(MENAFN Press) Dentsu Aegis Network, the first truly global communications network for the digital age, is securing a stronger foothold in the Middle East by opening Vizeum, its fifth agency brand that was part of Aegis Media
Vizeum, a leading media buying agency, will now offer its clients across 60 offices in 41 countries the buying power and insight to connect with customers in the Middle East. The agency launches with a client roster that already includes Total, Hitachi, Pegasus Airlines and Calvin Klein across the region
The new operation, headquartered in Dubai, will be managed by Anouk Bondroit, who was previously Integrated Business Director for Aegis MENA and has extensive experience in regional business development across the region, working with media agencies including Omnicom, Zenith Optimedia and SMG.
Speaking about the launch, Michael Nederlof, Chief Executive Officer of Dentsu Aegis Network, Middle East and North Africa, said "Vizeum's client centric approach, through the use of data, insights, strategy and innovation has seen them build business solutions for their clients in over 40 global markets, of which now have access to the Middle East and North Africa. With its own proprietary tools such as DecsionZ, Ecosystems and Dentsu Aegis Network's CCS study, the agency will be able to offer its clients insights that far exceed the tools currently available in the region.
Bondroit added that; "We are launching Vizeum in the Middle East and North Africa to help brands move away from touch points and exposure, in favour of research, insight and understanding that will help build sustainable consumer relationships between the brands and consumers. Our clients will also benefit from the increased buying power our newly formed global network can offer.
Speaking of the importance of the regional market, Thomas Le Thierry, Global President of Vizeum said, "Vizeum is servicing clients that are very well established in the Middle East such as TOTAL. We were impatient to announce the launch of the Vizeum network offices in this part of the world. It is further proof of our determination to deploy our offer globally delivering a consistent product across all our operations. Leveraging the fast growing opportunities and the ambitions of the Middle East is part of our strategy.
Vizeum joins Carat, Dentsu, iProspect, Isobar and Posterscope as part of the Dentsu Aegis Network in the Middle East and North Africa