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MENAFN - Khaleej Times - 28/04/2014
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(MENAFN - Khaleej Times) The images and stories demonstrate residents? and visitors? daily life activities views and experiences all of which make up the rich tapestry of this vibrant and cosmopolitan city.

since shaikh hamdan bin mohammed bin rashid al maktoum crown prince of dubai launched the #mydubai initiative on his instagram and twitter accounts four months ago more than 500000 images have been posted on instagram.

reaching this milestone within such a short period shows that #mydubai has sparked people’s imagination to showcase their experiences in the emirate. the images and stories demonstrate residents’ and visitors’ daily life activities views and experiences all of which make up the rich tapestry of this vibrant and cosmopolitan city.

in addition to personal images posted by residents and visitors a number of top international brands local organisations and government entities have also become part of the initiative by using the hashtag across their social media platforms and engaging with the initiative through various events which highlight life in dubai:

> dubai culture launched a ‘capture creativity’ competition to support #mydubai which encouraged residents and visitors of the uae to share photos and videos capturing their creative moments during the recent art season across the city.

> dubai police are featuring the hashtag on their fleet of cars especially their latest convoy of bugatti veyron.

> burj al arab rewards some of the most creative contributions by projecting five #mydubai images onto its famous sail at the end of each month.

> ferrari demonstrated its support of #mydubai during the unveiling of the california t by inviting erati artist rashid al mulla and dubai-based jordanian artist mohammed hindash to create a piece of art recreating ‘their dubai’ at the launch event.

> local events such as the dubai world cup the dubai duty free tennis championships the desert classic dubai beach polo and xcat have also shown their support by projecting #mydubai onto big screens to encourage visitors to capture their dubai moments.

> during the ddf tennis championships roger federer shared his own #mydubai story at an exclusive interview. he detailed his views on how dubai has grown and developed over the years and shared some of his favoured pastimes in the city.

> the hashtag even appeared on the race horses at the dubai world cup sporting #mydubai.

> every day a selection of images hashtagged #mydubai on instagram are chosen to represent life in dubai on that day on the #mydubai e-museum which can be viewed on instagram ?mydubai. the e-museum is managed by dtcm as part of their support of the initiative.

issam kazim ceo of dubai corporation for tourism and commerce marketing said: “we are all part of the emirate’s story and i encourage all residents and visitors to continue the momentum of the project on twitter facebook and instagram as you tour the city and share your experiences.”

the hashtag #mydubai can be used on instagram twitter and facebook to share stories photos videos and experiences in the city. collectively the contributions are building a fascinating portrait of life in the emirate.

the content will be curated across multi-media to inspire art instillations films books and other creative projects which together will create the autobiography.



Khaleej Times

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