Quotes: MENA   Enter Symbol: NewsLetter: Search: advanced

Dentsu Aegis Network Launches Vizeum into the MENA Market  Join our daily free Newsletter

MENAFN Press - 05/03/2014
No. of Ratings : 0
Add to Mixx!



Anouk Bondroit, GM of Vizeum MENA
(MENAFN Press) Dentsu Aegis Network, the first truly global communications network for the digital age, is securing a stronger foothold in the Middle East by opening Vizeum, its fifth agency brand that was part of Aegis Media



Vizeum, a leading media buying agency, will now offer its clients across 60 offices in 41 countries the buying power and insight to connect with customers in the Middle East. The agency launches with a client roster that already includes Total, Hitachi, Pegasus Airlines and Calvin Klein across the region



The new operation, headquartered in Dubai, will be managed by Anouk Bondroit, who was previously Integrated Business Director for Aegis MENA and has extensive experience in regional business development across the region, working with media agencies including Omnicom, Zenith Optimedia and SMG.



Speaking about the launch, Michael Nederlof, Chief Executive Officer of Dentsu Aegis Network, Middle East and North Africa, said "Vizeum's client centric approach, through the use of data, insights, strategy and innovation has seen them build business solutions for their clients in over 40 global markets, of which now have access to the Middle East and North Africa. With its own proprietary tools such as DecisionZ, Ecosystems and Dentsu Aegis Network's CCS study, the agency will be able to offer its clients insights that far exceed the tools currently available in the region.





Bondroit added that; "We are launching Vizeum in the Middle East and North Africa to help brands move away from touch points and exposure, in favour of research, insight and understanding that will help build sustainable consumer relationships between the brands and consumers. Our clients will also benefit from the increased buying power our newly formed global network can offer.



Speaking of the importance of the regional market, Thomas Le Thierry, Global President of Vizeum said, "Vizeum is servicing clients that are very well established in the Middle East such as TOTAL. We were impatient to announce the launch of the Vizeum network offices in this part of the world. It is further proof of our determination to deploy our offer globally delivering a consistent product across all our operations. Leveraging the fast growing opportunities and the ambitions of the Middle East is part of our strategy.



Vizeum joins Carat, Dentsu, iProspect, Isobar and Posterscope as part of the Dentsu Aegis Network in the Middle East and North Africa



About Dentsu Aegis Network
As part of Dentsu Inc., Dentsu Aegis Network is the first truly global communications network for the digital age. Through its six global network brands - Carat, iProspect, Isobar, Posterscope, Vizeum and the Dentsu agency brand “ and supported by its growing multi-market brands including Amnet, Amplifi, Data2Decisions, Dentsu media, mcgarrybowen, Mitchell Communications (PR), psLive and 360i - Dentsu Aegis Network aims to be the global network of choice for clients seeking best-in-class expertise and capabilities in brand, media and digital communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 110 countries worldwide with over 22,000 dedicated specialists.

 


MENAFN Press




  MENA News Headlines
 Jan 26 2015 - US- Rusty Mickelson fritters away chance to go lowThe Peninsula
(MENAFN - The Peninsula) Phil Mickelson has been a little rusty with his usually renowned short game in his first PGA Tour event in four months and he squandered the chance to shoot a low score at ...

 Jan 26 2015 - Qatar can go all the way with the support of fans: Al ShaabiThe Peninsula
(MENAFN - The Peninsula) Ahmad Al Shaabi, Vice President of the Qatar 2015 Organising Committee and Qatar Handball Association (QHA) President, has expressed his satisfaction at the success of the ...

 Jan 26 2015 - Magnificent Qatar create historyThe Peninsula
(MENAFN - The Peninsula) Asian Games champions Qatar overcame a fighting Austria 29-27 to book their maiden entry into the quarter-finals of a handball world championship.On the first day of the ...

 Jan 26 2015 - Qatar- QEWC reports 11pc rise in 2014 profitThe Peninsula
(MENAFN - The Peninsula) The Qatar Electricity and Water Company (QEWC) yesterday reported a net profit of QR1.53bn ($420m) (net of non-controlling interests) for the year ended December 31, 2014, up ...

 Jan 26 2015 - Qatar- QNB, QBWA sign MoU for better business cooperationThe Peninsula
(MENAFN - The Peninsula) QNB and the Qatari Businesswomen Association (QBWA) signed yesterday a Memorandum of Understanding. The MoU will focus on building successful business relationships to ...

 Jan 26 2015 - Qatar- Minister to head QE's new boardThe Peninsula
(MENAFN - The Peninsula) The Board of Directors of Qatar Exchange (QE) was restructured and a nine-member board has assumed office.H E Sheikh Ahmed bin Jassim Al Thani, the Minister of Economy and ...

 Jan 26 2015 - Qatar- QCB real estate price index indicates pullbackThe Peninsula
(MENAFN - The Peninsula) Qatar's real estate price value gains have softened a bit in December 2014 compared to the previous month. Qatar Central Bank's (QCB) updated real estate price index, which ...

 Jan 26 2015 - House summons Zarif over stroll with KerryThe Peninsula
(MENAFN - The Peninsula) Iranian Foreign Minister Mohammad Javad Zarif is to appear before parliament following controversy over a promenade with his American counterpart during intense nuclear ...

 Jan 26 2015 - World failing to avert disaster: JolieThe Peninsula
(MENAFN - The Peninsula) The international community is failing in its duty to protect civilians affected by the conflict in Iraq and Syria, US actress Angelina Jolie said in northern Iraq.In her ...

 Jan 26 2015 - UAE, Serbia trade hits USD31.57mMENAFN
(MENAFN) The UAE's Chamber of Commerce and Industry said that the trade between the UAE and Serbia are strengthening, with the trade currently standing at USD31.57 million for 2013, Gulf News ...

more...


 






Google

 
 

Middle East North Africa - Financial Network

MENAFN News Market Data Countries Tools Section  
 

Middle East North Africa - Financial Network
Arabic MENAFN

Main News
News By Industry
News By Country

Islamic Finance News
Private Equity News

How-To Guides
Technology Section

Travel Section

Search News

Market Indices
Quotes & Charts

Global Indices
Arab Indices

Commodoties

Oil & Energy

Currencies Cross Rates
Currencies Updates
Currency Converter

USA Stocks
Arab Stocks
 

Algeria 
Bahrain 
Egypt 
Iraq
Jordan 
Kuwait 
Lebanon
Morocco 
Oman 
Palestine
Qatar 
Saudi Arabia 
Syria
Tunisia 
UAE 
Yemen

Weather
Economic Calendar
Financial Glossary


Financial Calculators

RSS Feeds [XML]

Corporate Monitor

Events

Real Estate
Submit Your Property

Arab Research
Buy a Research

Press Releases
Submit your PR

Join Newsletters


 
© 2014 menafn.com All Rights Reserved.  Terms of Service | Privacy Policy | Contact Us | Advertise | About MENAFN | Career Opportunities | Feedback | Help