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MENAFN - Muscat Daily - 15/04/2014
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(MENAFN - Muscat Daily) Celebrating the concept of art is fashion, the recently concluded Splash Spring Summer'14 fashion show explored varied possibilities of art applied to garments, where each was seen as a blank canvas for free artistic expression. 


Titled Art of Fashion', the show featured this season's newest works of art which will be seen hanging in all Splash stores across the Region. Held at Dubai Studio City, the show enthralled a 3,000 strong audience of style-conscious aficionados from across the Region. Splash presented an inspiring and artful new collection that draws from the bold work of pop art to influences of tribal artistry to the structure of constructivism and the surrealism of prints.


The posh, contemporary evening saw 45 international models sashay down the catwalk which was an industrial space created into an art gallery, offering a clean, minimalist and urban feel. The entire set used only three colours white, teal and grey while real colours were added by way of custom-made art installations and the runway collection. Inspired by the season's trends and the recently concluded catwalk extravaganza, Raza Beig, CEO, Splash & ICONIC, said," At Splash we always strived to work on unique concepts and sets and this season we got inspired by the fact that fashion is an art form and one that is very influential.


A season that is all about structure and minimalistic fashion our runway was a mix of pop to abstract art to nuances of tribal art and surrealism as we presented a collection of high street must haves.'' ''With an aim to maximize the reach of our shows and celebrate fashion on a larger scale, we live streamed our three shows on all our social media platforms along with other leading online platforms across the Region, where a million or more fans and consumers watched the show,'' Raza said.


As the 20 minute action on the ramp came to a halt, the art gallery setting of the show was instantly converted into the after party arena where guests danced into the wee hours of the night on the latest hits. The VIP show was attended by UAE's crme de la crme where Raza Beig walked the red carpet for the finale along with Nisha Jagtiani, amidst a thunderous round of applause.


Titled Art of Fashion', the show featured this season's newest works of art which will be seen hanging in all Splash stores across the Re

 


Muscat Daily




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