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MENAFN - Arab Times - 26/03/2014
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(MENAFN - Arab Times) On a short visit to Kuwait recently, legend of upper cuts and flat sixes, evergreen opening batsman of India, the dashing Virender Sehwag made sure that he took special time out to catch-up with Ghayoor Ahmed, the senior coach of TACK-IIK Children's Cricket Academy, as the duo relived their old days of playing together for the same club, university and guided by the same coach in Delhi. While one went on to become a modern day legend, Ghayoor has become the most accomplished and respected cricket coach in Kuwait at U-15, U-19 & national level.

Virender Sehwag, affectionately called Viru, was invited to Kuwait by City Clinic in collaboration with indiansinkuwait.com in order to promote "Sehwag International School", an initiative on Sehwag's part to give back to the community and people that showered him with great love and admiration. Located in Haryana, India, Sehwag International School (SIS) caters to boarding kids from class 3 all the way up to year 10 with a strong-held belief that a healthy body is what that determines a healthy mind. As a result, various sports and fitness related activities are strongly encouraged in SIS with cricket being at the forefront of them all, as Viru himself is the national pride of Indian Cricket and also the international face for many global brands.

A promotional event aimed at familiarizing Kuwait with SIS was held at Crowne Plaza Hotel sponsored and organized by the senior management of City Clinic and marketed by indiansinkuwait.com to ensure that the right target market turns up for the promotion, which in this case were children and parents. As expected, hundreds of ecstatic and wide-eyed kids turned up to see their cricketing hero in person and were able to learn a lot more about his school with some of them now looking forward to becoming international students at SIS in the near future.

After a long day of press conferences and face to face interaction with hundreds of kids, the forceful Sehwag had a fruitful meeting with the senior coach of TACK-IIK Children's Cricket Academy as they decided to spend the evening together. Apart from reliving the memories of their college days, the main purpose of this meeting was to ensure that maximum numbers of kids are made aware of SIS via TACK-IIK children's cricket academy in Kuwait. They both agreed that a children's academy is the ideal platform to promote a boarding school based around sporting principles, and when that academy is in collaboration with indiansinkuwait.com, you have every ingredient to come up with a result oriented recipe

With more than 75 registrations in less than two months, a name like Pro Sports as the official sports equipment partner and Schneider as the long-term sponsor, TACK in collaboration with indiansinkuwait.com has cemented its place as the leading Children's Cricket Academy in Kuwait with international standard facilities of flood lights, grassy outfields and professionally managed turf wickets

Coach Ghayoor Ahmed assured Sehwag that TACK-IIK will ensure that all registered kids are kept aware of Sehwag International School for the betterment of their respective education & sports related interests, with the final decision taken by the parents in due time. With TACK-IIK Children's Cricket Academy predicted to expand to more than a 100 kids, each registration will subsequently increase the awareness and aid the promotion of SIS.

Sehwag, who has founded SIS, a co-education, boarding institution in Jhajjar, south Gurgaon in the national capital region, is trying his level best to make a comeback to the Indian cricket team, and at the same time, he is very determined to follow through with his social responsibility.Therefore, encouraging parents to convince their children to actively participate in teamsports like cricket has become a norm in this charismatic sportsman's life as he genuinely believes it helps the child grow both physically and mentally

It's no surprise that Sehwag's personal objectives fit perfectly in line with that of TACK-IIK Children's Cricket Academy which was launched earlier this year as part of their corporate social responsibility to help children grow in every way possible. TACK-IIK children's cricket academy is providing parents with an ideal opportunity to fulfill their child's dreams to represent their country's cricket team by giving them the opportunity to harness and enhance their cricketing skills in a safe environment

Teams association for Cricket in Kuwait (TACK) aims to advance the game of cricket in Kuwait through leadership and discipline by providing opportunities and international standard facilities to people from all backgrounds to play competitive cricket. Since its inception in 2009, TACK has come a long way from the desert grounds in Sulaibiakhat to its crowning glory; TACK Entertainment City Cricket Ground in Doha with lush green outfields and international standard floodlights. With 92 teams, more than 2000 registered players and more than 15 tournaments under its belt; TACK is undoubtedly the premier cricket body in Kuwait


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