Quotes: US MENA   Enter Symbol: NewsLetter: Search: advanced

The Johannesburg Stock Exchange(JSE)Transfroms its Brand Identity   Join our daily free Newsletter

MENAFN Press - 24/04/2014
No. of Ratings : 0
Add to Mixx!



(MENAFN Press) the Johannesburg Stock Exchange (JSE) (http://www.jse.co.za) revealed its new brand which demonstrates the bourse's identity as a modern African marketplace that connects investors to growth opportunities globally.


The JSE's logo and colour palette moves to a bold black, white and green combination while the typography takes on a clean, digital feel.



The revitalised brand follows on from an extensive brand audit where clients, employees and other stakeholders discussed their perception of the exchange and where the exchange needed to focus its energies.



"At the JSE we've been doing some serious thinking about our positioning in South Africa and the world. Our visual identity needed to represent our position as a leading African exchange which is driven for stakeholder growth and showcase the strong technology component of the business. It also needed to be more accessible to investors," says Zeona Jacobs, Director of Issuer and Investor Relations at the JSE.



The JSE partnered with Interbrand de Villiers on the rebranding project. "Partnering with the JSE on a project as complex and high profile as this was a huge challenge and privilege', says Jeremy Sampson, Group Executive Chairman of Interbrand Sampson de Villiers. 'All organisations need to work very hard to stay relevant, be totally in tune with all stakeholders, plan for the future, ensure they look good at all times whilst continuously coordinating all touch points. To survive and prosper building and maintaining a strong brand is not an option, rather a business imperative.'



From the outset the JSE wanted the new brand to have meaning rather than just being a superficial make-over. The choice of black gives the brand a bold identity while the green symbolises growth and prosperity. The stacked lines or links in both the logo and other elements of the visual identity illustrate the JSE's role as a secure platform for growth. "When you strip everything away, the role of an exchange is to act as a link. A link between listed companies, investors, global markets and between human solutions and digital technology," adds Jacobs.



The rebranding project, due to the extensive consultation, employee involvement and a complete website redesign, took just over a year to complete. "A large component of the JSE's marketing strategy is digitally focused and our website, as a key part of this, needed a complete make-over. The new website fits well with our desire to become more accessible. We want the website to be a rich source of content for existing and potential investors regardless of their level of knowledge as the being the ideal listing destination for companies to list," continues Jacobs.



Along with the change to the exchange's visual identity, brand names such as the Bond Exchange of South Africa (BESA) and the South African Futures Exchange (SAFEX) will fall away. "The JSE acquired SAFEX in 2001 and BESA in 2009 and we believe that these services have now been fully integrated into the exchange's business. This also allows us to promote one cohesive brand rather than a cluster of related brands," concludes Jacobs. The JSE's derivatives clearing house Safcom will now be known as JSE Clear. The JSE's hedge fund platform management business Nautilus, as a differentiated business within the JSE's group of companies, will not change its name.





About JSE
The Johannesburg Stock Exchange (http://www.jse.co.za) is based in South Africa where it has operated as a market place for the trading of financial products for 125 years. It connects buyers and sellers in equity, derivative and debt markets. The JSE is oneof the top 20 exchanges in the world in terms of market capitalisation and is a member of the World Federation of Exchanges (WFE). The JSE offers a fully electronic, efficient, secure market with world class regulation, trading and clearing systems, settlement assurance and risk management. http://www.jse.co.za

 


MENAFN Press




  MENA News Headlines
 Oct 23 2014 - Kuwait- Equates wins two regional sustainability awardsKuwait News Agency (KUNA)
(MENAFN - Kuwait News Agency (KUNA)) Kuwait's EQUATE Petrochemical Company has won two regional sustainability awards in recognition for its social responsibility and national cadres' skills ...

 Oct 23 2014 - Moroccan horse showThe Peninsula
(MENAFN - The Peninsula) Moroccan horsemen perform during the 7th edition of the "Salon du Cheval" (horse show) in the port city of El Jadida. ...

 Oct 23 2014 - Kuwaiti Jazeera Airways net profit up 22.6 percent in Q3MENAFN
(MENAFN) Kuwait-based Al Jazeera Airways group announced it has registered USD28 million in net profit for the July-September period of this year, an increase by 22.6 percent compared to the same ...

 Oct 23 2014 - Qatar- Lekhwiya defeat Al Wakra, Wolves heldThe Peninsula
(MENAFN - The Peninsula) Lekhwiya defeated Al Wakra 2-0 at their home ground here yesterday while Al Sadd were held 1-1 by Al Sailiya.Vadimir Weiss scored in the 68th minute for Lekhwiya and Ahmed ...

 Oct 23 2014 - Ooredoo Kuwait net profit falls by almost half in Q3MENAFN
(MENAFN) Ooredoo Kuwait, the country's No.3 telecom operator by subscribers, announced that its net profit fell by nearly half during the July-September period, Gulf Business reported.The ...

 Oct 23 2014 - Coach asks Qatar to give it all against DPR KoreaThe Peninsula
(MENAFN - The Peninsula) Qatar's coach Felix Sanchez Bas has called on his players to give their all one-last time ahead of today's AFC U-19 Championship final against three-time winners DPR Korea. ...

 Oct 23 2014 - Qatar- Handball: Doha gears up for Asian Club LeagueThe Peninsula
(MENAFN - The Peninsula) Defending champions Al Jaish - thanks to the draw - have managed to avoid a meeting with local opponents Lekhwiya and Al Gharafa in the group stage of the 17th Asian Clubs ...

 Oct 23 2014 - QIMC posts USD38.88m net profit in SeptemberMENAFN
(MENAFN) Qatar Industrial Manufacturing Company (QIMC) revealed the interim financial statements for the period ending in September 30, this year, QNA reported.The interim financial statements ...

 Oct 23 2014 - Qatar will deliver an impressive 2022 World Cup, says BrescianoThe Peninsula
(MENAFN - The Peninsula) Australian midfielder Mark Bresciano is confident that Qatar will deliver an 'impressive' World Cup eight years down the line.Bresciano, who has been playing for the last two ...

 Oct 23 2014 - Qatar- QP hosts team from Kuwait Oil CompanyThe Peninsula
(MENAFN - The Peninsula) Qatar Petroleum (QP) recently hosted a delegation from Kuwait Oil Company (KOC) who visited Qatar to gain insights on QP's marine activities and port operations.Mubarak ...

more...


 






Google

 
 

Middle East North Africa - Financial Network

MENAFN News Market Data Countries Tools Section  
 

Middle East North Africa - Financial Network
Arabic MENAFN

Main News
News By Industry
News By Country

IPO News
Islamic Finance News
Private Equity News

How-To Guides
Technology Section

Travel Section

Search News

Market Indices
Quotes & Charts

Global Indices
Arab Indices

US Markets Details

Commodoties

Oil & Energy

Currencies Cross Rates
Currencies Updates
Currency Converter

USA Stocks
Arab Stocks
 

Algeria 
Bahrain 
Egypt 
Iraq
Jordan 
Kuwait 
Lebanon
Morocco 
Oman 
Palestine
Qatar 
Saudi Arabia 
Syria
Tunisia 
UAE 
Yemen

Weather
Investment Game
Economic Calendar
Financial Glossary

My MENAFN
Portfolio Tracker

Voting

Financial Calculators

RSS Feeds [XML]

Corporate Monitor

Events

Real Estate
Submit Your Property

Arab Research
Buy a Research

Press Releases
Submit your PR

Join Newsletters


 
© 2000 menafn.com All Rights Reserved.  Terms of Service | Privacy Policy | Contact Us | Advertise | About MENAFN | Career Opportunities | Feedback | Help