(MENAFN -Arab News) Citymax, a major value fashion brand, is increasing investment into the Saudi Arabian market, opening four stores in the first three months of 2014
The stores are located in Dammam and Jeddah demonstrating the span of Citymax?s extensive expansion plans for the country. The stores will provide Citymax?s range of value fashion, including womenswear, menswear, homeware and childrenswear
Aiming to have over 100 stores in Saudi Arabia by mid 2014, Citymax?s investment plans are reflective of the confidence it has in the Saudi retail sector
The country is one of the fastest growing markets for Citymax, which corresponds to the year-end report by Saudi investment firm Al-Rajhi Capital, which said retail was one of the best performing areas of the Saudi economy in 2013
The new Citymax stores will feature the new Citymax look and feel, with an updated design and interior layout. The new stores are located in Dammam, in Qatif and Dammam Corniche, Abqaiq Mall, Aswak Al-Qariah, and in Jeddah at Max Yanbu, Sabt Al-Alaya, and Red Sea Mall. In addition to the four brand new Max stores, three existing stores in Jeddah and Dammam have been relaunched with the new layout
?Saudi Arabia is one of our most important markets for 2014 and we are looking to greatly increase our presence. The malls we have selected for Citymax represent good settings with high footfall and convenient locations for our customers. As a homegrown Middle East brand we understand our customers and always strive to provide them with ?More Fashion, More Value.? Opening 4 brand new stores in Q1 is a testament to Citymax?s commitment to developing the region and a credit to Citymax?s long term vision for the Kingdom,? said Hariharan, CEO of Citymax.