Quotes: MENA   Enter Symbol: NewsLetter: Search: advanced

FrieslandCampina launches its Eat Right Be Active campaign   Join our daily free Newsletter

MENAFN Press - 29/04/2014
No. of Ratings : 0
Add to Mixx!



(MENAFN Press) FrieslandCampina Middle East, part of Royal FrieslandCampina “ the largest dairy-cooperative in the world and famous for Rainbow Milk brand, today launched its Eat Right Be Active campaign at the 33rd Sharjah International Book Fair [SIBF] 2014 “ held at the Expo Centre, Sharjah undertaking on-ground activities to highlight its key messages under the 'Eat Right, Be Active' initiative to coincide with the World Milk Day.

The Launch at the SIBF is part of FrieslandCampina's mandate to reinforce the importance of milk consumption and its benefits among the children, one of the prime focus audiences of the book fair, as well as the general public.

Through this support, FrieslandCampina Middle East aims to associate with a leading international exhibition to communicate its 'Eat Right, Be Active' initiative, emphasize the goodness of dairy to everyone and educate on its importance in the daily nutrition diet. The support is also part of the company's objectives to back the community's' events and initiatives.

In his comments, Sumeet Mathur, Regional Marketing Director of FrieslandCampina Middle East, said: "FrieslandCampina's products are the leaders in the dairy market across the region, be it famous with Rainbow brand or the recently-launched Rainbow Choco Milk, which offer unmatched health benefits. What better platform to educate everyone than the Sharjah International Book Fair, which brought together over 300,000 book lovers from across the UAE and the region, among other countries."

He added: "We will also highlight our initiatives and programs undertaken as part of the "World Milk Day" and the success stories of reaching out to children with our programs during SIBF. Sharjah is the cultural hub of the UAE and we take this opportunity to reinforce our market leadership among our target audience."

As a dairy brand, Rainbow Milk has been present in this region for 58 years. Today, the company boasts of a wide array of world-class products across the Middle East.


About FrieslandCampina Middle East:

FrieslandCampina products are available in the Kingdom of Saudi Arabia, United Arab Emirates, Qatar, Bahrain, Oman, and Kuwait, Levant (Lebanon, Jordon). The company's well-known brand, Rainbow, has been a key player in the dairy industry since its launch in 1955.

Over the last 50 years, Rainbow has diversified its product offering to match the lifestyle needs of the region's consumers. This includes the popular evaporated milk, in three delicious variants “ Original, Cardamom and Light. In its factory in Jeddah, the company produces Long Life Liquid Milk in Full Cream and Low Fat forms and in 4 delicious flavors for kids. Rainbow also offers Instant Milk Powder, Sweetened Condensed Milk and Coffee Creamer. The company is the regional subsidiary of Royal FrieslandCampina N.V. which is the largest dairy-cooperative in the world.


About FrieslandCampina
FrieslandCampina products are available in the Kingdom of Saudi Arabia, United Arab Emirates, Qatar, Bahrain, Oman, and Kuwait, Levant (Lebanon, Jordon). The company's well-known brand, Rainbow, has been a key player in the dairy industry since its launch in 1955. Over the last 50 years, Rainbow has diversified its product offering to match the lifestyle needs of the region's consumers. This includes the popular evaporated milk, in three delicious variants “ Original, Cardamom and Light. In its factory in Jeddah, the company produces Long Life Liquid Milk in Full Cream and Low Fat forms and in 4 delicious flavors for kids. Rainbow also offers Instant Milk Powder, Sweetened Condensed Milk and Coffee Creamer. The company is the regional subsidiary of Royal FrieslandCampina N.V. which is the largest dairy-cooperative in the world.

 


MENAFN Press




  MENA News Headlines
 May 26 2015 - Qatar - HH the Emir Attends "Buzzard 4" SeminarQatar News Agency
(MENAFN - QNA) HH the Emir Sheikh Tamim bin Hamad Al-Thani attended Tuesday a part from the senior commanders seminar for the joint military drill "The Buzzard 4", organized by the Qatari Armed ...

 May 26 2015 - Kuwaiti Foreign Minister Meets Yemeni CounterpartQatar News Agency
(MENAFN - QNA) Kuwait's First Deputy Prime Minister and Foreign Minister Sheikh Sabah Khaled Al-Hamad Al-Sabah met Tuesday with his Yemeni counterpart Riyadh Yaseen, whose country is taking part in ...

 May 26 2015 - Bahrain arrests wanted fugitive and confiscates weapons used for terrorist activitiesEmirates News Agency (WAM)
(MENAFN - Emirates News Agency (WAM)) Security authorities in the Kingdom of Bahrain have announced the arrest of a wanted fugitive and the confiscation of a number of weapons used for terrorist ...

 May 26 2015 - UAE to participate in International Transport Forum 2015 SummitEmirates News Agency (WAM)
(MENAFN - Emirates News Agency (WAM)) The UAE is to participate in the International Transport Forum 2015 Summit in Leipzig, Germany, from 27th-29th May, 2015.A delegation from the Federal Authority ...

 May 26 2015 - Mohammed bin Rashid attends brainstorming session to discuss future of Smart GovernmentEmirates News Agency (WAM)
(MENAFN - Emirates News Agency (WAM)) His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister and Ruler of Dubai, has attended a brainstorming session attended by 100 ...

 May 26 2015 - UAQ Crown Prince briefed on NCEMA's programmes and plansEmirates News Agency (WAM)
(MENAFN - Emirates News Agency (WAM)) H.H. Sheikh Rashid bin Saud bin Rashid Al Mu'alla, Crown Prince of Umm Al Qaiwain, has been briefed on strategic programmes, objectives, specialties and plans of ...

 May 26 2015 - UAE Project Management Conference opens opportunities and challenges in project management fieldEmirates News Agency (WAM)
(MENAFN - Emirates News Agency (WAM)) The first UAE Project Management Conference and Exhibition was launched yesterday. It was attended by speakers from the UAE, the Gulf Region, and experts from ...

 May 26 2015 - Nahyan affirms importance of innovative thoughts, adoption of UAE VisionEmirates News Agency (WAM)
(MENAFN - Emirates News Agency (WAM)) Sheikh Nahyan bin Mubarak Al Nahyan, Minister of Culture, Youth and Community Development, emphasised the importance of studying government excellence system and ...

 May 26 2015 - Five UAE sites identified as areas of global biological and ecological importance globallyEmirates News Agency (WAM)
(MENAFN - Emirates News Agency (WAM)) The UAE has identified five sites as areas of global biological and ecological importance during the recently-concluded regional workshop on Ecologically or ...

 May 26 2015 - Yemeni President meets Hadramout Alliance leadersSaudi Press Agency
(MENAFN - Saudi Press Agency) Yemeni President Abed Rabbo Mansour Hadi has met with Hadramout Alliance leaders and discussed with them the current developments at the national level and what Yemen ...

more...


 






Google

Click to Apply

 
 

Middle East North Africa - Financial Network

MENAFN News Market Data Countries Tools Section  
 

Middle East North Africa - Financial Network
Arabic MENAFN

Main News
News By Industry
News By Country

Islamic Finance News
Private Equity News

How-To Guides
Technology Section

Travel Section

Search News

Market Indices
Quotes & Charts

Global Indices
Arab Indices

Commodoties

Oil & Energy

Currencies Cross Rates
Currencies Updates
Currency Converter

USA Stocks
Arab Stocks
 

Algeria 
Bahrain 
Egypt 
Iraq
Jordan 
Kuwait 
Lebanon
Morocco 
Oman 
Palestine
Qatar 
Saudi Arabia 
Syria
Tunisia 
UAE 
Yemen

Weather
Economic Calendar
Financial Glossary


Financial Calculators

RSS Feeds [XML]

Corporate Monitor

Events

Real Estate
Submit Your Property

Arab Research
Buy a Research

Press Releases
Submit your PR

Join Newsletters


 
© 2014 menafn.com All Rights Reserved.  Terms of Service | Privacy Policy | Contact Us | Advertise | About MENAFN | Career Opportunities | Feedback | Help