Quotes: MENA   Enter Symbol: NewsLetter: Search: advanced

Nissan is once again the most awarded automotive brand at Dubai Lynx  Join our daily free Newsletter

MENAFN Press - 24/03/2014
No. of Ratings : 0
Add to Mixx!



(MENAFN Press) Nissan has once again claimed the most awards of any automotive manufacturer at the Dubai Lynx Festival of Creativity.



Nissan collected three awards in total, claiming 'gold' in the typography category for its 'Crash Text Dummies' campaign; its Lebanon distributor, Rymco, claimed 'silver' for the quality of its Corporate PR communications; while the innovative GT-Academy programme won 'bronze' in the Branded Content category.



This follows success last year when Nissan became the most awarded automotive brand across the Middle East in 2013 for its marketing campaigns with 'Crash Text Dummies' having previously won at both the MENA Cristal 2013 and the Global Cristal Ceremony 2013



Samir Cherfan, Managing Director at Middle East said: "Nissan's ambition is to lead the automotive industry in the Middle East, not just in sales but also in quality of service and our communication with customers. One way we do this is by taking an innovative approach to marketing which delivers excitement and engagement. Through these campaigns we aim to not only educate thpublic about our product offerings, but build relationships and reinforce trust




"Our success at Dubai Lynx is testament to our leadership of the automotive industry in creating impactful, relevant and memorable campaigns which resonate with the region's customers.



Nissan's grand gold award winner, 'Crash Text Dummies', utilized a 1.8 metre sculpture of the letters 'FYI' to illustrate the dangers of texting while driving. Targeted at young people in a form and language that resonated with them, sites were chosen at leading universities to create broad awareness.



The 2014 Dubai Lynx Festival of Creativity celebrates and honors pioneers in the creative field. The spectacular gala evening at the MENA Salam Jumeirah Dubai, saw hundreds of the media industry's most creative leaders and VIPs come together to recognize the best campaigns from the past year. In addition to Samir Cherfan, Nissan was represented by Monal Zeidan, Director of Marketing at Nissan Middle East, as well as Yolande Pineda, General Manager-Corporate Communications at Nissan Middle East



About Nissan Middle East:
Nissan Motor Co., Ltd., Japan's second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with approximately 236,000 employees globally, Nissan sold more than 4.9 million vehicles and generated revenue of 9.6 trillion yen (USD 116.16 billion) in fiscal 2012. Nissan delivers a comprehensive range of over 60 models under the Nissan and Infiniti brands. In 2010, Nissan introduced the Nissan LEAF, and continues to lead in zero-emission mobility. The LEAF, the first mass-market, pure-electric vehicle launched globally, is now the best-selling EV in history.Please visit the Nissan Media Channel on www.nissan-me.com or 'Like' us at http://www.facebook.com/NissanMEor 'follow' us on https://twitter.com/NissanME

 


MENAFN Press




  MENA News Headlines
 Jul 30 2016 - Villa for sale in Egypt or Apartment for sale in CairoMENAFN Press
(MENAFN Press) google_ad_client = "pub-7060895361757846"; /* MPR 200x200, created 7/14/10 */ google_ad_slot = "9848691929"; google_ad_width = 200; google_ad_height = 200; Cairo Egypt ...

 Jul 30 2016 - Respected Dermatologist, Ellen Burov, MD, FAAD, will Have her Outstanding Achievements Featured in The Leading Physicians of the WorldMENAFN Press
(MENAFN Press) Respected Dermatologist, Ellen Burov, MD, FAAD, will Have her Outstanding Achievements Featured in The Leading Physicians of the World Posted by admin on July 30, 2016 New York ...

 Jul 30 2016 - Jordan's public debt drops to USD35.35bnMENAFN
(MENAFN) Jordan's public debt amounted up to USD35.35bn in May this year, comprising 92.6 percent of its GDP estimated by the Finance Ministry at USD38.19bn.On the other hand, the debt of the ...

 Jul 30 2016 - Saudi's Vision 2030 to enhance digital economyMENAFN
(MENAFN) Saudi Arabia embarked on National Transformation Program 2020 and Vision 2030, to foster a digital culture and shifting more to digital economy.With a digital economy, more jobs can be made ...

 Jul 30 2016 - Dubai's Nakheel profit grows by USD402.9mnMENAFN
(MENAFN) Dubai developer Nakheel posted flat second-quarter profit increase, which reached USD402.98mn in Q2.Moreover, the firm's profit for the first six months of this year was USD0.80bn, up from ...

 Jul 30 2016 - Wisconsin Mesothelioma Victims Center Now Offers a Diagnosed Person in Wisconsin a Free Service Designed to Ensure They Are Working Directly with The Nation's Best Lawyers For Better CompensationMENAFN Press
(MENAFN Press) Wisconsin Mesothelioma Victims Center Now Offers a Diagnosed Person in Wisconsin a Free Service Designed to Ensure They Are Working Directly with The Nation's Best Lawyers For Better ...

 Jul 30 2016 - 360Heros Announces Rebrand, Unveils New Name and Company DirectionMENAFN Press
(MENAFN Press) 360Heros Announces Rebrand, Unveils New Name and Company Direction 360Heros Inc, a company specializing in 360 video technology, has announced a rebrand. A new company name, ...

 Jul 30 2016 - Cinnamon Colomboscope as 'Testing Grounds' for art reflecting on the impact technology has on our worldMENAFN Press
(MENAFN Press) Cinnamon Colomboscope as ''Testing Grounds'' for art reflecting on the impact technology has on our world Screenshot from web browser extension and installation Blue Empire New ...

 Jul 30 2016 - Debut Single "White Lies" Released By Norwegian Duo "Language of Clouds"MENAFN Press
(MENAFN Press) Debut Single "White Lies" Released By Norwegian Duo "Language of Clouds" Language of Clouds - White Lies (cover) Language of Clouds (Linn Kathrin Taklo & ...

 Jul 30 2016 - UK Pet Insurance Industry Key Trends, Company Profiles and Opportunities to 2019 Now Available at ReportsWeb.comMENAFN Press
(MENAFN Press) UK Pet Insurance Industry Key Trends, Company Profiles and Opportunities to 2019 Now Available at ReportsWeb.com UK Pet Insurance Market Report 2016-2019 - Analysis, Trends, ...

more...


 





Google

 
 

Middle East North Africa - Financial Network

MENAFN News Market Data Countries Tools Section  
 

Middle East North Africa - Financial Network
Arabic MENAFN

Main News
News By Industry
News By Country

Islamic Finance News
Private Equity News

How-To Guides
Technology Section

Travel Section

Search News

Market Indices
Quotes & Charts

Global Indices
Arab Indices

Commodoties

Oil & Energy

Currencies Cross Rates
Currencies Updates
Currency Converter

USA Stocks
Arab Stocks
 

Algeria 
Bahrain 
Egypt 
Iraq
Jordan 
Kuwait 
Lebanon
Morocco 
Oman 
Palestine
Qatar 
Saudi Arabia 
Syria
Tunisia 
UAE 
Yemen

Weather
Economic Calendar
Financial Glossary


Financial Calculators

RSS Feeds [XML]

Corporate Monitor

Events

Real Estate
Submit Your Property

Arab Research
Buy a Research

Press Releases
Submit your PR

Join Newsletters


 
© 2014 menafn.com All Rights Reserved.  Terms of Service | Privacy Policy | Contact Us | Advertise | About MENAFN | Career Opportunities | Feedback | Help