Quotes: MENA   Enter Symbol: NewsLetter: Search: advanced

Nissan is once again the most awarded automotive brand at Dubai Lynx  Join our daily free Newsletter

MENAFN Press - 24/03/2014
No. of Ratings : 0
Add to Mixx!



(MENAFN Press) Nissan has once again claimed the most awards of any automotive manufacturer at the Dubai Lynx Festival of Creativity.



Nissan collected three awards in total, claiming 'gold' in the typography category for its 'Crash Text Dummies' campaign; its Lebanon distributor, Rymco, claimed 'silver' for the quality of its Corporate PR communications; while the innovative GT-Academy programme won 'bronze' in the Branded Content category.



This follows success last year when Nissan became the most awarded automotive brand across the Middle East in 2013 for its marketing campaigns with 'Crash Text Dummies' having previously won at both the MENA Cristal 2013 and the Global Cristal Ceremony 2013



Samir Cherfan, Managing Director at Middle East said: "Nissan's ambition is to lead the automotive industry in the Middle East, not just in sales but also in quality of service and our communication with customers. One way we do this is by taking an innovative approach to marketing which delivers excitement and engagement. Through these campaigns we aim to not only educate thpublic about our product offerings, but build relationships and reinforce trust




"Our success at Dubai Lynx is testament to our leadership of the automotive industry in creating impactful, relevant and memorable campaigns which resonate with the region's customers.



Nissan's grand gold award winner, 'Crash Text Dummies', utilized a 1.8 metre sculpture of the letters 'FYI' to illustrate the dangers of texting while driving. Targeted at young people in a form and language that resonated with them, sites were chosen at leading universities to create broad awareness.



The 2014 Dubai Lynx Festival of Creativity celebrates and honors pioneers in the creative field. The spectacular gala evening at the MENA Salam Jumeirah Dubai, saw hundreds of the media industry's most creative leaders and VIPs come together to recognize the best campaigns from the past year. In addition to Samir Cherfan, Nissan was represented by Monal Zeidan, Director of Marketing at Nissan Middle East, as well as Yolande Pineda, General Manager-Corporate Communications at Nissan Middle East



About Nissan Middle East:
Nissan Motor Co., Ltd., Japan's second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with approximately 236,000 employees globally, Nissan sold more than 4.9 million vehicles and generated revenue of 9.6 trillion yen (USD 116.16 billion) in fiscal 2012. Nissan delivers a comprehensive range of over 60 models under the Nissan and Infiniti brands. In 2010, Nissan introduced the Nissan LEAF, and continues to lead in zero-emission mobility. The LEAF, the first mass-market, pure-electric vehicle launched globally, is now the best-selling EV in history.Please visit the Nissan Media Channel on www.nissan-me.com or 'Like' us at http://www.facebook.com/NissanMEor 'follow' us on https://twitter.com/NissanME

 


MENAFN Press




  MENA News Headlines
 May 27 2016 - Qatar- Five key clashes in the Champions League finalThe Peninsula
(MENAFN - The Peninsula) The 2016 UEFA Champions League Final logo at the Piazza Duomo in Milan, Italy, on 26 May 2016. EPA/DANIEL DAL ZENNARO Madrid:Real Madrid face local rivals Atletico Madrid ...

 May 27 2016 - Qatar- Al Shaqab students graduate at a glittering ceremonyThe Peninsula
(MENAFN - The Peninsula) Students who received equestrian training at Al Shaqab, pose for a photograph with special guests during their graduation ceremony after receiving their certificates ...

 May 27 2016 - Qatar- Four international players to continue with Al RayyanThe Peninsula
(MENAFN - The Peninsula) Ali Salem Afifa, Head of Football at Al Rayyan Doha: Following a successful local football season, Al Rayyan have secured the services of their four foreign players ...

 May 27 2016 - UAE plays vital role in development projects in JordanMENAFN
(MENAFN) Abu Dhabi Fund for Development (ADFD) and Jordan worked together towards achieving their sustainable development goals, supporting projects in fundamental sectors.Moreover, ADFD has funded ...

 May 27 2016 - Cairo USD 3.6bn residential project attracts foreign investmentMENAFN
(MENAFN) The Ministry of housing introduced Egypt's biggest upcoming project, USD 3.6bn Mountain View iCity, which will be launched in New Cairo.Furthermore, the project's main layout will encompass ...

 May 27 2016 - Qatar, Luxembourg trade relations growMENAFN
(MENAFN) Qatar and Luxembourg have viewed growth due to the exchange of official visits between the two sides and the signing of mutual deal on many areas.Moreover, Qatar sees innovation as a main ...

 May 26 2016 - Saudi- Living cost index in the Kingdom rises 0.2% in AprilSaudi Press Agency
(MENAFN - Saudi Press Agency) Riyadh, Sha'ban 19, 1437, May 26, 2016, SPA -- The index of the cost of living in the Kingdom rose by 0.2% during the month of April 2016 compared to the previous month ...

 May 26 2016 - Governor of Riyadh Region receives Cyprus' AmbassadorSaudi Press Agency
(MENAFN - Saudi Press Agency) Riyadh, Sha'ban 19, 1437, May 26, 2016, SPA -- Prince Faisal bin Bandar bin Abdulaziz, Governor of Riyadh region, received here today the Ambassador of Cyprus to the ...

 May 26 2016 - Israeli warplanes launch raids on Gaza StripSaudi Press Agency
(MENAFN - Saudi Press Agency) Ramallah, 19 Sha'ban, 1437, May 26, 2016, SPA -- Israeli warplanes launched today a series of air raids on sites and targets in the Gaza Strip. Local security sources ...

 May 26 2016 - Saudi- Three dead, many injured in Mumbai chemical factory blastSaudi Press Agency
(MENAFN - Saudi Press Agency) New Delhi, Sha'ban 19, 1437, May 26, 2016, SPA -- At least three people have died and several have been injured in a huge blast at a chemical factory on the outskirts ...

more...


 





Google

 
 

Middle East North Africa - Financial Network

MENAFN News Market Data Countries Tools Section  
 

Middle East North Africa - Financial Network
Arabic MENAFN

Main News
News By Industry
News By Country

Islamic Finance News
Private Equity News

How-To Guides
Technology Section

Travel Section

Search News

Market Indices
Quotes & Charts

Global Indices
Arab Indices

Commodoties

Oil & Energy

Currencies Cross Rates
Currencies Updates
Currency Converter

USA Stocks
Arab Stocks
 

Algeria 
Bahrain 
Egypt 
Iraq
Jordan 
Kuwait 
Lebanon
Morocco 
Oman 
Palestine
Qatar 
Saudi Arabia 
Syria
Tunisia 
UAE 
Yemen

Weather
Economic Calendar
Financial Glossary


Financial Calculators

RSS Feeds [XML]

Corporate Monitor

Events

Real Estate
Submit Your Property

Arab Research
Buy a Research

Press Releases
Submit your PR

Join Newsletters


 
© 2014 menafn.com All Rights Reserved.  Terms of Service | Privacy Policy | Contact Us | Advertise | About MENAFN | Career Opportunities | Feedback | Help