general public.

Through this support, FrieslandCampina Middle East aims to associate with a leading international exhibition to communicate its 'Eat Right, Be Active' initiative, emphasize the goodness of dairy to everyone and educate on its importance in the daily nutrition diet. The support is also part of the company's objectives to back the community's' events and initiatives.

In his comments, Sumeet Mathur, Regional Marketing Director of FrieslandCampina Middle East, said: "FrieslandCampina's products are the leaders in the dairy market across the region, be it famous with Rainbow brand or the recently-launched Rainbow Choco Milk, which offer unmatched health benefits. What better platform to educate everyone than the Sharjah International Book Fair, which brought together over 300,000 book lovers from across the UAE and the region, among other countries."

He added: "We will also highlight our initiatives and programs undertaken as part of the "World Milk Day" and the success stories of reaching out to children with our programs during SIBF. Sharjah is the cultural hub of the UAE and we take this opportunity to reinforce our market leadership among our target audience."

As a dairy brand, Rainbow Milk has been present in this region for 58 years. Today, the company boasts of a wide array of world-class products across the Middle East.


About FrieslandCampina Middle East:

FrieslandCampina products are available in the Kingdom of Saudi Arabia, United Arab Emirates, Qatar, Bahrain, Oman, and Kuwait, Levant (Lebanon, Jordon). The company's well-known brand, Rainbow, has been a key player in the dairy industry since its launch in 1955.

Over the last 50 years, Rainbow has diversified its product offering to match the lifestyle needs of the region's consumers. This includes the popular evaporated milk, in three delicious variants “ Original, Cardamom and Light. In its factory in Jeddah, the company produces Long Life Liquid Milk in Full Cream and Low Fat forms and in 4 delicious flavors for kids. Rainbow also offers Instant Milk Powder, Sweetened Condensed Milk and Coffee Creamer. The company is the regional subsidiary of Royal FrieslandCampina N.V. which is the largest dairy-cooperative in the world.


About FrieslandCampina
FrieslandCampina products are available in the Kingdom of Saudi Arabia, United Arab Emirates, Qatar, Bahrain, Oman, and Kuwait, Levant (Lebanon, Jordon). The company's well-known brand, Rainbow, has been a key player in the dairy industry since its launch in 1955. Over the last 50 years, Rainbow has diversified its product offering to match the lifestyle needs of the region's consumers. This includes the popular evaporated milk, in three delicious variants “ Original, Cardamom and Light. In its factory in Jeddah, the company produces Long Life Liquid Milk in Full Cream and Low Fat forms and in 4 delicious flavors for kids. Rainbow also offers Instant Milk Powder, Sweetened Condensed Milk and Coffee Creamer. The company is the regional subsidiary of Royal FrieslandCampina N.V. which is the largest dairy-cooperative in the world.

 


MENAFN Press




  MENA News Headlines
 May 6 2015 - PAYS stresses Kuwaiti squash developmentKuwait News Agency (KUNA)
(MENAFN - Kuwait News Agency (KUNA)) Chairman and Director General of the Public Authority for Youth and Sport (PAYS) Sheikh Ahmad Al-Mansour Al-Ahmad Al-Sabah stressed the importance of coordination ...

 May 6 2015 - Malay David takes ninth women's Asian squash title in KuwaitKuwait News Agency (KUNA)
(MENAFN - Kuwait News Agency (KUNA)) Malaysia's Nicol David won her ninth women's Asian Individual Squash Championship in Kuwait on Tuesday as Leo Au of Hong Kong snatched the men's title from ...

 May 6 2015 - De Mistura starts Syrian peace talks In GenevaKuwait News Agency (KUNA)
(MENAFN - Kuwait News Agency (KUNA)) United Nations Secretary-General's Special Envoy on Syria will start on Tuesday in-depth separate consultations with Syrian stakeholders and regional and ...

 May 6 2015 - Kuwait congratulates Prince Saud Al-Faisal, his successorKuwait News Agency (KUNA)
(MENAFN - Kuwait News Agency (KUNA)) First Deputy Prime Minister and Foreign Minister Sheikh Sabah Al-Khaled Al-Hamad Al-Sabah has expressed sincere congratulations to the former veteran Saudi ...

 May 6 2015 - His Highness KuwaitAmir in Riyadh for GCC summitKuwait News Agency (KUNA)
(MENAFN - Kuwait News Agency (KUNA)) His Highness the Amir Sheikh Sabah Al-Ahmad Al-Jaber Al-Sabah and his accompanying delegation arrived at Riyadh Air Base in Saudi Arabia on Tuesday to chair the ...

 May 6 2015 - His Highness the Amir heads to Riyadh for 15th GCC Consultative meetingKuwait News Agency (KUNA)
(MENAFN - Kuwait News Agency (KUNA)) His Highness the Amir Sheikh Sabah Al-Ahmad Al-Jaber Al-Sabah departed the country on Tuesday accompanied by an official delegation to attend the 15th ...

 May 6 2015 - GCC leaders start 15th consultative summit in RiyadhKuwait News Agency (KUNA)
(MENAFN - Kuwait News Agency (KUNA)) Leaders of the six-member Gulf Cooperation Council (GCC) kicked off their 15th consultative summit in Riyadh on Tuesday.The summit, chaired by Saudi King Salman ...

 May 6 2015 - His Highness Amir meets French Pres. in RiyadhKuwait News Agency (KUNA)
(MENAFN - Kuwait News Agency (KUNA)) His Highness the Amir Sheikh Sabah Al-Ahmad Al-Jaber Al-Sabah received French President Francois Hollande in his residence at Al-Dir'iya Palace in Riyadh on ...

 May 6 2015 - DP World UAE region wins Outstanding Achievement Award at SCATA 2015Emirates News Agency (WAM)
(MENAFN - Emirates News Agency (WAM)) DP World UAE Region, the regional leading marine terminal operator, has won the Outstanding Achievement Award from the Supply Chain and Transport Awards (SCATA) ...

 May 6 2015 - His Highness Amir attends luncheon banquet for GCC leadersKuwait News Agency (KUNA)
(MENAFN - Kuwait News Agency (KUNA)) His Highness the Amir Sheikh Sabah Al-Ahmad Al-Jaber Al-Sabah on Tuesday attended a luncheon banquet held by Saudi King Salman bin Abdulaziz Al Saud in honor of ...

more...


 






Google

 
 

Middle East North Africa - Financial Network

MENAFN News Market Data Countries Tools Section  
 

Middle East North Africa - Financial Network
Arabic MENAFN

Main News
News By Industry
News By Country

Islamic Finance News
Private Equity News

How-To Guides
Technology Section

Travel Section

Search News

Market Indices
Quotes & Charts

Global Indices
Arab Indices

Commodoties

Oil & Energy

Currencies Cross Rates
Currencies Updates
Currency Converter

USA Stocks
Arab Stocks
 

Algeria 
Bahrain 
Egypt 
Iraq
Jordan 
Kuwait 
Lebanon
Morocco 
Oman 
Palestine
Qatar 
Saudi Arabia 
Syria
Tunisia 
UAE 
Yemen

Weather
Economic Calendar
Financial Glossary


Financial Calculators

RSS Feeds [XML]

Corporate Monitor

Events

Real Estate
Submit Your Property

Arab Research
Buy a Research

Press Releases
Submit your PR

Join Newsletters


 
© 2014 menafn.com All Rights Reserved.  Terms of Service | Privacy Policy | Contact Us | Advertise | About MENAFN | Career Opportunities | Feedback | Help