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MENAFN - Muscat Daily - 08/04/2014
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(MENAFN - Muscat Daily) As people around the globe celebrated World Water Day recently, the KR Group championed the cause across Oman. The conglomerate created an entire Facebook page titled KR Infra EcoLife to raise awareness and educate people on energy and water conservation.

''KR Infra EcoLife was born out of our dedication to spread the importance of conserving water and natural resources. The issue of water scarcity is a concern all over the world and particularly in desert countries such as Oman, which is why we cannot lay enough emphasis on the need to conserve it and be prudent in its usage,'' said N S Vijay Kumar, CEO Infrastructure Group of Khimji Ramdas, the department behind the initiative.

Through its energy efficient and sustainable products, the initiative envisages a possible partnership with government agencies to fully support all endeavours to reduce expenditure on energy and water, thereby reducing the country's footprint on the environment. The drive's Facebook campaign invites participants to take the pledge' to conserve water. All it takes is a simple click on the LIKE' icon for participants to show their support and be apprised of latest updates on sustainable products from KR INFRA.

The Facebook page also carries affiliate links to globally renowned brand Roca's We Are Water Foundation' to spread further awareness of similar initiatives that are carried on globally. Significantly, the KR Group showcases an extensive range of Roca's energy conserving bath appliances, reinforcing the company's commitment to educating people on the importance of conserving water. One such is the cold start tap that epitomises Roca's eco-friendly and environment conscious technologies.

That is not all, there are more interesting topics coming up, such as the Life Changing Designs' by Hector Serano to promote conservation and sustainable living. These new range of products will feature air conditioners, hand dryers, refrigerators and more that all carry sustainable technologies. Environment conservation is a major focus area of the KR Group and comprises a huge segment of the company's CSR eff


 


Muscat Daily




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