Quotes: MENA   Enter Symbol: NewsLetter: Search: advanced

Pepsi Art House joins forces with regional artists to raise funds for Mawaheb From Beautiful People  Join our daily free Newsletter

MENAFN Press - 25/03/2014
No. of Ratings : 0
Add to Mixx!



Pepsi Art Beat
(MENAFN Press) PepsiCo, the leading global food and beverage company, auctioned ten unique pieces by some of the region's leading artists, marking the closing of its successful Pepsi Art House at Art Beat this weekend.



The four-day event, which took place 17-20 March at Dubai International Financial Centre, saw four local artists "Pepsify" a range of everyday objects during live performances at the Pepsi Art House as part of Pepsi's ongoing commitment to offer a platform for young artists to showcase their talent.



The objects, which included a foosball table, fridge and quad bike, raised AED47,300 (12,873) for Mawaheb From Beautiful People, a Dubai-based art studio that supports young artists with disabilities.



Lebanese artist Corrine Martin, Emirati sketcher Humaid Mansoor, portrait painter Victoria Viray and Chilean Lebanese artist Bechara Baroudi all put their own unique stamp on a range of objects during a series of live four-hour performances.



The live shows, along with footage from the auction, will be available to view across a wide range of social media platforms, including Pepsi Arabia's dedicated YouTube page.



Art enthusiasts gathered together to watch the performances and enjoy a refreshing drink from the PepsiCo Mixology Menu while listening to the beats of the resident Pepsi Art House DJ, Mr Mr.



"The first Pepsi Art House at The Art Beat in Dubai was a huge success and we would like to thank everyone, especially our artists, for coming together to celebrate young artistic talent and to raise money for a good cause. PepsiCo is a passionate supporter of art, culture and music, and is always looking at unique ways to support emerging talent. The Pepsi Art House is a demonstration of how we are taking our brand positioning to the next level through events that allow us to directly engage with all Pepsi fans in real time," said Carla Hassan, Chief Marketing Officer at PepsiCo Middle East & Africa.


About PepsiCo
PepsiCo is a global food and beverage leader with net revenues of more than 65 billion and a product portfolio that includes 22 brands that generate more than 1 billion each in annual retail sales. Our main businesses “ Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola “ make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com

 


MENAFN Press




  MENA News Headlines
 Dec 29 2014 - Foreign Minister visits Kuwait's embassy in BaghdadKuwait News Agency (KUNA)
(MENAFN - Kuwait News Agency (KUNA)) The First Deputy Prime Minister and Foreign Minister Sheikh Sabah Al-Khaled Al-Hamad Al-Sabah paid a visit to the Kuwait's embassy in Baghdad Sunday.Sheikh Sabah ...

 Dec 29 2014 - Kuwait- State expenditure in FY 2014/2015 to reach KD 23.2 billion - MPKuwait News Agency (KUNA)
(MENAFN - Kuwait News Agency (KUNA)) The state expenditure is expected to amount to KD 23.2 billion in the fiscal year of 2014/2015, said Chairman of the National Assembly's State Budget Committee MP ...

 Dec 29 2014 - 13 airstrikes target ISIL in Syria, IraqKuwait News Agency (KUNA)
(MENAFN - Kuwait News Agency (KUNA)) The US-led coalition against ISIL carried out eight airstrikes in Syria and five in Iraq on Sunday, according to a statement from the Combined Joint Task Force - ...

 Dec 29 2014 - Thousands in Gaza protest to break Israeli siegeKuwait News Agency (KUNA)
(MENAFN - Kuwait News Agency (KUNA)) Thousands of Palestinians demonstrated on Sunday to call for speeding up the reconstruction in Gaza Strip.The protesters started a march from many areas across ...

 Dec 29 2014 - Kuwait- Revealing facts on nat'l development plan true media message - Min.Kuwait News Agency (KUNA)
(MENAFN - Kuwait News Agency (KUNA)) Offering services and revealing facts relevant to the national development plan by official bodies to people is a "true media plan," said Minister of Social ...

 Dec 29 2014 - Belgian jet fighters destroy ISIL-used oil refinery in IraqKuwait News Agency (KUNA)
(MENAFN - Kuwait News Agency (KUNA)) Two Belgian F-16 fighter jets have destroyed an oil refinery which was being used to supply fuel for ISIL vehicles in western Iraq.According to Belgian VRT news ...

 Dec 29 2014 - Dubai's food exports to Russia grow 74 percentMENAFN
(MENAFN) Dubai Exports announced that the food trade with Russia has grown annually by 74 percent between 2011 and 2013, rising to reach USD57.44 million in 2013 compared with USD4.08 million in ...

 Dec 29 2014 - Kuwait- Amiri Diwan mourns demise of Sheikh Salem Abdullah Al-Ahmad Al-Jaber Al-SabahKuwait News Agency (KUNA)
(MENAFN - Kuwait News Agency (KUNA)) The Amiri Diwan mourned the death of Sheikh Salem Abdullah Al-Ahmad Al-Jaber Al-Sabah, who passed away at the age of 65, a statement said on Sunday.A funeral will ...

 Dec 29 2014 - Bahrain Defense Forces chief lauds GCC stance in face of challengesKuwait News Agency (KUNA)
(MENAFN - Kuwait News Agency (KUNA)) The Supreme Commander of Bahrain Defense Forces Field Marshal Sheikh Khalifa bin Ahmad Al Khalifa extolled the responsible stance of GCC states in addressing the ...

 Dec 29 2014 - Kuwait, Iraq ink cooperative deals, MoUsKuwait News Agency (KUNA)
(MENAFN - Kuwait News Agency (KUNA)) Kuwait and Iraq have signed a number of agreements and memos of understanding for bilateral cooperation in various domains, with Kuwait to open two consulates in ...

more...


 






Google

 
 

Middle East North Africa - Financial Network

MENAFN News Market Data Countries Tools Section  
 

Middle East North Africa - Financial Network
Arabic MENAFN

Main News
News By Industry
News By Country

Islamic Finance News
Private Equity News

How-To Guides
Technology Section

Travel Section

Search News

Market Indices
Quotes & Charts

Global Indices
Arab Indices

Commodoties

Oil & Energy

Currencies Cross Rates
Currencies Updates
Currency Converter

USA Stocks
Arab Stocks
 

Algeria 
Bahrain 
Egypt 
Iraq
Jordan 
Kuwait 
Lebanon
Morocco 
Oman 
Palestine
Qatar 
Saudi Arabia 
Syria
Tunisia 
UAE 
Yemen

Weather
Economic Calendar
Financial Glossary


Financial Calculators

RSS Feeds [XML]

Corporate Monitor

Events

Real Estate
Submit Your Property

Arab Research
Buy a Research

Press Releases
Submit your PR

Join Newsletters


 
© 2014 menafn.com All Rights Reserved.  Terms of Service | Privacy Policy | Contact Us | Advertise | About MENAFN | Career Opportunities | Feedback | Help