Quotes: US MENA   Enter Symbol: NewsLetter: Search: advanced

UAE- Fire drill at Motor Village leaves patrons bemused  Join our daily free Newsletter

MENAFN - Khaleej Times - 06/04/2014
No. of Ratings : 0
Add to Mixx!



(MENAFN - Khaleej Times) 26 most expensive luxury brand cars showcased at at the dubai international financial centre

If you visited dubai’s latest luxury motor show at the wrong — or right — time you could be forgiven for thinking the dubai emergency services’ finest fire engines were also up for grabs.


Luxury brand cars on show at the motor village. -kt photos by amanda fisher



The inaugural five-day motor village kicked off at the dubai international financial centre (difc) last week amid much pr-generated hype but it was an unanticipated interlude that generated the biggest talking point.


On tuesday afternoon as things were heating up on the third day of the show unexpected guests dropped by to — momentarily — pour cold water on the proceedings. a scheduled afternoon fire drill necessitated the clearance of all those clustered in the heart of the financial district leaving multi-million dirham luxury cars unmanned — much to the distress of a young porsche sales representative. “i was like ‘there’s half a million dirhams (here) i cannot leave’.”


People were allowed to return to the venue after about half an hour.


The show saw 26 most-expensive luxury brand cars including a dh2.35 million rolls royce drophead interspersed around the many office blocks cafes and art galleries of difc.


Ranna mokhtarzadeh head of sales for motorsouq — which organised the event — said the fire drill was part of difc’s health and safety measures and just happened to coincide with the motor village. “apparently this area (where the cars were) was absolutely packed after that which is always a good thing.”



A saleswoman at the show said while monday had been slower than the first two days there had been many people registering their interest in the cars on show and taking them for test drives even if there had been no sales as yet.


“after the event you can evaluate how many leads were collected and from those leads how many are real prospects.”


She said she liked the novel approach of motor village in bringing the car showroom to the customers.


“i think it’s a good idea to be here...the people working here don’t have time to go to a showroom often so it makes their lives easier.”


While she said it would lose its novelty to have such a showroom on display year round it would be an interesting idea to have the show rotating around different locations in dubai.


However the logistics of such a travelling motor show means it would not be for the faint-hearted as mokhtarzadeh explained just to get the high-priced vehicles into difc required ingenuity – and daring. “cranes have been lifting the cars up from ground level up over balconies...logistically it’s been quite a challenge a bit nerve-wracking.”


“the dh2.35 million rolls was dangling above my head...and i thought if that is going to fall on me i’m going to die in a 2.35 million crush – a good way to go” she said.


The event had been so successful mokhtarzadeh said she anticipated motor village would become a yearly event while the next step was to replicate the show in abu dhabi.


“the whole thing we do is taking the product to the people.”


Amanda?khaleejtimes.com

 


Khaleej Times




  MENA News Headlines
 Oct 26 2014 - Afghan president visits Saudi ArabiaArab News
(MENAFN - Arab News) KABUL: Afghanistan's President Ashraf Ghani Ahmadzai on Saturday made his first overseas trip since taking office fulfilling an election promise to undertake a religious ...

 Oct 26 2014 - Tens of thousands protest Renzi's job measures in RomeArab News
(MENAFN - Arab News) ROME: Tens of thousands of Italians took to the streets of Rome Saturday for a demo organized by Italy's largest trade union to protest Prime Minister Matteo Renzi's plans to ...

 Oct 26 2014 - France announces big coalition air raid against IS in IraqArab News
(MENAFN - Arab News) PARIS: The international coalition currently battling the IS group in Iraq dropped around 70 bombs on an arsenal and militant training center in a large-scale overnight raid the ...

 Oct 26 2014 - UN climate chief hails EU dealArab News
(MENAFN - Arab News) BONN: The UN's climate chief hailed a European agreement on greenhouse gases Friday as providing 'valuable momentum' for a world pact to be inked in Paris next year.The goals set ...

 Oct 26 2014 - Russia still has troops in Ukraine NATO saysArab News
(MENAFN - Arab News) MONS Belgium: Russia still has troops in eastern Ukraine and retains a very capable force on the border despite a partial withdrawal NATO's military commander said on ...

 Oct 26 2014 - Canadians seek to understand Parliament shootingArab News
(MENAFN - Arab News) OTTAWA Ontario: Authorities and ordinary Canadians sifted through confounding shards of a gunman's life seeking to understand what motivated the man to storm the nation's seat of ...

 Oct 26 2014 - Abu Dhabi int'l Airport traffic up 23.9 percent in SeptemberMENAFN
(MENAFN) Abu Dhabi Airports reported an increase in passenger traffic by 23.9 percent during September compared to the same month last year, with 1.696.651 passengers using the airport during the ...

 Oct 26 2014 - Morocco, Chad sign agreementsMENAFN
(MENAFN) Morocco announced it has signed a set of agreements and memoranda of understanding with Chad regarding several fields, QNA reported.The agreements which were signed by both countries include ...

 Oct 26 2014 - BASF warns on profitsArab News
(MENAFN - Arab News) BERLIN: Chemical and oil company BASF is warning that its profits will come in below its previous forecast in the wake of slower global economic growth and industrial ...

 Oct 26 2014 - Saudi- Fawaz Alhokair's net profit rises 7.72Arab News
(MENAFN - Arab News) JEDDAH: Saudi Arabia retailer Fawaz Abdulaziz Alhokair Co. reported a 7.7 percent rise in second-quarter profit as sales increased and it made foreign exchange gains but the ...

more...


 






Google

Click to Apply

 
 

Middle East North Africa - Financial Network

MENAFN News Market Data Countries Tools Section  
 

Middle East North Africa - Financial Network
Arabic MENAFN

Main News
News By Industry
News By Country

IPO News
Islamic Finance News
Private Equity News

How-To Guides
Technology Section

Travel Section

Search News

Market Indices
Quotes & Charts

Global Indices
Arab Indices

US Markets Details

Commodoties

Oil & Energy

Currencies Cross Rates
Currencies Updates
Currency Converter

USA Stocks
Arab Stocks
 

Algeria 
Bahrain 
Egypt 
Iraq
Jordan 
Kuwait 
Lebanon
Morocco 
Oman 
Palestine
Qatar 
Saudi Arabia 
Syria
Tunisia 
UAE 
Yemen

Weather
Investment Game
Economic Calendar
Financial Glossary

My MENAFN
Portfolio Tracker

Voting

Financial Calculators

RSS Feeds [XML]

Corporate Monitor

Events

Real Estate
Submit Your Property

Arab Research
Buy a Research

Press Releases
Submit your PR

Join Newsletters


 
© 2000 menafn.com All Rights Reserved.  Terms of Service | Privacy Policy | Contact Us | Advertise | About MENAFN | Career Opportunities | Feedback | Help