Quotes: US MENA   Enter Symbol: NewsLetter: Search: advanced

Pepsi Art House joins forces with regional artists to raise funds for Mawaheb From Beautiful People  Join our daily free Newsletter

MENAFN Press - 25/03/2014
No. of Ratings : 0
Add to Mixx!



Pepsi Art Beat
(MENAFN Press) PepsiCo, the leading global food and beverage company, auctioned ten unique pieces by some of the region's leading artists, marking the closing of its successful Pepsi Art House at Art Beat this weekend.



The four-day event, which took place 17-20 March at Dubai International Financial Centre, saw four local artists "Pepsify" a range of everyday objects during live performances at the Pepsi Art House as part of Pepsi's ongoing commitment to offer a platform for young artists to showcase their talent.



The objects, which included a foosball table, fridge and quad bike, raised AED47,300 (12,873) for Mawaheb From Beautiful People, a Dubai-based art studio that supports young artists with disabilities.



Lebanese artist Corrine Martin, Emirati sketcher Humaid Mansoor, portrait painter Victoria Viray and Chilean Lebanese artist Bechara Baroudi all put their own unique stamp on a range of objects during a series of live four-hour performances.



The live shows, along with footage from the auction, will be available to view across a wide range of social media platforms, including Pepsi Arabia's dedicated YouTube page.



Art enthusiasts gathered together to watch the performances and enjoy a refreshing drink from the PepsiCo Mixology Menu while listening to the beats of the resident Pepsi Art House DJ, Mr Mr.



"The first Pepsi Art House at The Art Beat in Dubai was a huge success and we would like to thank everyone, especially our artists, for coming together to celebrate young artistic talent and to raise money for a good cause. PepsiCo is a passionate supporter of art, culture and music, and is always looking at unique ways to support emerging talent. The Pepsi Art House is a demonstration of how we are taking our brand positioning to the next level through events that allow us to directly engage with all Pepsi fans in real time," said Carla Hassan, Chief Marketing Officer at PepsiCo Middle East & Africa.


About PepsiCo
PepsiCo is a global food and beverage leader with net revenues of more than 65 billion and a product portfolio that includes 22 brands that generate more than 1 billion each in annual retail sales. Our main businesses “ Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola “ make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com

 






  MENA News Headlines
 Aug 2 2014 - Arabtec profits up 11 percent in Q2MENAFN
(MENAFN) Arabtec, the UAE construction company, reported an 11 percent rise of its profit in the second quarter of 2014, The Peninsula Qatar reported.Net profit climbed to USD28.1 million in the ...

 Aug 2 2014 - Qatar's MPHC net profit hits USD246.8m in H1MENAFN
(MENAFN) Mesaieed Petrochemical Holding Company (MPHC) posted a net profit of USD 246.8million in the first half of the year, The Peninsula Qatar reported.The group consists of six companies, as all ...

 Aug 2 2014 - Alitalia sets date to finalize Etihad dealMENAFN
(MENAFN) According to the Italian transport minister, Alitalia Airline is due to finalize a tie-up deal with Abu Dhabi"s Etihad on Aug. 8, Arab News reported.Italy"s government is keen to sell a 49 ...

 Aug 2 2014 - Gulf Air launches 2 more weekly flights to KuwaitMENAFN
(MENAFN) Gulf Air has announced an increase in flights between Bahrain and Kuwait from 40 to 42 per week, Gulf Daily News reported.The Bahraini carrier said that the decision follows an increase in ...

 Aug 2 2014 - India hires 'monkey men' to combat macaque menaceArab News
(MENAFN - Arab News) W DELHI: India has hired a group of monkey impersonators to scare the real marauding animals away from Parliament and other key buildings in the nation's capital officials said ...

 Aug 2 2014 - 'Katy is a wonderful person' says ObamaArab News
(MENAFN - Arab News) SHINGTON: In what might be the ultimate seal of approval Barack Obama hailed Katy Perry as a 'wonderful person" reported Daily Mail.The US President hosted the 'Dark Horse" ...

 Aug 2 2014 - Whimsical TV movie is a massive hit on social mediaArab News
(MENAFN - Arab News) SHINGTON: Whimsical TV disaster movie 'Sharknado 2" reeled in 3.9 million viewers the Syfy specialty channel said recently one day after the sequel's broadcast.The followup to ...

 Aug 2 2014 - Disgraced star seeks to appeal convictionArab News
(MENAFN - Arab News) NDON: Jailed children's entertainer Rolf Harris has applied for permission to appeal against his convictions for a string of sex offenses in Britain judicial officials said ...

 Aug 2 2014 - Shahrukh is 'king' of BollywoodArab News
(MENAFN - Arab News) MBAI: Superstar Salman Khan who has been delivering hit films back-to-back feels his arch rival Shahrukh Khan is the 'King of Bollywood" reports The Hindu.Salman has become the ...

 Aug 2 2014 - Saving Private Smith: The real WWI story that beats HollywoodArab News
(MENAFN - Arab News) VING PRIVATE RYAN became a Hollywood classic with its heroic tale of how a World War II soldier was rescued from the front line after losing three of his brothers in action.But ...

more...


 






Google

 
 

Middle East North Africa - Financial Network

MENAFN News Market Data Countries Tools Section  
 

Middle East North Africa - Financial Network
Arabic MENAFN

Main News
News By Industry
News By Country

IPO News
Islamic Finance News
Private Equity News

How-To Guides
Technology Section

Travel Section

Search News

Market Indices
Quotes & Charts

Global Indices
Arab Indices

US Markets Details

Commodoties

Oil & Energy

Currencies Cross Rates
Currencies Updates
Currency Converter

USA Stocks
Arab Stocks
 

Algeria 
Bahrain 
Egypt 
Iraq
Jordan 
Kuwait 
Lebanon
Morocco 
Oman 
Palestine
Qatar 
Saudi Arabia 
Syria
Tunisia 
UAE 
Yemen

Weather
Investment Game
Economic Calendar
Financial Glossary

My MENAFN
Portfolio Tracker

Voting

Financial Calculators

RSS Feeds [XML]

Corporate Monitor

Events

Real Estate
Submit Your Property

Arab Research
Buy a Research

Press Releases
Submit your PR

Join Newsletters


 
© 2000 menafn.com All Rights Reserved.  Terms of Service | Privacy Policy | Contact Us | Advertise | About MENAFN | Career Opportunities | Feedback | Help