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AirAsia and Travelport Sign Breakthrough Distribution Agreement  Join our daily free Newsletter

MENAFN Press - 25/03/2014
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(MENAFN Press) Travelport, and AirAsia, one of the leading and fastest growing airlines in Asia, today jointly announce a ground-breaking new partnership which will see AirAsia distribute all of its fares and ancillary services through the Travelport GDS (global distribution channel) for the first time.



As part of the agreement, AirAsia has also signed up for Travelport's industry-leading merchandising technology including its unique aggregated shopping functionality which will enable travel agents to shop, compare and book AirAsia and AirAsia X flights alongside those offered by traditional carriers in exactly the same booking workflow.



AirAsia, the leading and largest low-cost carrier in Asia, services an extensive network covering 87 destinations. During its 12 years of operations, AirAsia has carried over 220 million guests and grown its fleet from just two aircraft to over 150. It has been named the World's Best and Asia's Best Low Cost Airline for five consecutive years at the World Airline Awards



The agreement means that Travelport-connected agents worldwide will be able to search and book competitive fares and popular ancillaries such as checked-in bags, advanced seat selection and in-flight meals offered by all airlines under the AirAsia group.



Commenting on the partnership, Tony Fernandes, AirAsia Group CEO, said: "The Travelport Merchandising Platform offers us the flexibility to connect to the GDS channel and enables us to distribute our low fares to even more travelers as we continue to expand our offering.



Derek Sharp, Managing Director of Global Distribution Sales and Services at Travelport, said, "I am delighted that one of the world's highest profile, low cost airlines has selected Travelport as its partner and is fully embracing what we can uniquely offer through our industry-leading merchandising technology. We look forward to helping AirAsia extend their distribution channel whilst providing more in-demand, low cost air content to our 67,000 travel agency subscribers worldwide.


About The Travelport Merchandising Platform
The Travelport Merchandising Platform was unveiled last April and since then has attracted considerable industry interest. As well as Aggregated Shopping, the platform offers two other components. Travelport Ancillary Services which allows travel agents to sell airline ancillaries such as pre-allocated seating, meals and bags, within their existing workflow rather than by booking on an airline website and Travelport Rich Content and Branding which is scheduled to be launched over the coming months. When launched, this solution will enable airlines to market and retail their products more effectively through customization of product display and content. About AirAsiaAirAsia, the leading and largest low-cost carrier in Asia, services the most extensive network with 87 destinations. Within 12 years of operations, AirAsia has carried over 220 million guests and grown its fleet from just two aircraft to over 150. The airline today is proud to be a truly Asean (Association of Southeast Asian Nations) airline with established operations based in Malaysia, Indonesia, Thailand and the Philippines servicing a network stretching across all Asean countries as well as China, India and Australia. AirAsia was named the World's Best Low Cost Airline in the annual World Airline Survey by Skytrax for five consecutive years from 2009 “ 2013 and the 'World's Leading Low Cost Airline' at the 2013 World Travel Awards.About Travelport (www.travelport.com)Travelport is a leading provider of critical transaction processing solutions and data to companies operating in the global travel industry. With a presence in over 170 countries, approximately 3,500 employees and 2013 net revenue of more than 2.08 billion, Travelport is comprised of the global distribution systems (GDS) business, which includes the Galileo and Worldspan brands, its Airline IT Solutions business and a majority joint venture ownership in eNett. Headquartered in Atlanta, Georgia, Travelport is a privately owned company. Follow Travelport on Twitter at http://twitter.com/Travelport

 


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