(MENAFN-Khaleej Times) dubai will host premier american luggage brand hartmann?s first store in the middle east in the next three months according to its top official
The dubai mall will be the first point of sale and the mall of the emirates will host the second store this year. there will be total of 10 stores across gulf countries in 2014 ramesh tainwala chief operating officer of samsonite told khaleej times during the launch news conference in dubai.
Us luggage maker samsonite acquired hartmann on august 2 2012 with a $35 million cash transaction. samsonite has more than 100 years of experience in the industry while hartmann joined samsonite with its more-than-140 years of finest craftsmanship.
Talking about the company’s three years plan for hartmann tainwala said: “we see a total of 25 stores by 2016 in the gcc for hartmann. we will also add 15 new samsonite stores in the region this year. the company already has 50 stand-alone samsonite stores across the region.”
He said the company expects more than $25 million sales in the gcc this year. earlier this month the firm declared its annual profits that reached $176.1 million from $148.4 million in 2012 with net sales crossing a record $2 billion up 15 per cent from the previous year.
The company plans to launch its world-renowned collection in only five cities across asia by the summer of 2014. the dubai launch is part of the company’s strategy to tap into the affluent middle east market.
Hartmann has been long adored by affluent american travellers for its finest craftsmanship in addition to innovative functionalities based on the luxurious materials including the highest-quality leather and tweed. hartmann has been profoundly recognised as well as appreciated for its ultimate value and reputation. its clientele includes dignitaries and celebrities including many a presidents of the united states of the modern era.
Hartmann will unveil its newest collection developed by a group of designers recruited from europe america and asia. the collection developed under the theme of “american heritage meets asian spirits” blends together the finest craftsmanship of hartmann and unique materials from asia.
The newest collection is filled with a variety of options including specially-developed lines that reflect the taste of affluent middle eastern travellers on top of the existing lines currently available in europe and america.
Shaheen jamil deputy director at hartmann said: “over the last 140 years hartmann has created a unique niche with its high-quality long-lasting durable travel pieces that sets hartmann apart from the rest of the industry. we are happy to bring this world-class offering to the middle east which understands and appreciates luxury. dubai is part of our select five destinations in asia where we plan to unveil this brand of choice for today’s discerning middle east traveller.”
Hartmann offers a variety of products in the travel luggage handbags briefcases and business bags. the launch in dubai is bound to excite middle east customers who have been yearning for stylish travelling luggage brand armed with luxurious values.
— abdulbasit?khaleejtimes.com
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