Quotes: MENA   Enter Symbol: NewsLetter: Search: advanced

Pepsi Art House joins forces with regional artists to raise funds for Mawaheb From Beautiful People  Join our daily free Newsletter

MENAFN Press - 25/03/2014
No. of Ratings : 0
Add to Mixx!



Pepsi Art Beat
(MENAFN Press) PepsiCo, the leading global food and beverage company, auctioned ten unique pieces by some of the region's leading artists, marking the closing of its successful Pepsi Art House at Art Beat this weekend.



The four-day event, which took place 17-20 March at Dubai International Financial Centre, saw four local artists "Pepsify" a range of everyday objects during live performances at the Pepsi Art House as part of Pepsi's ongoing commitment to offer a platform for young artists to showcase their talent.



The objects, which included a foosball table, fridge and quad bike, raised AED47,300 (12,873) for Mawaheb From Beautiful People, a Dubai-based art studio that supports young artists with disabilities.



Lebanese artist Corrine Martin, Emirati sketcher Humaid Mansoor, portrait painter Victoria Viray and Chilean Lebanese artist Bechara Baroudi all put their own unique stamp on a range of objects during a series of live four-hour performances.



The live shows, along with footage from the auction, will be available to view across a wide range of social media platforms, including Pepsi Arabia's dedicated YouTube page.



Art enthusiasts gathered together to watch the performances and enjoy a refreshing drink from the PepsiCo Mixology Menu while listening to the beats of the resident Pepsi Art House DJ, Mr Mr.



"The first Pepsi Art House at The Art Beat in Dubai was a huge success and we would like to thank everyone, especially our artists, for coming together to celebrate young artistic talent and to raise money for a good cause. PepsiCo is a passionate supporter of art, culture and music, and is always looking at unique ways to support emerging talent. The Pepsi Art House is a demonstration of how we are taking our brand positioning to the next level through events that allow us to directly engage with all Pepsi fans in real time," said Carla Hassan, Chief Marketing Officer at PepsiCo Middle East & Africa.


About PepsiCo
PepsiCo is a global food and beverage leader with net revenues of more than 65 billion and a product portfolio that includes 22 brands that generate more than 1 billion each in annual retail sales. Our main businesses “ Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola “ make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com

 


MENAFN Press




  MENA News Headlines
 Aug 29 2015 - Abraaj exists Condor Travel stake to CarlyleMENAFN
(MENAFN) Dubai-based Abraaj Group has announced the signing of an agreement to exit its stake in Condor Travel to The Carlyle Group.The exit, through Abraaj's Latin American Fund, marks the first ...

 Aug 29 2015 - GCC construction contracts to drop to USD194b in 2015MENAFN
(MENAFN) Construction in the GCC will increase in value despite a slight dip in the overall contract awards this year caused in part by cheap oil, according to an industry expert.The man behind the ...

 Aug 29 2015 - Middle East business confidence continues to drop in Q2MENAFN
(MENAFN) Business confidence in the Middle East continued to fall in the second quarter of 2015, but not as quickly as it had in the first three months of the year, according to a new survey.The ...

 Aug 29 2015 - 9 hours battling death at sea off the Libyan coastThe Peninsula
(MENAFN - The Peninsula) Pakistani teenager Shefaz Hamza spent nine hours at sea clinging to the wreckage of a migrant boat that sank off Libya. By the time the coast guard arrived his mother and ...

 Aug 29 2015 - Qatar Exchange index jumps 3.08pcThe Peninsula
(MENAFN - The Peninsula) Qatar Exchange (QE) index finished in the green yesterday, after a sharp rise in all sectors. The market gained 3.08 percent or 337.84 points to reach 11,295.46. The market ...

 Aug 29 2015 - Arabs brace for weak oil for rest of 2015The Peninsula
(MENAFN - The Peninsula) A second oil price rout of 2015 has forced Arab Opec members to cut their price expectations for this year, showing they are prepared to tolerate cheaper crude for longer to ...

 Aug 29 2015 - Lebanon- Hezbollah, Christian allies boycott cabinet meetingThe Peninsula
(MENAFN - The Peninsula) The Lebanese Shia group Hezbollah and allied Christian politicians boycotted a cabinet meeting yesterday, a sign of rising political tensions that have paralysed Prime ...

 Aug 29 2015 - IS kills two generals in IraqThe Peninsula
(MENAFN - The Peninsula) suicide attack claimed by the Islamic State (IS) group killed two Iraqi generals yesterday in the key battleground province of Anbar, as the militants made gains in ...

 Aug 29 2015 - Iraq- At least 11 Daesh Militants Killed in AnbarThe Peninsula
(MENAFN - The Peninsula) 11 Daesh militants, some of them belonging to foreign nationalities, were killed in a pre-emptive attack against a hideout of the organization east of Ramadi city, in Anbar ...

 Aug 29 2015 - At least 78 dead in Libya refugee boat disasterThe Peninsula
(MENAFN - The Peninsula) At least 76 people have died after a ship carrying hundreds of migrants and refugees sank off the coast of Libya, the Libyan Red Crescent said Friday. The United Nations ...

more...


 






Google

Click to Apply

 
 

Middle East North Africa - Financial Network

MENAFN News Market Data Countries Tools Section  
 

Middle East North Africa - Financial Network
Arabic MENAFN

Main News
News By Industry
News By Country

Islamic Finance News
Private Equity News

How-To Guides
Technology Section

Travel Section

Search News

Market Indices
Quotes & Charts

Global Indices
Arab Indices

Commodoties

Oil & Energy

Currencies Cross Rates
Currencies Updates
Currency Converter

USA Stocks
Arab Stocks
 

Algeria 
Bahrain 
Egypt 
Iraq
Jordan 
Kuwait 
Lebanon
Morocco 
Oman 
Palestine
Qatar 
Saudi Arabia 
Syria
Tunisia 
UAE 
Yemen

Weather
Economic Calendar
Financial Glossary


Financial Calculators

RSS Feeds [XML]

Corporate Monitor

Events

Real Estate
Submit Your Property

Arab Research
Buy a Research

Press Releases
Submit your PR

Join Newsletters


 
© 2014 menafn.com All Rights Reserved.  Terms of Service | Privacy Policy | Contact Us | Advertise | About MENAFN | Career Opportunities | Feedback | Help