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MENAFN Press - 03/04/2014
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(MENAFN Press) The newest entertainment destination in the city, Reel Cinemas, The Beach, is now open and is envisaged to be the go-to entertainment destination for residents of Jumeirah Beach Residence and New Dubai

Managed by Emaar Retail LLC, the provider of premium entertainment and leisure, the opulent new venue offers a distinctive cinema experience with a spectacular waterfront location along the shoreline of Dubai Marina.

Reel Cinemas, The Beach is an integral part of the aesthetically designed 'The Beach' lifestyle destination by Meraas Holding.

The cineplex features seven standard screens and three Platinum Movie Suites, in addition to the Platinum Lounge, the ultimate in cinema luxury featuring a full-fledged dedicated kitchen to serve the cinegoers and magnificent views of the Arabian Sea.

Reel Cinemas, The Beach can host nearly 900 people and will have five 3D screens. All cinemas have state-of-the-art projection and audio visual systems. At the elegantly designed cineplex, movie-goers make their way up to a chic Hollywood-style uncluttered hallway with a tinted steel finishing and soft wall-to-wall modern cubic carpeting.

Singapore based RDC Architects Pte Ltd. and Indez Design Consultants integrate the glamour of Hollywood with a contemporary interior design. Attention to the finest details is vident in all aspects of the design including the ergonomic seats with the widest legroom for utmost comfort. Over 70 qualified and trained staff members assure personalised service for movie-goers, particularly guests at the Platinum Movie Suites where gourmet delicacies are served at the seat.

A gourmet popcorn shop, offering large choice of flavours from blueberry to salted caramel is an added attraction

Parking spaces are available within The Beach complex with a validation process allowing movie goers up to 3 hours of free parking. Online booking is now available at www.reelcinemas.ae

Reel Cinemas has set a new standard for the cinema experience in the region with its flagship megaplex at The Dubai Mall, one of the most popular and fastest-growing entertainment destinations in the city, with 22 high-end cinema halls each highlighted by state-of-the-art audio-visual capabilities. One of the largest cineplexes in the region with a seating capacity of 2,800, it also brings innovative concepts including Platinum Movie Suites, an ultra-luxury cinema experience, and The Picturehouse, dedicated to arthouse movies

Reel Cinemas at Dubai Marina Mall is the UAE's first boutique Cineplex 'Premier' bringing unprecedented ergonomics and providing gourmet food experiences to cinegoers at its six screens.

About Emaar Retail LLC:
Emaar Retail LLC, a premier provider of leisure and entertainment experiences, is developing a portfolio of brands in key growth markets and is strategically building new alliances, joint ventures, franchises and licenses. Emaar Retail has developed and manages the business operations for The Dubai Mall's entertainment components including KidZania, SEGA Republic, the Olympic-sized Dubai Ice Rink, Dubai Aquarium & Underwater Zoo and the 22-screen Reel Cinemas. In addition, Emaar Retail has introduced the new SEGA Republic Game Zone and the first 'Premier' Reel Cinemas cineplex at Dubai Marina Mall, and will continue to explore opportunities for developing leisure assets across the region.



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