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MENAFN - Khaleej Times - 21/03/2014
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(MENAFN -Khaleej Times) abu dhabi?s retail landscape is expanding by the day and the uae has the highest concentration of luxury brands in the middle east

The british embassy and premium british department store house of fraser abu dhabi jointly hosted a fashion show here to celebrate the opening of house of fraser’s first international flagship store at the world trade centre mall abu dhabi.

The event which was part of ‘great week uae’ which concluded on thursday showcased highlights of house of fraser’s spring/summer 2014 collections across womenswear menswear and childrenswear. the scenes included key pieces from the british brands available at house of fraser including victoria beckham denim alexander mcqueen vivienne westwood markus lupfer joseph and kurt geiger.

Other looks showcased the local designer offerings to be found at house of fraser including abayas from ush and whoop and eveningwear from international brands including carolina herrera see by chloe and dkny.

‘great week uae’ organised by uk trade and investment brought a mission of over 40 british companies from the retail luxury and design industries to showcase their world leading products to a uae audience.

The uk is a global leader in retail design and luxury goods and british brands are already succeeding on the international stage. the opening of house of fraser in abu dhabi — a leading british department store with over 60 locations across the uk and ireland — is a testament to british brand awareness and the popularity of british household names across all corners of the world.

Abu dhabi’s retail landscape is expanding by the day and the uae has the highest concentration of luxury brands in the middle east. as the uae develops its creative and retail industries there are increasing opportunities for collaboration with the united kingdom.

Speaking at the event the uk ambassador to the uae dominic jermey said: “what a lineup of british brands! tonight has been a brilliant demonstration that fashion and retail are cornerstones of britain’s creative industries. and what a pleasure to have house of fraser playing such a central role in ‘great week uae’ with such a vivid celebration that british companies remain at the cutting edge of style creativity and innovation. coupled with abu dhabi’s impressive expansion in the retail industry i’m certain of great uk-uae collaboration going forward.”

Nabil daud chief executive of retail arabia international and house of fraser abu dhabi said: “house of fraser is an iconic premium british department store and we are thrilled to showcase the british brand offering we have brought to the region and to demonstrate the brands we have in store that also appeal to the middle eastern consumer.”

— business?khaleejtimes.com


Khaleej Times

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