Quotes: MENA   Enter Symbol: NewsLetter: Search: advanced

Qatar - Youth development programmes, new marketing strategy to boost Asian athletics, says Al Hamad  Join our daily free Newsletter

MENAFN - The Peninsula - 05/03/2014
No. of Ratings : 0
Add to Mixx!

(MENAFN - The Peninsula) Youth development programmes in schools and a new marketing strategy will make Asia the future of athletics, the continent's top track and field official said yesterday.

Dahlan Al Hamad, President of Asian Athletics Association (AAA) said: "Yes, the future of athletics is Asia. Definitely you have to say this. We already have Olympic champions from Asia. Our ambition is to have more.

Al Hamad, who is also the President of Qatar Athletics Federation (QAF), said the Asian body discussed in detail the possibilities of taking the game forward in the continent.

"Our goal is to have more world and Olympic champions from Asia," Al Hamad said. "To do this, Asia should change," he said

Al Hamad said money is needed to take the game forward and that Asian body was working on the case.

"As I mentioned, without money you cannot move forward or reach professional level," Al Hamad said

"The council has received a presentation from the marketing side and it was a promising presentation," he added.

"We believe through sponsorships we will be in a better shape. We also need to look at other angles like competitions. I think we are going in that direction," he said.

"When I said Asia should change that doesn't mean we destroy the hard work of the past policy makers. What I mean is we need to change with the times.

"We need to make new strategies and adopt a new marketing policy. Asia is capable of reaching new heights," Al Hamad said.

Katsuyuki Tanaka, Vice-President of AAA, endorsed Al Hamad's views.

"In Asia, we believe that educational awareness on athletics is key to the sport's development," Tanaka said.

"In some parts of Asia, the education part of the sport is pretty widely practiced. In some parts of Asia, we need more awareness programmes," he added.

"For us at Asian Athletics Association, primary education and physical education are the two main pillars. Athletics is part of physical education.

"In some Asian countries, we have fantastic infrastructure where kids get to learn so many things about this sport," Tanaka explained.

"But that is not the case in many countriesso we have to work on awareness campaigns and we will do it with meticulous planning," he said.

"IAAF (the world body) wants all continents to focus on the youth development programmes and we have been urged to use our existing schemes with maximum push," Tanaka added.

"We want to raise the awareness of IAAF schemes and we will work on it," he said. Al Hamad said the Asian athletics calendar is also set to see changes with the induction of new events which will have a profound impact on the athletes aiming for top events around the world.

"We will have the Asian Junior Athletics Championships in Doha next year. That's our commitment to bring Asia's top junior event to Qatar," Al Hamad said.

"We want to raise the bar, so as to say," Al Hamad said.

"We have a strong foundation to go big in athletics in Asia and we will help produce more world and Olympic champions," he added.

The AAA Council Meeting discussed several strategic issues

The main objectives were to further the development of Athletics in Asia through four different commissions: Marketing, Development, Competition, plus Youth and school.

The AAA members contributed and participated in work session and their discussions resulted in delivering recommendations for the AAA Council Meeting

Besides the President, the council members present included Senior Vice President, Du Zhaocai (CHN);Vice President, Katsuyuki Tanaka (JPN); Vice President, Pol Maj. Gen Surapong Ariyamongkol (THA); Vice President, Dr. Eidy AliJani (IRI);Vice President, Alexey Kondrat (KAZ); Vice President, Tigor Tanjung (INA); Secretary-Treasurer, Maurice R Nicholas (SIN); Individual Member, Rabi Rajkarnikar (NEP); Individual Member, Oh Dong Jin (KOR); Individual Member, William James Ko (HKG); Individual Member, Nasser Sultan Al Maamari (UAE); Individual Member, Hoang Manh Cuong (VIE); Individual Member, Ching-ChengWang(TPE); IndividualMember, Osama Mohammad Al Serhan (JOR); Individual Member, Dato Ramasamy Annamalai (LAO); Individual Member, Ms Mala Sakonhninhom (LAO); Individual Member, Ms Ruqaya Alghasra (BRN); IAAF Vice-President, Sergey Bubka (UKR); IAAF Council Member Ahmad Al Kamali (UAE); IAAF Member Service Director Abdelmalek El Hebil


The Peninsula

  MENA News Headlines
 Oct 6 2015 - IMF says Iran nuclear deal to boost Mideast economyAFP
(MENAFN - AFP) Iran's landmark nuclear deal will lift economic growth in the war-plagued Middle East next year as the rolling back of sanctions brings a rebound in oil exports, the IMF said ...

 Oct 6 2015 - Abu Dhabi s NBAD is 1 for GCC bonds DealogicEmirates News Agency (WAM)
(MENAFN - Emirates News Agency (WAM)) ABU DHABI 6th October 2015 (WAM) --- National Bank of Abu Dhabi (NBAD) the Safest Bank in Emerging Markets and the Middle East by Global Finance magazine is ...

 Oct 6 2015 - ADEC offers public school students an After School Support ProgrammeEmirates News Agency (WAM)
(MENAFN - Emirates News Agency (WAM)) ABU DHABI 6th October 2015 (WAM) -- The Abu Dhabi Education Council ADEC has organised an "After School Support Programme" for students for the 2015/2016 ...

 Oct 6 2015 - Four UAE soldiers martyred in AdenEmirates News Agency (WAM)
(MENAFN - Emirates News Agency (WAM)) ABU DHABI 6th October 2015 (WAM) -- The General Command of the UAE Armed Forces has announced the death of four of its brave soldiers in Aden during their ...

 Oct 6 2015 - UAE- Ajman Ruler congratulates Egyptian PresidentEmirates News Agency (WAM)
(MENAFN - Emirates News Agency (WAM)) AJMAN 6th October 2015 (WAM) -- H.H. Sheikh Humaid bin Rashid Al Nuaimi Supreme Council Member and Ruler of Ajman has sent a cable of congratulations to the ...

 Oct 6 2015 - UAE Ambassador to Bahrain attends mass weddingEmirates News Agency (WAM)
(MENAFN - Emirates News Agency (WAM)) MANAMA 6th October 2015 (WAM) --- Ambassador of the United Arab Emirates to Bahrain Abdul Redha Khouri recently attended a mass wedding for 202 couples with ...

 Oct 6 2015 - Dubai repays US500 million bonds certificatesEmirates News Agency (WAM)
(MENAFN - Emirates News Agency (WAM)) DUBAI 6th October 2015 (WAM) -- The Government of Dubai acting through the Department of Finance has announced that the US$ 500 million Fixed Rate Note ...

 Oct 6 2015 - UAE- Emirates Airline offers special A380 fares to a host of destinationsEmirates News Agency (WAM)
(MENAFN - Emirates News Agency (WAM)) DUBAI 6th October 2016 (WAM) --- Travellers in the UAE gearing up for year-end trips can now enjoy special fares to a host of destinations served by the ...

 Oct 6 2015 - UAE-MENA healthcare providers to spend US2.73bn on IT products services in 2015Emirates News Agency (WAM)
(MENAFN - Emirates News Agency (WAM)) Dubai 6th October 2015 (WAM) - Healthcare providers in the Middle East and North Africa will spend US$2.73 billion on IT products and services in 2015 ...

 Oct 6 2015 - Dhahi Khalfan opens 2015 edition of Critical Communications Middle East in DubaiEmirates News Agency (WAM)
(MENAFN - Emirates News Agency (WAM)) Dubai 6th October 2015 (WAM) - Lieutenant General Dhahi Khalfan Tamim Deputy Chairman of Dubai Police and General Security led the opening ceremony of the ...




Click to Apply


Middle East North Africa - Financial Network

MENAFN News Market Data Countries Tools Section  

Middle East North Africa - Financial Network

Main News
News By Industry
News By Country

Islamic Finance News
Private Equity News

How-To Guides
Technology Section

Travel Section

Search News

Market Indices
Quotes & Charts

Global Indices
Arab Indices


Oil & Energy

Currencies Cross Rates
Currencies Updates
Currency Converter

USA Stocks
Arab Stocks

Saudi Arabia 

Economic Calendar
Financial Glossary

Financial Calculators

RSS Feeds [XML]

Corporate Monitor


Real Estate
Submit Your Property

Arab Research
Buy a Research

Press Releases
Submit your PR

Join Newsletters

© 2014 menafn.com All Rights Reserved.  Terms of Service | Privacy Policy | Contact Us | Advertise | About MENAFN | Career Opportunities | Feedback | Help