Quotes: MENA   Enter Symbol: NewsLetter: Search: advanced

The Johannesburg Stock Exchange(JSE)Transfroms its Brand Identity   Join our daily free Newsletter

MENAFN Press - 24/04/2014
No. of Ratings : 0
Add to Mixx!



(MENAFN Press) the Johannesburg Stock Exchange (JSE) (http://www.jse.co.za) revealed its new brand which demonstrates the bourse's identity as a modern African marketplace that connects investors to growth opportunities globally.


The JSE's logo and colour palette moves to a bold black, white and green combination while the typography takes on a clean, digital feel.



The revitalised brand follows on from an extensive brand audit where clients, employees and other stakeholders discussed their perception of the exchange and where the exchange needed to focus its energies.



"At the JSE we've been doing some serious thinking about our positioning in South Africa and the world. Our visual identity needed to represent our position as a leading African exchange which is driven for stakeholder growth and showcase the strong technology component of the business. It also needed to be more accessible to investors," says Zeona Jacobs, Director of Issuer and Investor Relations at the JSE.



The JSE partnered with Interbrand de Villiers on the rebranding project. "Partnering with the JSE on a project as complex and high profile as this was a huge challenge and privilege', says Jeremy Sampson, Group Executive Chairman of Interbrand Sampson de Villiers. 'All organisations need to work very hard to stay relevant, be totally in tune with all stakeholders, plan for the future, ensure they look good at all times whilst continuously coordinating all touch points. To survive and prosper building and maintaining a strong brand is not an option, rather a business imperative.'



From the outset the JSE wanted the new brand to have meaning rather than just being a superfial make-over. The choice of black gives the brand a bold identity while the green symbolises growth and prosperity. The stacked lines or links in both the logo and other elements of the visual identity illustrate the JSE's role as a secure platform for growth. "When you strip everything away, the role of an exchange is to act as a link. A link between listed companies, investors, global markets and between human solutions and digital technology," adds Jacobs.




The rebranding project, due to the extensive consultation, employee involvement and a complete website redesign, took just over a year to complete. "A large component of the JSE's marketing strategy is digitally focused and our website, as a key part of this, needed a complete make-over. The new website fits well with our desire to become more accessible. We want the website to be a rich source of content for existing and potential investors regardless of their level of knowledge as the being the ideal listing destination for companies to list," continues Jacobs.



Along with the change to the exchange's visual identity, brand names such as the Bond Exchange of South Africa (BESA) and the South African Futures Exchange (SAFEX) will fall away. "The JSE acquired SAFEX in 2001 and BESA in 2009 and we believe that these services have now been fully integrated into the exchange's business. This also allows us to promote one cohesive brand rather than a cluster of related brands," concludes Jacobs. The JSE's derivatives clearing house Safcom will now be known as JSE Clear. The JSE's hedge fund platform management business Nautilus, as a differentiated business within the JSE's group of companies, will not change its name.





About JSE
The Johannesburg Stock Exchange (http://www.jse.co.za) is based in South Africa where it has operated as a market place for the trading of financial products for 125 years. It connects buyers and sellers in equity, derivative and debt markets. The JSE is oneof the top 20 exchanges in the world in terms of market capitalisation and is a member of the World Federation of Exchanges (WFE). The JSE offers a fully electronic, efficient, secure market with world class regulation, trading and clearing systems, settlement assurance and risk management. http://www.jse.co.za

 


MENAFN Press




  MENA News Headlines
 Jun 30 2016 - Tennis: Roger Federer ends Willis' Wimbledon fairytaleMuscat Daily
(MENAFN - Muscat Daily) Marcus Willis'' Wimbledon fairytale came to an end against Roger Federer, but the British qualifier''s 6-0, 6-3, 6-4 defeat couldn''t ruin a day to remember for the new star ...

 Jun 30 2016 -  Tough love: psychology of Argentina's Messi relationshipMuscat Daily
(MENAFN - Muscat Daily) Like neurotic parents, Argentines swung from criticism to unconditional love for their star footballer Lionel Messi this week, providing the soccer-mad nation''s many ...

 Jun 30 2016 -  Cricket: Anil Kumble takes charge with eye on bowlersMuscat Daily
(MENAFN - Muscat Daily) Anil Kumble thinks a year - and 17 Test matches - is enough for India to make its mark on all three formats of cricket. Kumble''s one-year contract as coach of the national ...

 Jun 30 2016 - Golden age Hollywood starlet Olivia de Havilland turns 100Muscat Daily
(MENAFN - Muscat Daily) Paris- Screen legend Olivia de Havilland, who turns 100 on Friday, is the last surviving star from "Gone with the Wind" and one of the last great stars of ...

 Jun 30 2016 - Obama to campaign with Clinton, Trump shrinks gapMuscat Daily
(MENAFN - Muscat Daily) Washington- President Barack Obama will campaign with presumptive Democratic White House nominee Hillary Clinton for the first time next Tuesday, as a new poll shows a ...

 Jun 30 2016 - New York's Empire State Building to go dark for TurkeyMuscat Daily
(MENAFN - Muscat Daily) New York- New York''s famed Empire State Building will go dark on Wednesday in tribute to the 41 people killed and 239 wounded in a suicide attack at Istanbul''s main ...

 Jun 30 2016 -  Brazil has 'total confidence' in Olympics securityMuscat Daily
(MENAFN - Muscat Daily) Rio de Janeiro- Brazil has "total confidence" that it can ensure security for more than half a million tourists and athletes attending the Rio Olympics this August, ...

 Jun 30 2016 -  Eight killed as fire guts pharmacy in IndiaMuscat Daily
(MENAFN - Muscat Daily) Mumbai- Eight people were killed when a fire gutted a pharmacy in India''s financial capital Mumbai on Thursday, police said. One other person was seriously injured in the ...

 Jun 30 2016 -  Engine failure, errors by crew led to deadly Taipei crash: reportMuscat Daily
(MENAFN - Muscat Daily) Taipei - A plane crash in Taiwan that killed 43 people when a passenger jet plunged into a river was caused by engine failure and flight crew errors, a damning final ...

 Jun 30 2016 - NY entrepreneur swapping start-ups for charityMuscat Daily
(MENAFN - Muscat Daily) New York- After making millions before turning 40, a New York-based entrepreneur is dreaming of transforming charitable giving by bringing his start-up stardust and ...

more...


 





Google

 
 

Middle East North Africa - Financial Network

MENAFN News Market Data Countries Tools Section  
 

Middle East North Africa - Financial Network
Arabic MENAFN

Main News
News By Industry
News By Country

Islamic Finance News
Private Equity News

How-To Guides
Technology Section

Travel Section

Search News

Market Indices
Quotes & Charts

Global Indices
Arab Indices

Commodoties

Oil & Energy

Currencies Cross Rates
Currencies Updates
Currency Converter

USA Stocks
Arab Stocks
 

Algeria 
Bahrain 
Egypt 
Iraq
Jordan 
Kuwait 
Lebanon
Morocco 
Oman 
Palestine
Qatar 
Saudi Arabia 
Syria
Tunisia 
UAE 
Yemen

Weather
Economic Calendar
Financial Glossary


Financial Calculators

RSS Feeds [XML]

Corporate Monitor

Events

Real Estate
Submit Your Property

Arab Research
Buy a Research

Press Releases
Submit your PR

Join Newsletters


 
© 2014 menafn.com All Rights Reserved.  Terms of Service | Privacy Policy | Contact Us | Advertise | About MENAFN | Career Opportunities | Feedback | Help