(MENAFN- Muscat Daily) Canadian retailer, Call it Spring opened it first outlet in Oman at Muscat City Centre on Thursday.
The store, which sells clothing, shoes and accessories, was inaugurated by Omani tennis player Fatma al Nabhani.
Call it Spring, a brand by the Apparel Group, is present in 20 countries around the world, with more than 300 stores across North America, the Middle East, Europe and Asia.
''The concept has been designed to bring a youthful and charismatic nature of the brand,'' says Jean-Pierre Généreux, vice president of brand and concept, Aldo, another brand under the Apparel Group.
Developed in collaboration with renowned New York branding and design specialists Pompei A.D., the new store conveys the brand's universal message of youthful look.
The new space blends contemporary materials and textures with bright colours and neon-lit designs.
The product spaces are gender-specific. The women's section has walls with floral details and bird statues, while the men's section has bold concrete-like shelves.
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