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Panasonic bullish on the robust Jordanian Beauty Market Unveils broad line-up of beauty and grooming products  Join our daily free Newsletter

MENAFN Press - 27/02/2014
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(MENAFN Press) Move aimed towards "empowering beauty" whilst offering the best of technological know-how in innovative beauty product

Amman, Jordan, 27th February 2014 - Panasonic has been designing and developing beauty products with the belief of making beauty a part of everyday life. With the aim of empowering beauty, Panasonic's stylish, compact and portable beauty products are made to compliment the modern lifestyles of its ever increasing customers in Jordan

According to latest market research reports by Luncintel, the global beauty care industry will hit 265 billion by 2017. Likewise, a report by Euromonitor also states that Facial care products are estimated to reach an estimated 86 million by 2015.Improvement in global recession, better GDP, rising consumer incomes are attributed to resurgence in beauty care product industry in the coming years.

With a diversified economy when compared to the rest of the MENA and with women contributing substantially to the workforce in Jordan, representing sectors like education, health and social welfare sectors, Jordan is also considered as a lucrative market for personal care and grooming products.

In line with these robust demands, Panasonic is aiming to cater and meet the needs of the fast growing and potential beauty market in Jordan with the launch of its entire beauty line-up from shavers, trimmers, styler's, epilators, dryers, nail care and the latest Nanoe care products

"Panasonic is a trusted name in Jordan, and our new range of beauty and grooming products are designed to complement the beauty aspirations and expectations of both men and women. Through this launch, we are unveiling our aesthetically designed beauty products to meet the aspirations of our fashionable consumers in Jordan, and we aim to be a dominant player in the beauty, wellness and grooming market in the coming years", said Nishimura Katsuki, Manager, Appliances Product Department, Panasonic Marketing Middle East & Africa

Panasonic's women grooming products include a range of mobile beauty products like nail care products, eyelash curlers, hair straighteners, hair dryers, epilators and last but not the least , the latest introduction of Panasonic's Nanoe care products with the unique and advanced Nanoe technology.

With beauty being synonymous not only with women but with men alike, Panasonic's male grooming products comprise of the classically designed and revolutionary shavers and trimmers for the beauty conscious men

These products are made available in various colours, designs and features to meet varied consumer demands. With more than 30 years of association in the beauty industry, Panasonic beauty products are carefully engineered by its team of expert professionals, who have crafted beautiful, advanced and elegant looking products over the years

"Panasonic is a global brand and we are very proud to be Panasonic's partner in Jordan. Panasonic is a world leader in consumer electronics and we will help further its market reach, in addition to addressing the needs of local customers," said Mohammad Ennab, Chairman, TransJordan for Electronics Co

Panasonic will make these products available across Jordan through all leading electronic outlets & dealer stores and TransJordan showrooms

While the desire for beauty may be common world over, the perception of beauty differs by country, region, landscape and culture. Panasonic celebrates this diversity of beauty, and is creating new teams at locations worldwide to discuss products and create value for its customers on a regular basis

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About Panasonic
About Panasonic Panasonic Corporation is a worldwide leader in the development and engineering of electronic technologies and solutions for customers in residential, non-residential, mobility and personal applications. Since its founding in 1918, the company has expanded globally and now operates over 500 consolidated companies worldwide, recording consolidated net sales of 7.30 trillion yen for the year ended March 31, 2013. Committed to pursuing new value through innovation across divisional lines, the company strives to create a better life and a better world for its customers. For more information about Panasonic, please visit the company's website at http://panasonic.net/.About Panasonic Marketing Middle East and Africa FZE (PMMAF)Effective January 1, 2012.Panasonic Marketing Middle East FZE (PMM) has been renamed as 'Panasonic Marketing Middle East and Africa FZE' (PMMAF). As the regional Headquarters, all functions related to Sales and Marketing, Supply chain and Customer service solutions, and Advertising functions under the brand name Panasonic is handled by PMMAF. PMMAF aims to become the No. 1 Green Innovation Company in the Electronics Industry in Middle East and Africa, as part of Panasonic's group-wide global commitment to drive eco-innovation by 2018, the 100th anniversary of its foundation. The vision at PMMAF is to be the No 1 Customer-centric Company and No 1 Customer-preferred brand in the Middle East and Africa region.For more information visit Panasonic Marketing Middle East& Africa website: www.panasonic.comIssued by Panasonic Marketing Middle East and Africa (PMMAF). For media queries, please contact:Padma VenuBrand Communications Department00971 4 8862142/ 00971 50 658 6485padma@ae.panasonic.com



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