Tuesday, 17 October 2017 05:02 GMT
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Sayidaty's success formula revealed

(MENAFN -Arab News) dubai: sayidaty is the no. 1. arabic magazine in the arab world with a strong print and digital background, said mohammed fahad al-harthi, editor in chief of arab news, sayidaty and al-jamila, while addressing wan-ifra conference that concluded on thursday

?print, digital, and online versions of sayidaty are growing. two years ago, our page views were about 2 million, but today they are 31 million. one and a half years ago, our position was 7th; today it is first. this indicates the clarity of our digitalization strategy,? he said, addressing a session titled powerful strategies to turn your online reach into powerful business

?the traditional media is moving to digital and our team is well prepared to face the digital era,? he added

He said 6.8 million readers visited sayidaty's website last year and they spent there four minutes on average. ?we are no. 1 in saudi arabia, the uae and kuwait,? he said

?we have millions of facebook followers and our youtube views hit 22 million last year. downloads from sayidaty were over a million,? he explained highlighting the strength of sayidaty's digital side

?since sayidaty has been a leader in print for many years, we were a bit lazy to turn to digital. however, three years ago, we decided to go digital. today, we are top in website content, social media, and we have a strong tie-up with rotana tv which enhances our reach in the visual media.

sayidaty's digital and web teams are strong and well trained, he said, adding: ?all journalists in sayidaty can handle print and online at a time.

The magazine has a professional team to create human-interest content, he said. ?in addition, we use content from readers which increases our loyal readers.

Al-harthi said sayidaty's newsletter has 50,000 subscribers

?since sayidaty has been in the market for over 33 years, we know the taste of readers and feel the pulse of the market. moreover, we have a strong research unit to monitor the need of the market and readers,? he said. ?however, our main focus is on print edition and a major chunk of our income comes from it.?

He said his magazine uses social media as a tool for branding and to attract readers. ?more than 25 percent of sayidaty's new readers come through facebook.?
Sayidaty's success formula revealed