Quotes: MENA   Enter Symbol: NewsLetter: Search: advanced

ESOMAR Spotlights Whats Next For Big Data  Join our daily free Newsletter

MENAFN Press - 13/03/2014
No. of Ratings : 0
Add to Mixx!



Experts from Kuwait, UAE, Egypt, Saudi Arabia, Qatar, Lebanon, Pakistan, Iraq and Iran gathered to speak to more than 150 delegates at the two day ESOMAR’s Best of MENAP 2014 conference. Pictured is Finn Raben, Director General of ESOMAR, an organisation which encourages, advances and elevates market research worldwide.
(MENAFN Press) The international research community has been urged to focus its considerable data analysis expertise and systems on leveraging the 'Big Data' growth and innovation opportunities. The call has come from Finn Raben, Director General, ESOMAR “ an organisation which encourages, advances and elevates market research worldwide



"The "explosion" of data now available from both online and offline resources, has heightened the need for a more focussed, market-oriented (and occasionally, market-specific) approach



"In fact, for the first time ESOMAR's Global Market Research 2013 study reported Africa and the Middle East markets as distinct regions. This is due to the availability of more detailed and accurate information to marketers," Raben observed



Last year's reports estimate that Pakistan boasted growth in research turnover of nearly 20 percent fuelled by new research entrants, while the African research market enjoyed substantial growth of 11.8 percent and the region is now 50 percent larger than the Middle East.



In comparison the GCC's slow but steady markets reported a 7.1 per cent net growth in research turnover, with ESOMAR tipping the region as poised for growth driven by foreign investors, young population and government financing.



Experts from Kuwait, UAE, Egypt, Saudi Arabia, Qatar, Lebanon, Pakistan, Iraq and Iran gathered to speak to more than 180 delegates at the two day ESOMAR's Best of MENAP 2014 conference currently underway at The Address, Dubai Marina Hotel



The conference, organised by ESOMAR Live, is now in its third consecutive and this year's theme - Creating Value “ From Insight To Foresight “ sees an overriding focus on regional market research, insights, opportunities and challenges



Echoing Raben's sentiments, Steve Hamilton-Clark, CEO of TNS MENA, the world's largest custom market research organisation, said, "The region's market research sector is at last finding itself in demand as marketers are driven to find out what consumers really want



"We need to ensure we use this data to understand local nuances, attributes and regional consumer preferences," added Hamilton-Clark



Local, regional and international market research, advertising and marketing experts will discuss the role that big data plays and also look at how to approach research in the region.



The event also features a workshop presented by David Smith, DVL Smith, UK on how marketing research has evolved and the new, 'consultative' skills that marketers need to ensure the information is used effectively in organisational decision-making.



Founded in 1948, ESOMAR aims to promote the value of market and opinion research in effective decision-making. Through its codes and guidelines, ESOMAR promotes the highest ethical and professional standards for researchers around the world


About ESOMAR
ESOMAR is the essential organization for encouraging, advancing and elevating market research worldwide. With more than 4,900 members from over 130 countries, ESOMAR's aim is to promote the value of market and opinion research in illuminating real issues and bringing about effective decision-making. To facilitate this ongoing dialogue, ESOMAR creates and manages a comprehensive program of industry-specific and thematic conferences, publications and communications as well as actively advocating self-regulation and the worldwide code of practice. For more information on ESOMAR, please visit www.esomar.org.

 


MENAFN Press




  MENA News Headlines
 Feb 28 2015 - Abu Dhabi's economy to remain strong in 2015MENAFN
(MENAFN) Abu Dhabi's economy will remain resilient and its fiscal policy will stay prudent and flexible over the next two years despite the depressed oil price scenario, Khaleej Times ...

 Feb 28 2015 - Sudan explores investment opportunities for Saudi investorsMENAFN
(MENAFN) A high-level Sudanese delegation headed by Investment Minister Mustafa arrived to explore investment opportunities for Saudi investors in Sudan, Arab News reported.Trade exchange between the ...

 Feb 28 2015 - Qatar's PPI down 10.6 percent in December 2014MENAFN
(MENAFN) The Qatari Ministry of Development Planning and Statistics (MDPS) said Producer Price Index (PPI) decreased 10.6 percent last December month-on-month, QNA reported.The index decreased 28.9 ...

 Feb 28 2015 - 'Jihadi John' killer from Islamic State beheading videos unmasked as LondonerThe Peninsula
(MENAFN - The Peninsula) The masked "Jihadi John" killer who fronted Islamic State beheading videos has been identified as Mohammed Emwazi, a British computer programming graduate from a well-to-do ...

 Feb 28 2015 - Banksy Goes Undercover To Make Gaza FilmThe Peninsula
(MENAFN - The Peninsula) Banksy has released a video of a satirical travel advert for Gaza after travelling to the area undercover.The film, posted on the elusive artist's website, appears to show ...

 Feb 28 2015 - World champion Cairoli tops Qatar qualifyingThe Peninsula
(MENAFN - The Peninsula) Defending champion Antonio Cairoli brought delight to his KTM camp last night by topping the time charts in the season's first official qualifying session of the 2015 FIM ...

 Feb 28 2015 - Cricket: UAE bat against India in World CupThe Peninsula
(MENAFN - The Peninsula) United Arab Emirates captain Mohammad Tauqir won the toss and decided to bat in the World Cup Pool B game against India at the WACA Ground on Saturday.In announcing his ...

 Feb 28 2015 - Turkey, US to begin training Syria rebels from SundayThe Peninsula
(MENAFN - The Peninsula) The United States and Turkey will begin training and equipping thousands of moderate Syrian rebel forces on Sunday as part of a deal the two NATO allies signed last week, an ...

 Feb 28 2015 - Italian MPs approve Palestinian resolutionThe Peninsula
(MENAFN - The Peninsula) Italian lawmakers yesterday backed a non-binding resolution that encourages the government to recognise Palestine as a state, a move that underlines European frustration over ...

 Feb 28 2015 - Lebanon-born Syrian refugees risk stateless issueThe Peninsula
(MENAFN - The Peninsula) Syrian refugee Yasmine Khalaf lies next to her day-old daughter Israa in a Lebanese hospital, worrying that her tiny newborn risks life without a legal identity. Israa, ...

more...


 






Google

Internatinal Property Show

 
 

Middle East North Africa - Financial Network

MENAFN News Market Data Countries Tools Section  
 

Middle East North Africa - Financial Network
Arabic MENAFN

Main News
News By Industry
News By Country

Islamic Finance News
Private Equity News

How-To Guides
Technology Section

Travel Section

Search News

Market Indices
Quotes & Charts

Global Indices
Arab Indices

Commodoties

Oil & Energy

Currencies Cross Rates
Currencies Updates
Currency Converter

USA Stocks
Arab Stocks
 

Algeria 
Bahrain 
Egypt 
Iraq
Jordan 
Kuwait 
Lebanon
Morocco 
Oman 
Palestine
Qatar 
Saudi Arabia 
Syria
Tunisia 
UAE 
Yemen

Weather
Economic Calendar
Financial Glossary


Financial Calculators

RSS Feeds [XML]

Corporate Monitor

Events

Real Estate
Submit Your Property

Arab Research
Buy a Research

Press Releases
Submit your PR

Join Newsletters


 
© 2014 menafn.com All Rights Reserved.  Terms of Service | Privacy Policy | Contact Us | Advertise | About MENAFN | Career Opportunities | Feedback | Help