Quotes: US MENA   Enter Symbol: NewsLetter: Search: advanced

Nestlé Launches Choose Wellness, a movement for a healthier Middle East  Join our daily free Newsletter

MENAFN Press - 19/03/2014
No. of Ratings : 0
Add to Mixx!



(MENAFN Press) Nestl, the world's leading Nutrition, Health and Wellness Company, is inviting everyone across the Middle East to join its new "Nestl Choose Wellness" movement by pledging to eat healthier, move more and live better



"Designed to encourage the adoption of healthy habits through a series of fun and interactive initiatives, Nestl Choose Wellness will provide tips and tools to help people take simple steps on their journey to making a real difference," said Zeinab Maktabi, Nutrition, Health & Wellness Manager at Nestl Middle East. "Leading a healthy lifestyle starts at home, with family and friends, and we believe every single choice counts."



The movement, which includes Lebanon, Jordan and the GCC, aims to help combat the growing rates of lifestyle diseases and obesity. The region has one of the highest rates of diabetes and obesity in the world. Six out of the top ten countries for prevalence of diabetes are in the Middle East according to the International Diabetes Federation. Additionally, Obesity rates in the region are among the highest in the world, according to the United Nations.



Choose Wellness is reaching people through initial presence at retail outlets such as Carrefour, LULU and Geant, through an interactive phone App (Nestl Choose Wellness) and its own Hashtags: #ichoosewellness; #„­_ on social media pages including Facebook (Nestl Choose Wellness), Instagram (Nestlechoosewellness), Twitter (Nestlewellness), and YouTube (Nestle Choose Wellness).



The App prompts users to take a daily pledge to eat healthier, move more and to live better, which it then follows up with simple tips that can be shared on social media and which allow for points collection and prize winning by tracking personal progress.



As a start, supermarket-goers region-wide are being offered the chance to win a wellness pack, which includes discounts on fitness equipment, a gym pass, and a Nestl 21-day meal planner, which essentially is a guide to healthy eating that also includes sweet delights based on a 2000kcal diet of an active healthy adult.



They also receive nutritional consultations and are able to participate in games encouraging them to get active. Lucky winners are rewarded from a range of health and fitness prizes including gym memberships, fitbit wristbands and much more

In addition to downloading the App, people can join the movement and download a special 21-day kids meal planner by visiting www.nestlechoosewellness.com.



Thousands of Nestl Middle East employees and retail customers have already pledged their commitment to Choose Wellness by embarking on a series of nutrition classes and activities designed to promote and encourage healthy eating habits and an active lifestyle.



Additional activities will be announced regularly, "as this really is a movement for life, and we plan to be there with the people of the region as they eat, move and live better over the years," concluded Maktabi.


About Nestlé
Nestl

 


MENAFN Press




  MENA News Headlines
 Oct 23 2014 - Kuwait: 13 sentenced over speechArab Times
(MENAFN - Arab Times) KUWAIT CITY Oct 22 (Agencies): A Kuwaiti defense lawyer says a court in the Gulf nation has convicted and sentenced 13 people to two years in prison each for reading aloud a ...

 Oct 23 2014 - Kuwait- Trade cheats face lawArab Times
(MENAFN - Arab Times) KUWAIT CITY Oct 22 (KUNA): The Ministry of Commerce and Industry is taking it upon itself to strike with a firm hand any businesses that practice commercial fraud against ...

 Oct 23 2014 - Kuwait- Crown Prince chairs National Security Council sees dangerArab Times
(MENAFN - Arab Times) KUWAIT CITY Oct 21 (KUNA): His Highness the Crown Prince Sheikh Nawaf Al-Ahmad Al- Jaber Al-Sabah on Tuesday chaired the first meeting of the National Security Council with its ...

 Oct 23 2014 - test with imageABN Newswire
(MENAFN - ABN Newswire)   ...

 Oct 23 2014 - Saudi Almunajem acquires 25 percent stake in France's DouxMENAFN
(MENAFN) Almunajem, the Saudi-Arabian food group, announced it has acquired a stake of 25 percent in the Groupe Doux, the French poultry producer, Saudi Gazette reported.Almunajen is the main ...

 Oct 23 2014 - Oman's PSC net profit down 25.2 percent in 9MMENAFN
(MENAFN) Oman's Port Services Corporation (PSC) announced it has posted a decline in its net profit by 25.2 percent for the January-September period of this year due to the termination of major cargo ...

 Oct 23 2014 - Saudi's Al Tayyar profit up 13.5 percent in Q3MENAFN
(MENAFN) Saudi Arabia's Al Tayyar Travel Group announced it has posted an increase in its net profit, which increased by 13.5 percent during the July-September period due to an increase in the ...

 Oct 23 2014 - Dar Al-Arkan to invest USD267m on projects in 2015MENAFN
(MENAFN) Dar Al-Arkan Real Estate Development Co., Saudi Arabia's largest developer, announced it is planning to spend over USD267 million on projects next year as part of its plan to achieve a 10 ...

 Oct 23 2014 - UAE's Mazaya net profit hits USD in 9MMENAFN
(MENAFN) Al Mazaya Holding Company announced that it recorded a net profit of USD20 million in the January-September period of this year, compared to USD 2.920 million recorded during the ...

 Oct 23 2014 - Saudi Arabia's ACWA to focus on renewable energy projectsMENAFN
(MENAFN) ACWA Power, the Saudi Arabia-based power and water project developer, announced it is planning to secure financing for USD15 billion worth of projects, nearly half of which are in renewable ...

more...


 






Google

 
 

Middle East North Africa - Financial Network

MENAFN News Market Data Countries Tools Section  
 

Middle East North Africa - Financial Network
Arabic MENAFN

Main News
News By Industry
News By Country

IPO News
Islamic Finance News
Private Equity News

How-To Guides
Technology Section

Travel Section

Search News

Market Indices
Quotes & Charts

Global Indices
Arab Indices

US Markets Details

Commodoties

Oil & Energy

Currencies Cross Rates
Currencies Updates
Currency Converter

USA Stocks
Arab Stocks
 

Algeria 
Bahrain 
Egypt 
Iraq
Jordan 
Kuwait 
Lebanon
Morocco 
Oman 
Palestine
Qatar 
Saudi Arabia 
Syria
Tunisia 
UAE 
Yemen

Weather
Investment Game
Economic Calendar
Financial Glossary

My MENAFN
Portfolio Tracker

Voting

Financial Calculators

RSS Feeds [XML]

Corporate Monitor

Events

Real Estate
Submit Your Property

Arab Research
Buy a Research

Press Releases
Submit your PR

Join Newsletters


 
© 2000 menafn.com All Rights Reserved.  Terms of Service | Privacy Policy | Contact Us | Advertise | About MENAFN | Career Opportunities | Feedback | Help