Quotes: MENA   Enter Symbol: NewsLetter: Search: advanced

The Johannesburg Stock Exchange(JSE)Transfroms its Brand Identity   Join our daily free Newsletter

MENAFN Press - 24/04/2014
No. of Ratings : 0
Add to Mixx!

(MENAFN Press) the Johannesburg Stock Exchange (JSE) (http://www.jse.co.za) revealed its new brand which demonstrates the bourse's identity as a modern African marketplace that connects investors to growth opportunities globally.

The JSE's logo and colour palette moves to a bold black, white and green combination while the typography takes on a clean, digital feel.

The revitalised brand follows on from an extensive brand audit where clients, employees and other stakeholders discussed their perception of the exchange and where the exchange needed to focus its energies.

"At the JSE we've been doing some serious thinking about our positioning in South Africa and the world. Our visual identity needed to represent our position as a leading African exchange which is driven for stakeholder growth and showcase the strong technology component of the business. It also needed to be more accessible to investors," says Zeona Jacobs, Director of Issuer and Investor Relations at the JSE.

The JSE partnered with Interbrand de Villiers on the rebranding project. "Partnering with the JSE on a project as complex and high profile as this was a huge challenge and privilege', says Jeremy Sampson, Group Executive Chairman of Interbrand Sampson de Villiers. 'All organisations need to work very hard to stay relevant, be totally in tune with all stakeholders, plan for the future, ensure they look good at all times whilst continuously coordinating all touch points. To survive and prosper building and maintaining a strong brand is not an option, rather a business imperative.'

From the outset the JSE wanted the new brand to have meaning rather than just being a superfial make-over. The choice of black gives the brand a bold identity while the green symbolises growth and prosperity. The stacked lines or links in both the logo and other elements of the visual identity illustrate the JSE's role as a secure platform for growth. "When you strip everything away, the role of an exchange is to act as a link. A link between listed companies, investors, global markets and between human solutions and digital technology," adds Jacobs.

The rebranding project, due to the extensive consultation, employee involvement and a complete website redesign, took just over a year to complete. "A large component of the JSE's marketing strategy is digitally focused and our website, as a key part of this, needed a complete make-over. The new website fits well with our desire to become more accessible. We want the website to be a rich source of content for existing and potential investors regardless of their level of knowledge as the being the ideal listing destination for companies to list," continues Jacobs.

Along with the change to the exchange's visual identity, brand names such as the Bond Exchange of South Africa (BESA) and the South African Futures Exchange (SAFEX) will fall away. "The JSE acquired SAFEX in 2001 and BESA in 2009 and we believe that these services have now been fully integrated into the exchange's business. This also allows us to promote one cohesive brand rather than a cluster of related brands," concludes Jacobs. The JSE's derivatives clearing house Safcom will now be known as JSE Clear. The JSE's hedge fund platform management business Nautilus, as a differentiated business within the JSE's group of companies, will not change its name.

About JSE
The Johannesburg Stock Exchange (http://www.jse.co.za) is based in South Africa where it has operated as a market place for the trading of financial products for 125 years. It connects buyers and sellers in equity, derivative and debt markets. The JSE is oneof the top 20 exchanges in the world in terms of market capitalisation and is a member of the World Federation of Exchanges (WFE). The JSE offers a fully electronic, efficient, secure market with world class regulation, trading and clearing systems, settlement assurance and risk management. http://www.jse.co.za



  MENA News Headlines
 Nov 24 2015 - China home-price recovery slows in OctoberGulf Times
(MENAFN - Gulf Times) China's home-price recovery slowed in October, as a supply glut in less-prosperous cities challenges the authorities' efforts to revive the residential market with interest-rate ...

 Nov 24 2015 - Devaluation may force China to pay premium on Dim Sum debtGulf Times
(MENAFN - Gulf Times) China is set to pay more to sell sovereign bonds in Hong Kong than in the onshore market for the first time, as investors brace for the possibility of another yuan ...

 Nov 24 2015 - PetroChina, CNPC plan pipeline, refinery salesGulf Times
(MENAFN - Gulf Times) PetroChina Co and its state-owned parent are planning to sell assets before the end of the year that may include stakes in pipelines and refineries as the country's biggest oil ...

 Nov 24 2015 - Saudi Arabia ready to work with others to stabilise crude marketGulf Times
(MENAFN - Gulf Times) Saudi Arabia's cabinet said yesterday it was ready to cooperate with Opec and non-Opec countries to achieve market stability, days before Opec meets to review its year-long ...

 Nov 24 2015 - Issa Abu Issa on TAKREEM 2015 juryGulf Times
(MENAFN - Gulf Times) Prominent Qatari entrepreneur and Salam International chairman and CEO, Issa Abdul Salam Abu Issa was on the eminent panel of jury of 'TAKREEM 2015.' Established in 2010, ...

 Nov 24 2015 - Joyalukkas raises AED500mn to 'refinance and reduce borrowing costs'Gulf Times
(MENAFN - Gulf TimesDubai-headquartered leading jewellery retail chain Joyalukkas has raised a total amount of AED500mn through multiple banking arrangements. Part of this is a $80mn term loan with a ...

 Nov 24 2015 - Qatar Airways named the Best Mideast Airline serving ChinaGulf Times
(MENAFN - Gulf Times) Qatar Airways has been named the Best Middle East Airline serving China, at the 2015 Business Traveller China Awards, picking up the award for the fourth consecutive year."To be ...

 Nov 24 2015 - Qatar banks' loan-deposit ratio hits 115% in October QCB targets 100%Gulf Times
(MENAFN - Gulf Times) Qatar's banking sector witnessed loan-deposit ratio increase to 115% in October against 112% in the previous month; even as the Qatar Central Bank is aiming to limit the ratio ...

 Nov 24 2015 - Qatar brokers reconciliation deal between Libyan tribesGulf Times
(MENAFN - Gulf Times) The Libyan tribes of the Tuareg and Tebu yesterday signed a comprehensive reconciliation agreement under the auspices of HH the Emir Sheikh Tamim bin Hamad al-Thani to put an ...

 Nov 24 2015 - Suicide vest found on Paris street: Did Belgian suspect Abdeslam get cold feetAsia Times
(MENAFN - Asia Times) Salah Abdeslam In Washington the US State Departmentissued a global alert on Monday for Americans planning to travel following the deadly militant attacks in France and ...




Click to Apply


Middle East North Africa - Financial Network

MENAFN News Market Data Countries Tools Section  

Middle East North Africa - Financial Network

Main News
News By Industry
News By Country

Islamic Finance News
Private Equity News

How-To Guides
Technology Section

Travel Section

Search News

Market Indices
Quotes & Charts

Global Indices
Arab Indices


Oil & Energy

Currencies Cross Rates
Currencies Updates
Currency Converter

USA Stocks
Arab Stocks

Saudi Arabia 

Economic Calendar
Financial Glossary

Financial Calculators

RSS Feeds [XML]

Corporate Monitor


Real Estate
Submit Your Property

Arab Research
Buy a Research

Press Releases
Submit your PR

Join Newsletters

© 2014 menafn.com All Rights Reserved.  Terms of Service | Privacy Policy | Contact Us | Advertise | About MENAFN | Career Opportunities | Feedback | Help