Quotes: MENA   Enter Symbol: NewsLetter: Search: advanced

Pepsi Art House joins forces with regional artists to raise funds for Mawaheb From Beautiful People  Join our daily free Newsletter

MENAFN Press - 25/03/2014
No. of Ratings : 0
Add to Mixx!



Pepsi Art Beat
(MENAFN Press) PepsiCo, the leading global food and beverage company, auctioned ten unique pieces by some of the region's leading artists, marking the closing of its successful Pepsi Art House at Art Beat this weekend.



The four-day event, which took place 17-20 March at Dubai International Financial Centre, saw four local artists "Pepsify" a range of everyday objects during live performances at the Pepsi Art House as part of Pepsi's ongoing commitment to offer a platform for young artists to showcase their talent.



The objects, which included a foosball table, fridge and quad bike, raised AED47,300 (12,873) for Mawaheb From Beautiful People, a Dubai-based art studio that supports young artists with disabilities.



Lebanese artist Corrine Martin, Emirati sketcher Humaid Mansoor, portrait painter Victoria Viray and Chilean Lebanese artist Bechara Baroudi all put their own unique stamp on a range of objects during a series of live four-hour performances.



The live shows, along with footage from the auction, will be available to view across a wide range of social media platforms, including Pepsi Arabia's dedicated YouTube page.



Art enthusiasts gathered together to watch the performances and enjoy a refreshing drink from the PepsiCo Mixology Menu while listening to the beats of the resident Pepsi Art House DJ, Mr Mr.



"The first Pepsi Art House at The Art Beat in Dubai was a huge success and we would like to thank everyone, especially our artists, for coming together to celebrate young artistic talent and to raise money for a good cause. PepsiCo is a passionate supporter of art, culture and music, and is always looking at unique ways to support emerging talent. The Pepsi Art House is a demonstration of how we are taking our brand positioning to the next level through events that allow us to directly engage with all Pepsi fans in real time," said Carla Hassan, Chief Marketing Officer at PepsiCo Middle East & Africa.


About PepsiCo
PepsiCo is a global food and beverage leader with net revenues of more than 65 billion and a product portfolio that includes 22 brands that generate more than 1 billion each in annual retail sales. Our main businesses “ Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola “ make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com

 


MENAFN Press




  MENA News Headlines
 Nov 27 2014 - Lebanon mourns 'songbird' SabahArab News
(MENAFN - Arab News) BEIRUT: Iconic Lebanese singer and actress Sabah died Wednesday at the age of 87 after a seven-decade career and a colorful love life that kept her in the headlines until the ...

 Nov 27 2014 - Egypt drops ban on 'adults only' filmArab News
(MENAFN - Arab News) CAIRO: An Egyptian court has revoked a government ban on a film by Lebanese star Haifa Wehbe that had been deemed sexually provocative judicial sources said on Wednesday.In April ...

 Nov 27 2014 - Saudi- Prince vanishes from social mediaArab News
(MENAFN - Arab News) NEW YORK: Prince whose distaste for the music industry's conventions is well known has abruptly disappeared from social media after tentative efforts to promote his two new ...

 Nov 27 2014 - Saudi- Cumberbatch quits smokingArab News
(MENAFN - Arab News) LONDON: 'Sherlock' star Benedict Cumberbatch has revealed he left smoking one month back.The 38-year-old actor said staying away from cigarette is helping him stay healthy ...

 Nov 27 2014 - Saudi- Dilip Kumar perfectly fine: Big BArab News
(MENAFN - Arab News) MUMBAI: Thespian Dilip Kumar is 'perfectly fine' says actor Amitabh Bachchan quashing rumors of the former's health scare.Social networking platforms were abuzz with rumors ...

 Nov 27 2014 - Saudi- Turki Khan: Changing society one step at a timeArab News
(MENAFN - Arab News) Dreams ambitions and determination have no limits dedication to those three traits can take that dreamer ambition-seeker and determined young man or woman to places he or she ...

 Nov 27 2014 - Saudi- Exploring fine art through pencilArab News
(MENAFN - Arab News) Eman Al-Qahtani is a successful talented and ambitious young Saudi artist. She combines thoughts and colors in her paintings. She has her own art method; a painting is to deliver ...

 Nov 27 2014 - Saudi- Qatar lifts 22nd Arabian Gulf CupArab News
(MENAFN - Arab News) Qatar rallied to get the better of Saudi Arabia 2-1 to win the 22nd Arabia Gulf Cup football tournament at the King Fahd International stadium in Riyadh Wednesday night.Playing ...

 Nov 27 2014 - Saudi- Al Kabeer climbs to No. 2 after honors sweep in Globe CupArab News
(MENAFN - Arab News) One mighty performance that saw Al Kabeer Frozen Foods sweep honors had the defending champion moving up the leaderboard after the eighth week in the Thursday League 12th ...

 Nov 27 2014 - Al-Taib wins Fastest Car Race 2014 in RiyadhArab News
(MENAFN - Arab News) Ahmed Al-Taib a Saudi topped the Fastest Car Race 2014 which was organized at Dirab Park racetrack in Riyadh. Al-Taib won the race in a Porsche 911 Turbo which is characterized ...

more...


 






Google

 
 

Middle East North Africa - Financial Network

MENAFN News Market Data Countries Tools Section  
 

Middle East North Africa - Financial Network
Arabic MENAFN

Main News
News By Industry
News By Country

Islamic Finance News
Private Equity News

How-To Guides
Technology Section

Travel Section

Search News

Market Indices
Quotes & Charts

Global Indices
Arab Indices

Commodoties

Oil & Energy

Currencies Cross Rates
Currencies Updates
Currency Converter

USA Stocks
Arab Stocks
 

Algeria 
Bahrain 
Egypt 
Iraq
Jordan 
Kuwait 
Lebanon
Morocco 
Oman 
Palestine
Qatar 
Saudi Arabia 
Syria
Tunisia 
UAE 
Yemen

Weather
Economic Calendar
Financial Glossary


Financial Calculators

RSS Feeds [XML]

Corporate Monitor

Events

Real Estate
Submit Your Property

Arab Research
Buy a Research

Press Releases
Submit your PR

Join Newsletters


 
© 2014 menafn.com All Rights Reserved.  Terms of Service | Privacy Policy | Contact Us | Advertise | About MENAFN | Career Opportunities | Feedback | Help