Quotes: MENA   Enter Symbol: NewsLetter: Search: advanced

Etihad Airways and Jet Airways Sign Sponsorship of Mumbai Indians Cricket Team  Join our daily free Newsletter

MENAFN Press - 13/04/2014
No. of Ratings : 0
Add to Mixx!

(MENAFN Press) Etihad Airways, the national airline of the United Arab Emirates (UAE), continues to strengthen ties with India and equity partner, Jet Airways, following a new sponsorship deal naming both airlines as principal sponsors and official airlines of the celebrated Mumbai Indians cricket team

This is the Abu Dhabi-based airline's first high profile sports sponsorship in the region and one that underscores its expanding commitment to the Indian market.

A franchise cricket team of the Indian Premier League (IPL), the Mumbai Indians are the largest social sports brand in India and are closely followed by millions of fans across the globe. The team is known for its balance of experienced cricketers as well as the young talented players scouted from India and across the world.

Crowned as champions of the 2013 IPL, the Mumbai Indians will be playing in the Pepsi IPL 2014 Tournament whose first 20 matches will be hosted in the UAE. Along with the Mumbai Indians, seven teams will showcase their cricketing skills in the UAE leg of the tournament which will take place between 16 and 30 April at three different venues: Abu Dhabi, Dubai and Sharjah.

James Hogan, President and Chief Executive Officer of Etihad Airways, said: "As India continues to play an important part in the growth of Etihad Airways, this new sponsorship deal provides an excellent opportunity for us to reinforce our global brand in India, cement our partnership with Jet Airways and forge close and long-lasting relationships with the Indian travelling public, many of whom we know are huge cricket fans

"Sport sponsorships form a major part of Etihad's international marketing strategy. We are delighted to add the Mumbai Indians, the reigning champions of the Indian Premier League, to our growing portfolio of global sporting associations.

Etihad Airways sponsorship portfolio includ, Manchester City Football Club, the Etihad Stadium in Melbourne, Etihad Stadium in Manchester, the Formula 1 Etihad Airways Abu Dhabi Grand Prix, Harlequins Rugby Club, GAA Hurling All Ireland Senior Championship, and most recently the Major League Soccer in the US.

Among the highlights of the sponsorship agreement will be the display of extensive Etihad Airways and Jet Airways branding and messaging beamed across LED pitch-side advertising and on giant screens in the stadium. This will occur during the Mumbai Indians home matches including the tournament's first game which will be played at the Zayed Cricket Stadium in Abu Dhabi. In addition, the airlines' logos will be prominently displayed on the teams' shirts and merchandise.

A comprehensive activation plan with the Mumbai Indians will be held including community programs, competitions and promotions for flights and holidays with the teams' fans

Naresh Goyal, Chairman of Jet Airways, said: "We are excited to team up with Etihad Airways to sponsor the Mumbai Indians, as they prepare to take part in one of crickets' most high profile tournaments featuring top cricketers from all over the world.

Cricket is a hugely popular sport around the world and especially in India. Sponsoring an all-star cricket team like the Mumbai Indians will surely provide our airlines with fantastic brand exposure on a global level and offer an impressive platform to connect with our customers while at the same time engaging with the community.

Etihad Airways currently serves a total of 10 Indian cities which includes Ahmedabad, Bangalore, Chennai, Hyderabad, Kochi, Kozhikode, Mumbai, New Delhi, Trivandrum and the recently launched route to Jaipur.

Etihad Airways and equity partner Jet airways had previously jointly hosted the Manchester City FC football coaching clinics in Mumbai and Delhi in December 2013.

About Etihad Airways
Etihad Airways began operations in 2003, and in 2013 carried 11.5 million passengers. From its Abu Dhabi base Etihad Airways flies to 103 existing or announced passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia and the Americas. The airline has a fleet of 95 Airbus and Boeing aircraft, and more than 220 aircraft on firm order, including 71 Boeing 787s, 25 Boeing 777-X, 62 Airbus A350s and 10 Airbus A380s. Etihad Airways holds equity investments in airberlin, Air Seychelles, Virgin Australia, Aer Lingus, Air Serbia and Jet Airways, and is seeking regulatory approval to invest in Swiss-based regional carrier Darwin Airline. For more information, please visit: www.etihad.com About Jet Airways Group Jet Airways is one of India's premier international airlines recognized for its quality and customer service excellence. The Jet Airways group currently operates a fleet of 113 state-of-the-art wide and narrow-bodied aircraft under the Jet Airways and JetKonnect brand. Jet Airways is a full service airline with one of the youngest fleets in the world and a network that includes flights to 75 destinations spanning the length and breadth of India and destinations in Europe, North America (USA & Canada) , the Middle East and Asia. The JetKonnect service is a dedicated product designed to meet the needs of the low fare segment. With a mixed fleet of Boeings and ATR aircraft, JetKonnect's convenient schedules, reliable service and low fare offer bring greater value and a seamless flying experience to its customers. Jet Airways and JetKonnect together operate over 579 flights daily.



  MENA News Headlines
 Dec 1 2015 - China's Jiangsu Chang to build USD20m plant in OmanMENAFN
(MENAFN) Jiangsu Chang bao Steel Tube Co., the Chinese energy manufacturer specialized in the production of high-end pipes and tubular products for the oil and gas industry, will build up a ...

 Dec 1 2015 - Oman to launch 1st innovative capital companyMENAFN
(MENAFN) Oman intends to launch its first venture capital firm, which will be formed exclusively by investors from the private sector, based on recent reports.The promising company Ethmar will pursue ...

 Dec 1 2015 - Treat for gamers at the Ajyal Creativity HubGulf Times
(MENAFN - Gulf Times) It's not just a treat for film lovers. The third edition of the Ajyal Youth Film Festival at Katara features some exciting breakaways from movies and into the world of video ...

 Dec 1 2015 - "When you have a real person, you have to work with just rice and zucchini"Gulf Times
(MENAFN - Gulf Times) A sparkling portrait of Palestinian pop star Mohammed Assaf, who won the Arab Idol at the age of 23 and instantly blossomed into a symbol of hope and glory for his countrymen, ...

 Dec 1 2015 - Madinat to showcase best of DIFF - 'Honey Night' offers hope for clarifying power of artArab Times
(MENAFN - Arab Times) The Dubai International Film Festival is inviting everyone to experience the true magic of the silver screen at its purpose-built, state-of-the-art screening venue, the Madinat ...

 Dec 1 2015 - Al Rashed play Al Bader in SFEX finals, two KSCAA teams to clashArab Times
(MENAFN - Arab Times) Some excellent matches played during the SFEX 2015, but the best one is yet to come. In the semifinals, Al Bader took on FedEx, while Al Rashed took to DHL. Both were very ...

 Dec 1 2015 - Formula One needs to put on a show - Vettel backs Ferrari to beat Mercedes in 2016Arab Times
(MENAFN - Arab Times) Ferrari team boss Maurizio Arrivabene has made it his mission to wipe the smile off the face of Mercedes counterpart Toto Wolff next season but others fear Formula One is stuck ...

 Dec 1 2015 - Investment chances in Iran to discuss in Oman's conferenceMENAFN
(MENAFN) Investment chances in Iran and the strategic importance of Oman in enabling investment from Asian nations will be the focus of a huge economic conference in Muscat next year.Furthermore; ...

 Dec 1 2015 - Kuwait stocks ebb 4.13 pts lower to close at 5802.36 pts - Banking sector drops 0.07 pctArab Times
(MENAFN - Arab Times) Kuwait stocks ebbed 4.13 points lower to close at 5802.36 points in the red, with a 0.07 percent decrease and a 11.22 percent drop year to date with major sectors closing below ...

 Dec 1 2015 - Al-Dawli inaugurates its 28th branch at Saad Al-Abdullah areaArab Times
(MENAFN - Arab Times) After the recent opening of its branch at Remal Complex in Fahaheel, Kuwait International Bank (KIB) inaugurated its 28th branch at Saad Al-Abdullah area in Jahra, under the ...





Middle East North Africa - Financial Network

MENAFN News Market Data Countries Tools Section  

Middle East North Africa - Financial Network

Main News
News By Industry
News By Country

Islamic Finance News
Private Equity News

How-To Guides
Technology Section

Travel Section

Search News

Market Indices
Quotes & Charts

Global Indices
Arab Indices


Oil & Energy

Currencies Cross Rates
Currencies Updates
Currency Converter

USA Stocks
Arab Stocks

Saudi Arabia 

Economic Calendar
Financial Glossary

Financial Calculators

RSS Feeds [XML]

Corporate Monitor


Real Estate
Submit Your Property

Arab Research
Buy a Research

Press Releases
Submit your PR

Join Newsletters

© 2014 menafn.com All Rights Reserved.  Terms of Service | Privacy Policy | Contact Us | Advertise | About MENAFN | Career Opportunities | Feedback | Help