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Starbucks celebrates commitment to community and BADIR with newly reopened Abdoun store  Join our daily free Newsletter

MENAFN Press - 17/03/2014
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(MENAFN Press) As part of the company's ongoing commitment to the communities where it does business, Starbucks Abdoun store has undergone an extensive remodel to reflect the achievements of the local community and showcase the BADIR initiative, its fellows, and their projects. Starbucks brought together BADIR fellows and Friends of BADIR to commemorate the store's opening. .

This innovative new setting serves as a resource for information about BADIR, the Jordanian youth entrepreneurship initiative launched by Starbucks and the International Youth Foundation (IYF). Aiming to inspire community activism, positive social change and youth-led progress, the Starbucks Abdoun location highlights the ongoing success of the BADIR initiative and its visionary fellows.

Commenting on the occasion, Regional Communications and CSR Manager of Starbucks Coffee MENA, Rana Shaheen, said, "We are honored to welcome our BADIR fellows, friends and affiliates to the re-launch of this store, a first-of-its-kind Starbucks store for Jordan and the region. Building upon our fruitful partnership with the International Youth Foundation, which has led to the creation of BADIR and propelled the achievements of the BADIR fellows, we hope that this store may serve as a setting that will inspire people to discuss and further their own ideas and aspirations for themselves and their communities.

Guests at the event were treated to a rich selection of high-quality specialty coffees, as well as a tour of the recently unveiled redesign of the two-story location. As Jordan's first Starbucks Reserve store, the Abdoun location now features an exclusive range of rare, handpicked coffee blends for customers to sample and enjoy in an intimate, relaxing setting. The store has alsointroduced the Clover brewing system, ,which blends the best of the vacuum pot and coffee press methods to further develop and unlock the unique flavour nuances of specialty coffees, providing customers with individual brewed cups of the rarest and most exotic Starbucks Reserve coffees.

The BADIR initiative aims to create a national network of Jordanian youth leaders, empowering them to create positive change in their communities through their existing social projects. The BADIR fellows received social innovation skills and management training to strengthen their community initiatives. They also received a monetary grant of 5,000, as well as mentorship and support from the Friends of BADIR, an array of public, private and civil society organizations actively engaged in the program

About Starbucks
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest quality arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores. To learn more about Starbucks, go to www.starbucksme.com.



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