Canon unveils new digital technology

(MENAFN-Arab News) canon middle east, a leader in imaging solutions, is empowering filmmakers in the arab world with new generation digital filmmaking technology that enables faster, smarter and high quality film production

This was underlined at a private screening in dubai of microphone, a highly acclaimed egyptian film directed by khaled abol naga, shot entirely on canon eos 7d. the film has won numerous awards, including cairo's ciff best arabic film award 2010, tunisia's j.c.de., carthage tanit d'or award 2010 and istanbul's iiff best film golden tulip award 2011

At a discussion that followed, the film's screening on "filmmaking: the digital revolution," the spotlight was on canon's new digital technology, which has the potential to revolutionize the middle east's film industry landscape

Anurag agarwal, md, canon middle east, said: ?the arab film industry is witnessing unprecedented growth with a number of immensely talented young filmmakers stepping forward who have a serious focus on cinema. they have compelling stories to tell the world but are often constrained by budgets and support crew. with platforms such as dubai international film festival providing regional filmmakers strong international exposure, financing and industry support, their talents can be even more effectively channeled by leveraging the power of digital technology in filmmaking

?khaled abol naga's microphone is a great example of how arab filmmakers can draw on digital technology to cut the cost of production without compromising on quality.

Canon's digital products open new doors of opportunities for the region's aspiring directors to make movies at less cost and more convenience. in fact, this is part of a global trend with hollywood and bollywood adapting digital technology, thus saving millions of dollars,? he added

On his experience of using canon eos 7d, khaled said the possibilities offered by digital filmmaking have the power to transform the arab world's film industry.